Country Profile: Fish & Seafood in Thailand
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The fish & seafood sector in Thailand is led by the ‘fresh fish & seafood (counter)’ category in value terms, while the frozen fish & seafood category is forecast to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of fish & seafood products in the country. Flexible packaging is the most commonly used pack material in the sector, while rigid plastics is expected to register the fastest growth during 2017-2022. Prantalay, ‘Thai Union Group Public Company Limited’, and Siam Canadian are the leading market players in the Thai fish & seafood sector.
GlobalData’s Country Profile report on the fish & seafood sector in Thailand provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
– Sector data: Overall sector value and volume data with growth analysis for 2012-2022
– Category coverage: Value and growth analysis for oils, and solid fats with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
– Leading players: Market share of brands and private labels in value terms in 2017
– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, vending machine, department stores, and others
– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Tray, can, stand up pouch, wrapper, blister pack, carton-folding, tub, and bag/sachet.
Scope
– The per capita consumption of fish & seafood was higher in Thailand compared to global and regional levels in 2017
– Fresh fish & seafood is the larger category in both value and volume terms in the Thai fish & seafood sector
– Prantalay is the leading brand in value terms in the Thai fish & seafood sector
– Flexible packaging is the most commonly used pack material in the Thai fish & seafood sector
– Consumption of fish & seafood is higher among females then males.
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Thai Union Group Public Company Limited
Siam Canadian
Thai Royal Frozen Food Company
Kwan Velsen
Chin Huay Co. Ltd
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