Business of the UEFA European Championships – Property Profile, Sponsorship and Media Landscape
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Reasons to buy the ‘Business of UEFA Euro 2024’ report:
- The report highlights the main commercial areas of Euro 2024.
- The report includes the estimated values for the sponsorship and media rights at the competition.
- The report differentiates the sponsorship landscape from a national team (federation) perspective, to help understand brand sponsorship.
How is our ‘Business of UEFA Euro 2024’ report unique from other reports in the market?
- Gain a comprehensive overview of the media rights market including estimated values for each major deal signed around the world.
- Access the growth of the media rights earnings for UEFA at the competition since 2000.
- Get a look at viewership numbers.
- Examine the main sponsorship landscape of the competition.
- Explore the following:
- Breakdown of the kit supplier market at Euro 2024.
- Individual team sponsorship breakdown.
- Ticket price breakdown.
- Estimated potential ticket revenue.
- Social media facts.
- Player representation statistics.
We recommend this valuable source of information to anyone involved in:
- Sports Equipment Manufacturers
- Sports/Esports Event Organizers/Advertisers/Sponsors
- Technology Leaders and Startups
- Strategy, Marketing, and Business Development
- Market Intelligence and Portfolio Managers
- Professional Services – Investment Banks, PE/VC firms
- M&A and Investment Consultants
- Management Consultants and Consulting Firms
To Get a Snapshot of the Business of Euro 2024 Report
Business of the UEFA European Championships (Euro 2024) Report Overview
The UEFA European Championships competition boasts 25 active sponsorship deals equating to an estimated sponsorship earnings of $535.25 million in 2024. The UEFA European Championships, often referred to as the Euros, has been taking place across the continent of Europe since 1960 and takes place every four years. The most recent competition, Euro 2020, is the only exception to this four-year cycle, where the tournament was played in 2021 following the outbreak of the COVID-19 pandemic but has returned to ‘even’ years for 2024.
The “Business of UEFA Euro 2024” report is part of GlobalData’s ‘Business of’ series of sports competition profiles. The report explores the biggest international soccer competition taking place in 2024. The report looks at the main commercial landscape of the competition, highlighting the main media and sponsorship rights. It also goes into detail on the competition’s position in social media and highlights other revenue streams such as ticket revenue.
| Key Broadcasters | · TV Klan
· Servus TV & ORF · BBC & ITV · TRT · Sky Italia & RAI · RTVE |
| Key Sponsors | · Adidas
· Coca-Cola · Sportradar · BYD Auto · Hisense |
| Key Industry Breakdown | · Consumer Goods
· Travel & Tourism · Clothing & Accessories · Beverages · Financial Services |
| Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
Business of UEFA Euro 2024 – Key Broadcasters
The key broadcasters in the UEFA Euro 2024 are TV Klan, Servus TV & ORF, BBC & ITV, TRT, Sky Italia & RAI, and RTVE among others. UEFA is estimated to generate $1.46 billion from its global media rights sales for the 2024 championships. The growth can largely be attributed to the surging number of broadcasting deals in Europe, MENA, and North America. Furthermore, new deals signed by UEFA in Canada and the United States with TVA sports, Bell Media, and TLN will further propel the business of Euro 2024.
Leading UEFA Euro 2024 Broadcasters
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Business of UEFA Euro 2024 – Key Industry Analysis
The consumer goods industry is the most prominent sector associated with Euro 2024. The consumer goods industry has the highest number of deals and spending in 2024. The other sectors with prominent deals in the Euro 2024 are travel & tourism, clothing & accessories, technology, media & telecommunications, beverages, and financial services among others.
UEFA Euro Analysis by Industry, 2024 (%)
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Business of UEFA Euro 2024 – Key Sponsors
The key sponsors in the UEFA Euro 2024 are:
- Adidas
- Coca-Cola
- Sportradar
- BYD Auto
- Hisense
UEFA’s Euro 2024 tournament will be supported by 20 major partners and five further ‘national’ partners. Whilst many of these partnerships include additional contractual rights with UEFA, the national competition is a major part of the deal. The largest deal is inked with Adidas in a partnership that has been running since 2001. Coca-Cola is another standout partner of the competition this year, as the beverage brand continues its sponsorship strategy of aligning with the biggest sports competitions globally.
Leading Sponsors of the UEFA Euro 2024, (%)
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Key Highlights
Euro 2024 is set to be the biggest soccer competition competed in this year. It is a big year of sport, with this competition the first of some big events this summer including the Copa America and Olympic Games. It is a comprehensive overview of the commercial landscape of the event.
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Frequently asked questions
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What is the total annual sponsorship revenue of UEFA Euro 2024?
The European Championships competition boasts 25 active sponsorship deals and is estimated to generate $535.25 million in 2024.
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Which is the leading industry with the highest number of deals and annual spend in the UEFA Euro 2024?
The consumer goods industry is the most prominent sector associated with Euro 2024.
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Who are the key broadcasters in the UEFA Euro 2024?
The key broadcasters in the UEFA Euro 2024 are TV Klan, Servus TV & ORF, BBC & ITV, TRT, Sky Italia & RAI, and RTVE among others.
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Which are the leading sponsors in the UEFA Euro 2024?
The key sponsors in the UEFA Euro 2024 are Adidas, Coca-Cola, Sportradar, BYD Auto, and Hisense among others.
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