Cybersecurity in Sport – Thematic Research

Pages: 60 Published: June 22, 2022 Report Code: GDSPO-TR-S021

The industry must ‘overprepare’ for the cyber threat. By 2025, global cybersecurity revenues will have reached $198 billion and partnerships and sponsorships with IT specialists and cybersecurity vendors should be top of the agenda for the 2022/2023 season, due to a lack of in-house skills. Intel and Oracle are the IT companies investing the most into sport sponsorship, with total sponsorships of $549 million and $441 million, respectively. Cybersecurity vendor Cisco is also active in the sports industry, partnering with the NFL to ensure end-to-end security for the Super Bowl LVI and NBCUniversal to protect Olympics coverage. The most successful clubs, federations, and broadcasters will be those with strong partnerships with cybersecurity vendors.

Scope

The global AR software market is projected to rise exponentially over the rest of this decade. In 2020 AR software was worth $6bn globally, and by 2030, GlobalData forecasts the AR software market will be worth $100bn.

AR adoption in the sports industry is specific, but increasing, and fan engagement will drive AR in broadcasting and on mobile devices.

Tech sponsorships and partnerships will advance AR in sport. In 2021, telecommunication operators accounted for $420.56M of sports sponsorships deals and IT services companies spent $205.85M.

Improved infrastructure from tech sponsorships and partnerships will advance AR in sport, however smaller sports federations will miss out on large-scale technological partnerships and investment. For example, Verizon is the official 5G partner of the National Hockey League (NHL) and is trialing its 5G network for in- stadium AR experiences on mobile.

Leading sports federations and teams adopting AR are the NFL, NHL, the International Olympic Committee (IOC), and Manchester City Football Club.

Leading sponsors and vendors supporting AR in sport are Verizon, Sony, Douyin (TikTok), Brainstorm, and Vizrt AR

Reasons to Buy

Market size and grown forecasts of the cybersecurity market

Case study examples of high profile cyberattacks in the sports industry, and case study examples of cyberattack prevention strategies in the sports industry

Alternative datasets and analysis showing cybersecurity patent, company filings, and hiring trends in the sport sector

Comparison of the major sports federations and whether they employ a chief information security officer (CISO).

Comprehensive analysis of challenges facing the sports industry, and impact assessment of how these challenges increase the need for cybersecurity

Cybersecurity value chain and in-depth descriptions of key cybersecurity software, like identity management, network security, endpoint security, threat detection and response, cloud security, unified threat management, and more.

Key Players

Southampton FC

McLaren Racing

Arsenal FC

San Francisco 49ers

Feyenoord

IOC

IPC

FIFA

NFL

NBA

ITTF

PGA Tour

ICC

World Rugby

Alpha Romeo Racing

Sao Paulo FC

333 Racing NIO

Williams Racing

Scuderia Ferrari

Borussia Dortmund

ArbiterSports

NBC Universal

NEP Group

Formula 1

EY

PWC

IBM

Verizon

Singtel

AT&T

Accenture

Parid 7

WatchGuard

NTT Data

SAP

Lumen Technologies

Gognizant

HP

Arm

Intel

Apple

Samsung Electronics

Synopsys

Broadcom

One Identity

Last Pass

Megvii

Zscaler

Cisco

Netscope

Fortinet

CrowdStrike

VMware

Microsoft

Splunk

Exabeam

Trend Micro

Palo Alto Networks

Broadcom

Trellix

Axitea

Kaspersky

Arctic Wolf

Darktrace

HCL technologies

Atos

TeamViewer

Table of Contents

Executive Summary

Cybersecurity Value Chain

Sport Challenges

The Impact of Cybersecurity on Sport

Case Studies

Data Analysis

Companies

Sector Scorecard

Glossary

Further Reading

Our Thematic Research Methodology

About GlobalData

Contact Us

Frequently Asked Questions

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