Factors of Influence for Purchases – Key Trends and Consumer Insights

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Factors of Influence for Purchases – Key Trends and Consumer Insights Report Overview

The top five factors that influence consumers’ purchases are value for money, quality, price, discounts and promotions, and range. Value for money is the most influential factor among others for most sectors. This is unsurprising given the persistent pressures on consumers’ discretionary incomes and weak consumer confidence.

On the other hand, discounts and promotions are generally less influential in purchasing choices but this is relatively more important for food & grocery purchases.

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The factors of influence for purchases – key trends and consumer insights report lists the key factors influencing global consumers’ purchasing decisions across different sectors and countries. These valuable insights will help companies to have targeted marketing and strategic planning. The report also reflects consumer perspectives on sustainability and ethics as well as the impact of social media on purchasing decisions, and how it varies across geographies.

Key Sectors ·       Food & Grocery

·       Clothing

·       Footwear

·       Health & beauty

·       Homewares

Key Countries Covered ·       UK

·       UK

·       Germany

·       France

·       Italy

·       China

·       Spain

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Factors of Influence for Purchases – Key Trends and Consumer Insights by Sectors

A few of the key sectors that often influence a consumer’s choice to purchase are food & grocery, clothing, footwear, health & beauty, and homewares.

Due to the essential nature of food & grocery products and persistent inflation, over 63% of consumers expect to spend more on the sector in the next six months. Clothing is the sector where the second highest proportion of consumers plan to spend.

In almost all sectors, consumers identified value for money as the most important factor influencing their decision to make a purchase. Footwear was a key exception to this, with more than 78% identifying quality as a factor that always or often influences their decision to purchase. Homewares is the sector where value for money is the most influential, reflecting the fact that consumers want items like bedding, curtains, and crockery to last a long time with quality also being a key influential factor in this sector.

Factors of Influence for Purchases – Key Trends and Consumer Insights by Sectors Analysis

Factors of Influence for Purchases – Key Trends and Consumer Insights by Sectors Analysis

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Reasons to Buy

  • Understand the key factors influencing global consumers’ purchasing decisions across different sectors and countries.
  • Leverage insights on consumer confidence and spending trends to optimize product offerings and pricing strategies.
  • Use consumer survey data on sustainability, ethics, and social media to refine engagement tactics and align with consumer values and behaviors.

Adroit Worldwide Media
Aldi
AllModern
B&M
B&Q
Birch Lane
Choice Market
Deliveroo
Dobbies
Dunelm
Eurospin
Getir
Harrods
HURR
Joess & Maine
Just Eat
La Poste
Lidl
Louis Vuitton
LVMH
Netto Marken-Discount
Ocado
Poundland
RIKAS Hospitality Group
Sainsbury's
Selfridges
Shein
Temu
Tesco
The Handbag Clinic
Tiffany & Co
TikTok
Trigo
Wayfair
We Are Cow
WeChat
Whole Foods Market
Wilko

Table of Contents

Exective Summary

Case studies

Discounters

Luxury retailers

Convenience stores

Online pureplays

Consumer Insights

Methodology & Contacts

Frequently asked questions

Factors of Influence for Purchases – Key Trends and Consumer Insights standard reports
Currency USD
$2,500

Can be used by individual purchaser only

$7,500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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