Europe Apparel Market Size and Trend Analysis by Category, Retail Channel, Supply Chain, Consumer Attitudes, Brands and Forecast to 2027
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Europe Apparel Market Report Overview
The Europe apparel market size was valued at EUR482 billion in 2022. The market will grow at a CAGR of more than 3% during 2022-2027. Factors such as the advancement of online distribution channels in emerging Eastern European markets, consumer preferences toward convenience, and improvement of brands’ online propositions are expected to drive the European apparel market growth in the coming years.
Europe Apparel Market Outlook 2022-2027 (EUR Billion)
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The Europe apparel market report offers data that showcase the trends in the market and sectors by value and volume. It also reveals the brand leaders by market share in 2022 in each of the categories as well as the entire apparel market of Europe. This Europe apparel market research report provides historical and forecast period data for total apparel sales in Europe. This report offers a detailed analysis of the market with the impact of recent events on customer shopping behavior, key apparel retailers, and sectors.
|Market Size (2022)
|Key Distribution Channels
|· Clothing, Footwear and Accessories Specialists
· Online Specialists
· Department Stores
· Hypermarkets, Supermarkets, and Hard Discounters
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Europe Apparel Market Drivers
The key drivers influencing the European apparel market are the surge in digital transformation, luxury resilience, and sustained demand for athleisure. The advancement of digital platforms has made them a viable go-to choice for consumers seeking a wide variety of options and convenience. Furthermore, tourists are drawn from around the world to Europe, considering it to be an important global destination for luxury shopping. Renowned luxury fashion brands such as Hermès, Dior, Louis Vuitton, and Chanel, in Italy and France will capitalize on their luxury heritage during the projected period. The demand for athleisure has remained high in the European market because of their comfort and versatility. To leverage this high demand, brands such as H&M and ASOS have been expanding their sportswear ranges, broadening the choice for consumers.
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Europe Apparel Market Segmentation by Categories
The key categories of the Europe apparel market are clothing, accessories, and footwear. Womenswear, menswear, and childrenswear are the key sub-categories of the clothing category. Womenswear sales in Europe increased in 2022, boosted by females purchasing higher volumes.
In terms of product segments, the skirts and swimwear segments are positioned to achieve the strongest CAGR between 2022 and 2027. Skirts were among the most affected segments during the pandemic due to the rise of casual wear. However, swimwear experienced a strong rebound in 2022 and 2023 as international holidays resumed, and consumers will continue to prioritize these in the future.
Europe Apparel Market Analysis by Categories, 2022 (%)
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Europe Apparel Market Segmentation by Distribution Channels
The clothing, footwear, and accessories specialists were the leading distribution channel in the Europe apparel market in 2022
The key distribution channels of the Europe apparel market are clothing, footwear, and accessories specialists; online specialists; department stores; and hypermarkets, supermarkets, and hard discounters among others. In 2022, the clothing, footwear, and accessories specialists led the highest Europe apparel market share. Clothing and footwear specialists will encourage a shift in spending from stores toward their digital channels due to the rising popularity of online sales. Brands such as Zara and H&M are not only enhancing their online presence but also incorporating digital technologies within their physical stores to boost engagement and provide a seamless shopping experience for consumers.
Europe Apparel Market Analysis by Distribution Channel, 2022 (%)
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Europe Apparel Market – Competitive Landscape
The key brands in the Europe apparel market are:
In 2022, Nike led the Europe apparel market. Zara has leapfrogged H&M to become the second-biggest apparel brand in Europe in 2023, only just behind Nike. Despite inflationary pressures, Zara’s global sales increased in 2023, due to its impeccable design credentials and wide appeal across many ages. Other companies such as Shein and Primark emerged as winners in 2023 due to their appropriately priced and desirable product offerings.
Europe Apparel Market Analysis by Brands, 2022 (%)
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Key Segments Covered in the Europe Apparel Market Report
Europe Apparel Category Outlook (Value, EUR Billion, 2017-2027)
Europe Apparel Distribution Channel Outlook (Value, EUR Billion, 2017-2027)
- Clothing, Footwear and Accessories Specialists
- Online Specialists
- Department Stores
- Hypermarkets, Supermarkets, and Hard Discounters
Europe’s apparel market is expected to increase at a CAGR of 3.6% between 2022 and 2027, to reach EUR 576.3bn
Online penetration will continue to grow as Eastern Europe develops and consumers seek greater choice
Zara has jumped ahead of H&M in 2023 to become the second largest apparel brand in Europe, and could overtake leader Nike in 2024
Reasons to Buy
- Gain a comprehensive view of the Europe apparel market and forecasts until 2027.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of recent events on the apparel market in Europe.
- Investigate current and forecast trends in Europe apparel to identify the opportunities offering the most potential.
- Understand which are the main competitors in the sector and their prices.
Table of Contents
Drivers & Inhibitors
The Apparel Market in Europe to 2027
Category Performance to 2027
Channel Performance to 2027
Market Sizes, Forecasts & Brand Shares
Methodology & Contacts
Frequently asked questions
What was the Europe apparel market size in 2022?
The Europe apparel market size was valued at EUR482 billion in 2022.
What is the expected growth rate of the Europe apparel market for the forecast period?
The Europe apparel market is expected to grow at a CAGR of more than 3% during 2022-2027.
Which category dominated the European apparel market?
The clothing category dominated the Europe apparel market in 2022.
Which was the leading distribution channel in the Europe apparel market?
Clothing, footwear, and accessories specialists was the leading distribution channel in the Europe apparel market.
Which are the key brands in the Europe apparel market?
Nike, Zara, H&M, Adidas, and Primark among others are some of the key brands in the Europe apparel market.
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