Eastern Europe Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2026 Update
Powered by ![]()
All the vital news, analysis, and commentary curated by our industry experts.
Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in Eastern Europe. This report explores the types of travelers that visit the region as well as a SWOT analysis.
Scope
This report is part of GlobalData's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case Eastern Europe
Key Highlights
In 2023, international arrivals into the region reached 70.54 million travelers and are expected to reach pre-pandemic levels in 2025 (102.57 million travelers). As per GlobalData, the number of international arrivals is projected to reach 132.61 million visits in 2028, growing at a CAGR of 13.46% from 2023 to 2028.
In 2023, many travelers came to the Eastern European region for leisure purposes, with 31.34 million travelers or 44.43% of overall international arrivals being for this purpose. As per GlobalData’s traveler demands and flows database, leisure purpose arrivals are expected to reach 50.56 million travelers in 2028 which will contribute 38.12% of overall international travelers. This is projected to be followed by VFR (visiting friends and relatives), which is expected to reach 34.62 million travelers, thus contributing 26.11% of overall international arrivals.
During 2023, land was the most common mode of transport, reaching 43.61 million travelers. This was an increase of 9.99% (3.96 million travelers) compared with 2022 (39.65 million travelers). As per GlobalData, land is expected to remain the most common mode of transportation in 2028 and is predicted to reach 61.97% of total arrivals (82.17 million travelers).
According to GlobalData’s Q3 2021 consumer survey, 38% of global respondents preferred city break holidays. Of these, 46.14% of respondents belong to Gen Y followed by Gen X with 28.09% respondents.
Reasons to Buy
Obtain a clear and detailed insight into new developments in a highly popular tourist destination.
Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.
Hyatt
Accor
AirBaltic
Ryanair
Table of Contents
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Related reports
View more Travel and Tourism reports