Eastern Europe Destination Tourism Insight Report including International Arrivals, Domestic Trips, Key Source / Origin Markets, Trends, Tourist Profiles, Spend Analysis, Key Infrastructure Projects and Attractions, Risks and Future Opportunities, 2022 Update

Pages: 35 Published: August 22, 2022 Report Code: GDTT0485MI

In Eastern Europe, the focus for DMOs, airlines, and tourism companies are currently on both the domestic and intraregional market. Activity from major airline carriers in each respective destination is heavily focused on intraregional travel.

The Eastern Europe destination tourism market research report provides an analysis of destination markets, infrastructure, attractions, main and emerging source markets, as well as risks and opportunities in Eastern Europe. The report also explores the types of travelers that visit the region and provides a SWOT analysis.

Eastern Europe Destination Tourism Market Trends

Most destinations across Eastern Europe feature affordable travel destinations, cheaper than other travel hotspots across Europe. Both wellness and medical tourism for example are reasonably developed in destinations such as Hungary, Romania, and Poland; treatments are often significantly cheaper than in other parts of the world. There has also been significant growth in the low-cost carrier market in the past, aided by the expansion of carriers such as Wizz Air, easyJet, and Ryanair.

Before COVID-19, group travel was popular among Eastern European destinations. Countries such as Poland, Hungary, and Bulgaria have historically attracted large groups for special events such as bachelor and bachelorette parties. Therefore, the region has gained a reputation for being an attractive group destination for inexpensive alcohol and active nightlife which has, inadvertently, damaged the reputation of these countries for some travelers.

Eastern Europe Destination Tourism Market Segmentation by Tourism Types

The key types of tourism in the Eastern Europe destination tourism market are cultural tourism, adventure tourism, and niche tourism.

Cultural Tourism: City breaks enable travelers to shop and explore the different cultural and gastronomical aspects of a destination. Eastern Europe holds a wide variety of popular cities that are renowned for holding vibrant nightlife, unique cuisine, and independent markets that all enhance the visitor experience. The region also benefits from hosting various cities that are near beach destinations.

Adventure Tourism: Eastern Europe is home to a variety of UNESCO World Heritage sites. Of these, 17 are natural sites, meaning there is plenty to entice adventure tourists to the region. To be recognized as a heritage site, an attraction must hold a ‘universal value’ and be a prime motivator for visitation. As large independent tourism organizations have struggled to master this concept, governmental organizations and minor tour operators continue to lead, working with local communities to maximize the benefits of this type of tourism.

For more insights on the types of tourism in the Eastern Europe destination tourism market, download a free report sample

Eastern Europe Destination Tourism Market Segmentation by User Type

The key user types of inbound trips in the Eastern Europe destination tourism market are groups, families, couples, and singles. Family travel was mostly preferred among Eastern European destinations in 2021.

Eastern Europe Destination Tourism Market Analysis, by User Types

Eastern Europe Destination Tourism Market Analysis, by User Types

For more user type insights into the Eastern Europe destination tourism market, download a free report sample

Eastern Europe Destination Tourism Market Segmentation by Attractions

Some of the key attractions in the Eastern Europe destination tourism market are Wawel Royal Castle, Wieliczka Salt Mine, The Royal Castle of Warsaw, Palace of Culture & Science, Bratislava Castle, Bratislava Christmas Market, Jasna, and Velka Svisovka & Lake Green.

Competitive Landscape

The leading players in the Eastern Europe destination tourism market are Wizz Air, Air France, ITA Airways, Ryanair, Blue Air, Hyatt, LOT Airlines, Scandinavian Airlines, Accor Hotels, Gut-hotels-Gruppe Prestige Hotels, Hilton, Marriott International, and Intercontinental Hotels Group.

The Eastern Europe Destination Tourism Market Report Overview

Key Types of Tourism Cultural Tourism, Adventure Tourism, and Niche Tourism
Key User Types Group, Families, Couples, and Singles
Key Attractions Wawel Royal Castle, Wieliczka Salt Mine, The Royal Castle of Warsaw, Palace of Culture & Science, Bratislava Castle, Bratislava Christmas Market, Jasna, and Velka Svisovka & Lake Green
Leading Players Wizz Air, Air France, ITA Airways, Ryanair, Blue Air, Hyatt, LOT Airlines, Scandinavian Airlines, Accor Hotels, Gut-hotels-Gruppe Prestige Hotels, Hilton, Marriott International, and Intercontinental Hotels Group

Scope 

This report is part of GlobalData’s Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case, Eastern Europe.

Reasons to Buy

  • Obtain a clear and detailed insight into new developments in a highly popular tourist destination.
  • Eastern Europe data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
  • Gain a strong understanding of the opportunities in the market, as well as the risks, to support better Eastern Europe decisions.

Key Players

Wizz Air
Air France
ITA Airways
Ryanair
Blue Air
Hyatt
LOT Airlines
Which?
Scandinavian Airlines
Accor Hotels
Gut-hotels-Gruppe Prestige Hotels
Hilton
Marriott International
Intercontinental Hotels Group

Table of Contents

Table of Contents

Overview COVID-19 Recovery

Source Markets

Types of Tourism

Destination Focus: Poland

Destination Focus: Slovakia

Regional Risk & SWOT Analysis

Appendix

Frequently Asked Questions

The key types of tourism in the Eastern Europe destination tourism market are cultural tourism, adventure tourism, and niche tourism.

 

 

 

 

The key user types of inbound trips in the Eastern Europe destination tourism market are groups, families, couples, and singles.

Some of the key attractions in the Eastern Europe destination tourism market are Wawel Royal Castle, Wieliczka Salt Mine, The Royal Castle of Warsaw, Palace of Culture & Science, Bratislava Castle, Bratislava Christmas Market, Jasna, and Velka Svisovka & Lake Green.

The leading players in the Eastern Europe destination tourism market are Wizz Air, Air France, ITA Airways, Ryanair, Blue Air, Hyatt, LOT Airlines, Scandinavian Airlines, Accor Hotels, Gut-hotels-Gruppe Prestige Hotels, Hilton, Marriott International, and Intercontinental Hotels Group.

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