Eastern Europe Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2023 Update

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Eastern Europe Destination Tourism Report Overview

The total inbound trips in Eastern Europe was 53.67 million in 2022. The Eastern Europe destination tourism market research report provides an in-depth analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in Eastern Europe. It also explores the types of travelers that visit the region and the countries that they mostly visit,  and provides a SWOT analysis as well.

Key Countries ·       Bulgaria

·       Hungary

·       Poland

·       Romania

·       Russia

·       Slovakia

·       Ukraine

Key Tourism Types ·       Sun and Beach Holidays

·       Visiting Friends or Family

·       City Break Holidays

·       Cultural Holidays

·       Adventure/Sport Holidays

·       Gastronomical Holidays

·       Multi-Stop Trip Holidays

·       Eco Holidays

·       Cruise

·       Wellness/Medical Holidays

·       Religious Holidays

·       Wedding Related Holidays

·       LGBTQIA+

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Eastern Europe Destination Tourism Market Trends

The key trends influencing the Eastern Europe’s inbound tourism are impact of COVID-19 pandemic, leisure being the main purpose of international arrivals, growing number of inbound trips by families and travelers aged 35-49 being the largest contributor of arrivals to the Eastern European region.

  • Leisure is main purpose of traveling to Eastern Europe for international tourism. In 2022, many travelers came to the region for this purpose. However, this was lower than the pre-pandemic level in 2019. In order to retain Europe’s status as a top global destination and to transform Europe into a sustainable destination, the governments of these European countries began to welcome visitors by reducing international limitations after COVID-19.
  • Land travel will continue to be the most preferable mode of transportation for international tourists while the sea is the least common mode.
  • Travelers aged 35-49 were the largest contributor of arrivals to the Eastern European region in 2022, followed by travelers aged 25-34.

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Eastern Europe Destination Tourism Market Segmentation by Countries

Budapest, the capital of Hungary, is recognized as one of the most beautiful cities in the entire world, making Hungary one of the most well-liked tourist destinations in all of Europe.

The key countries included in Eastern Europe destination tourism report are Bulgaria, Hungary, Poland, Romania, Russia, Slovakia, and Ukraine. In 2022, Poland was the highest contributor to the overall international arrivals in the Eastern European region, followed by Hungary. Poland has become one of the safest countries, it is attracting tourists with its architecture, the city of Krakow, the Wieliczka salt mine, and the Tatra mountains all popular. Likewise, Hungary’s tourism industry had a significant upturn in 2022, with the number of overnight stays in the nation’s accommodation rising by over 40% year over year to nearly 40 million. The country has plans to double this number by 2030.

Bulgaria, also known as the Republic of Bulgaria, is in Southeast Europe and occupies the eastern part of the Balkan peninsula with a variety of landscapes bordering the black sea coastline with amazing beaches and mountains. It is widely known for its beautiful natural attractions like Vitosha mountain and the Rila lakes and old historical ruins. The Great Hungarian Plain is a sizable stretch of lowland that is a prosperous agricultural sector in Hungary. Poland had the maximum number of inbound trips in 2022.

Eastern Europe Destination Tourism Market Analysis by Countries, 2022 (%)

Eastern Europe Destination Tourism Market Analysis by Countries, 2022 (%)

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Eastern Europe Destination Tourism Construction Projects Overview

Balancing the needs of tourism development with responsible and sustainable practices is crucial for the long-term success and positive impacts of tourism construction projects on the travel and tourism industry.

Construction projects involving infrastructure, amenities, and lodging that are expressly designed to assist and advance the travel and tourism sector are referred to as tourism construction projects. The capacity to accommodate tourists is increased through the building of additional hotels, resorts, and lodgings. In order to maintain sustainable development and reduce the environmental footprint of tourism construction projects, green building techniques and environmentally friendly designs may be incorporated.

Eastern Europe Destination Tourism Market Segmentation by Types

Eastern Europe Destination Tourism Market Segmentation by Types

The sun and beach holidays are the most preferred holiday type in the Eastern Europe destination tourism market.

Some of the most common destination tourism types include sun and beach, visiting friends or family, city break, cultural, adventure/sport, gastronomical, multi-stop trip, eco, cruise, wellness/medical, religious, wedding related, LGBTQIA+, and others. Eastern Europe has a rich and diverse regional heritage where its countries are surrounded by a variety of charming mountain villages, magnificent castles and palaces, cosmopolitan cities, and beautiful beaches that provide tourists with a unique experience. Countries in Eastern Europe are good at offering a wide array of travel experiences for tourists looking for either long or short trips.

Eastern Europe Destination Tourism Market Analysis by Tourism Types, 2021 (%)

Eastern Europe Destination Tourism Market Analysis by Tourism Types, 2021 (%)

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Eastern Europe Destination Tourism SWOT Analysis

The effects of COVID-19 on the global tourism sector have increased the importance of tourism.

Eastern European countries are attracting a variety of international and domestic tourists with their unique architecture, multiple cuisines, and attractive destination places. In terms of transport, accommodation, and food, most of the Eastern European tourism locations are less expensive than other popular travel destinations in Europe. Hungary’s tourism industry had a significant upturn in 2022. The country has established a goal of doubling the number of visitor nights in short-stay accommodations in 2030.

Scope

These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case, Eastern Europe.

Reasons to Buy

  • Obtain a clear and detailed insight into new developments in a highly popular tourist destination.
  • Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
  • Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Hotel Wozniak Resort & Spa
Hyatt Hotels
Marriott International
B&B Hotels
Russian Management Hotel Company
Radisson Hotel Group

Table of Contents

Overview

Key Trends

Tourism Construction Projects

Foreign Direct Investment

COVID-19 Impact

Source Market

Types of Tourism

Destination Focus

Risk & SWOT Analysis

Appendix

Frequently asked questions

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