Denmark Cards and Payments: Opportunities and Risks to 2030
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GlobalData’s ‘Denmark Cards and Payments: Opportunities and Risks to 2030' report provides detailed analysis of market trends in Denmark cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including debit, and credit cards during the review-period (2022–26e).
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2026e–30f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
GlobalData’s ‘Denmark Cards and Payments: Opportunities and Risks to 2030' report provides top-level market analysis, information and insights into Denmark cards and payments industry, including:
– Current and forecast values for each market in Denmark cards and payments industry, including debit, and credit cards.
– Detailed insights into payment instruments including cash, cards, credit transfer, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
– Ecommerce market analysis.
– Analysis of various market drivers and regulations governing Denmark cards and payments industry.
– Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
– Comprehensive analysis of consumer attitudes and buying preferences for cards.
– The competitive landscape of Denmark cards and payments industry.
Scope
Card market size in terms of number of cards, value and volume of transactions in Denmark along with detailed card segmentation of debit, and credit cards available in the country.
Market sizing and analysis of major payment instruments including cards, credit transfer, cash, and direct debits.
Payment market trends and growth for both historical and forecast period
Competitor analysis with detailed insights into leading card issuers and schemes.
Comprehensive analysis of consumer attitudes and buying preferences for cards.
A detailed snapshot of country's key alternative payment brands.
Key Highlights
International cards used for mobile payments through mobile wallets, such as Apple Pay and Google Pay, are shaping developments in the card payments market. From early 2025, Nets required that any card issuer/bank allowing a co-badged Dankort card to be added to a wallet must also make the Dankort functionality available in that same wallet. In practice, if a bank issues a Visa/Dankort card and enables the Visa part for wallet use, it must also enable the Dankort part in the wallet. All Danish banks currently comply with this requirement for Apple Pay. However, the central bank reports that, as of May 2026, banks had not yet started the process of meeting Nets’ requirement for Google Pay.
In November 2025, Vipps MobilePay launched a Tap-to-Pay solution across the Nordic region, including Denmark, which enables users to make contactless payments via the MobilePay app. The solution allows consumers to make payments at merchants that accept Visa and Mastercard, without requiring a physical card, and allows users to complete transactions through a simple double-click on their device.
In June 2025, Denmark passed a law mandating payment system operators to allow payment service providers to access their systems on fair, objective, and reasonable terms. As a result, Nets must allow other acquirers to process Dankort payments. At the same time, the political parties behind the Dankort agreement agreed on a plan to strengthen Dankort by issuing many more cards and adding new features, such as balance monitoring and a business card. The deal also allows funding to cover Nets’ costs for building these upgrades and for opening Dankort to new acquirers. The central bank discussed the impact with Nets during 2025 and will continue talks in 2026, focusing on whether Nets meets required standards and manages new risks that come from having other acquirers handle Dankort transactions.
Reasons to Buy
Make strategic business decisions, using top-level historic and forecast market data, related to Denmark cards and payments industry and each market within it.
Understand the key market trends and growth opportunities in Denmark cards and payments industry.
Assess the competitive dynamics in Denmark cards and payments industry.
Gain insights into marketing strategies used for various card types in Denmark.
Gain insights into key regulations governing Denmark cards and payments industry.
Dankort
Danske Bank
Nordea
AL Sydbank
Nykredit
Jyske Bank
Ringkjøbing Landbobank’s
Sydbank
Spar Nord
Arbejdernes Landsbank
SEB
Nordax
Mastercard
Visa
Table of Contents
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Sample Report
Denmark Cards and Payments: Opportunities and Risks to 2030 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:
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