Europe Apparel Market: Key Trends, Regional and Category Performance, Competitive Landscape and Top Retailers to 2030

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Europe apparel market outlook to 2030: explore growth trends, consumer attitudes, key brands and opportunities in a maturing market.

Understand Growth in a Mature European Apparel Market

Europe’s apparel market is entering a phase of steady but subdued growth, shaped by economic pressures and shifting consumer behaviour.

This report provides a comprehensive view of the market, covering performance, forecasts, key players, and evolving consumer attitudes. Growth reached 1.7% in 2024 and is estimated at 1.5% in 2025, with continued moderation expected as macroeconomic uncertainty impacts spending.

Looking ahead, growth is forecast at 1.4% in 2026, with a 2025–2030 CAGR of 1.5, reflecting a mature market with limited volume expansion.

Report Value Proposition – Why This Matters for You

This report goes beyond market sizing. It helps you understand how consumer demand and market maturity are shaping growth.

You can use it to:

  • Track historical and forecast growth across the European apparel market
  • Understand the impact of cost-of-living pressures on demand
  • Identify key brands and competitive dynamics
  • Analyze consumer attitudes and purchasing behaviour
  • Support product, pricing, and market positioning strategies

In addition, the insights are backed by GlobalData’s retail and consumer expertise.

Key Insights Shaping the European Apparel Market

Growth across the market has slowed, with cost-of-living pressures keeping demand cautious and value-driven.

Macroeconomic uncertainty continues to influence spending patterns, particularly in Western Europe where the market is more mature.

As a result, future growth is expected to remain modest, with limited volume gains and a stronger focus on value.

Scope

What You Will Learn

The report provides a structured view of the European apparel market, including:

  • Market size, growth trends, and forecasts to 2030
  • Key brands and competitive landscape
  • Consumer attitudes and purchasing behaviour
  • Category trends and performance insights
  • Impact of macroeconomic conditions on demand

Target Buyers for This Report

This report is designed for decision-makers across the apparel and retail ecosystem:

  • Apparel brands and retailers
  • E-commerce and omnichannel players
  • Investors and financial institutions
  • Consultants and advisors
  • Market intelligence professionals

If you are planning strategy in the European apparel market, this report provides a clear advantage.

How Companies Use This Report

  • Apparel brands and retailers
    Align product strategies with consumer demand
  • E-commerce and omnichannel players
    Adapt pricing and positioning strategies
  • Investors and financial institutions
    Evaluate market growth and competitive dynamics
  • Consultants and market intelligence teams
    Support strategic planning and advisory

As a result, you can make more informed decisions in a challenging market environment.

Iron ore reserves by country, 2026

Key Highlights

Europe’s apparel market grew 1.7% in 2024, slowing as cost-of-living pressures kept demand cautious and growth mainly value-driven.

In 2025 it is estimated to have risen 1.5%, as macro uncertainty continued to restrain spending and the market continued to mature, especially in Western Europe.

Reasons to Buy

Benchmark Market Trends and Consumer Behaviour

Understanding how consumers are responding to economic pressures is critical.

This report enables you to assess key trends, shifting attitudes, and category performance across the region. It provides a clear view of where demand is holding and where opportunities are emerging.

Built on Trusted Retail and Consumer Insights

This report is built on GlobalData’s proprietary retail and consumer datasets.

  • Built on market performance and forecast data
  • Backed by analysis of brands and consumer behaviour
  • Trusted by retail industry decision-makers

Therefore, you can rely on these insights to guide your strategy with confidence.

Act Now to Navigate a Slowing Apparel Market

Europe’s apparel market is evolving under economic pressure and shifting demand.

This report helps you understand where growth is stabilising and how to respond.

Therefore, if you want to stay competitive in a mature market, now is the time to act.

Zalando
Uniqlo
Adidas
Zara
Shein
H&M
Nike
Primark
Decathlon
C&A
Puma
Mango

Table of Contents

Executive Summary

Drivers & Inhibitors

The Apparel Market in Europe to 2030

Category Performance to 2030

Channel Performance to 2030

Consumers

Competitive Landscape: Brands

Top 10: Winners & Losers Outlook

Brands in Focus: Zalando

Brands in Focus: Uniqlo

Brands in Focus: Adidas

Methodology, Definition & Contacts

Table

European Market by Menswear & Womenswear Product Types, 2025 & 2030

European Market by Childrenswear Product Types, 2025 & 2030

European Market by Footwear Product Types, 2025 & 2030

European Market by Accessories Product Types, 2025 & 2030

Figures

European Apparel Market Value in EURbn, 2025e-2030f

Category Share of European Apparel Market (%), 2020, 2025e, 2030f

European Apparel Market Annual growth by Channel (%), 2025e-2030f

European Apparel Market Value, 2020, 2025e & 2030f (EUR bn) with CAGR (%) ​

European Apparel Market Value in EUR bn, 2020-2030f

European Apparel Market Value Annual Growth %, 2020-2030f

European Apparel Market Volume in m units, 2020-2030f

European Apparel Market Volume Annual Growth %, 2020-2030f

Global Apparel Market by Regional Share 2020, 2025 & 2030

Top 10 European Apparel Markets by Value in EUR bn

Top 10 European Markets by Forecast CAGR, 2025-2030

Category Shares within the European Apparel Market (%)2020, 2025e & 2030f​

European Apparel Market by Price Positioning, 2020, 2025 & 2030

European Sportwear Market Value EUR bn, 2020-2030f

European Sportswear Market Annual Growth %, 2020-2030f

European Apparel Online Market Size (EUR bn), 2020-2030f

Europe Online vs Offline Channel Growth, 2025-2030

European Apparel Market by Channel, 2025 & 2030

Top 10 European Online Apparel Markets by Value in EUR bn

Top 10 European Apparel Markets by 2025 Online Penetration

European consumers’ level of concern about the impact of the cost-ofliving crisis on their long-term financial situation

How European consumers are changing their shopping habits for apparel due to the rising cost-of-living

European Apparel Market Shares for Top 10 Brands %, 2024-2025e

Zalando (Own Private Labels)’s European Apparel Market Share%, 2020-2025e

Uniqlo’s European Apparel Market Share%, 2020-2025e

Adidas’s European Apparel Market Share%, 2020-2025e

Europe Apparel Market: Key Trends, Regional and Category Performance, Competitive Landscape and Top Retailers to 2030 standard reports
Currency USD
$4,950

Can be used by individual purchaser only

$14,850

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

Europe Apparel Market: Key Trends, Regional and Category Performance, Competitive Landscape and Top Retailers to 2030 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Europe Apparel Market: Key Trends, Regional and Category Performance, Competitive Landscape and Top Retailers to 2030 in real time.

  • Access a live Europe Apparel Market: Key Trends, Regional and Category Performance, Competitive Landscape and Top Retailers to 2030 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.