Business of the UEFA European Championships – Property Profile, Sponsorship and Media Landscape

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Reasons to buy the ‘Business of UEFA Euro 2024’ report:

  • The report highlights the main commercial areas of Euro 2024.
  • The report includes the estimated values for the sponsorship and media rights at the competition.
  • The report differentiates the sponsorship landscape from a national team (federation) perspective, to help understand brand sponsorship.

How is our ‘Business of UEFA Euro 2024’ report unique from other reports in the market?

  • Gain a comprehensive overview of the media rights market including estimated values for each major deal signed around the world.
  • Access the growth of the media rights earnings for UEFA at the competition since 2000.
  • Get a look at viewership numbers.
  • Examine the main sponsorship landscape of the competition.
  • Explore the following:
    • Breakdown of the kit supplier market at Euro 2024.
    • Individual team sponsorship breakdown.
    • Ticket price breakdown.
    • Estimated potential ticket revenue.
    • Social media facts.
    • Player representation statistics.

We recommend this valuable source of information to anyone involved in: 

  • ​Sports Equipment Manufacturers
  • ​Sports/Esports Event Organizers/​Advertisers/​Sponsors
  • Technology Leaders and Startups
  • Strategy, Marketing, and Business Development
  • Market Intelligence and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A and Investment Consultants
  • Management Consultants and Consulting Firms

To Get a Snapshot of the Business of Euro 2024 Report

Download a Free Report Sample

Business of the UEFA European Championships (Euro 2024) Report Overview

The UEFA European Championships competition boasts 25 active sponsorship deals equating to an estimated sponsorship earnings of $535.25 million in 2024. The UEFA European Championships, often referred to as the Euros, has been taking place across the continent of Europe since 1960 and takes place every four years. The most recent competition, Euro 2020, is the only exception to this four-year cycle, where the tournament was played in 2021 following the outbreak of the COVID-19 pandemic but has returned to ‘even’ years for 2024.

The “Business of UEFA Euro 2024” report is part of GlobalData’s ‘Business of’ series of sports competition profiles. The report explores the biggest international soccer competition taking place in 2024. The report looks at the main commercial landscape of the competition, highlighting the main media and sponsorship rights. It also goes into detail on the competition’s position in social media and highlights other revenue streams such as ticket revenue.

Key Broadcasters ·       TV Klan

·       Servus TV & ORF

·       BBC & ITV

·       TRT

·       Sky Italia & RAI

·       RTVE

Key Sponsors ·       Adidas

·       Coca-Cola

·       Sportradar

·       BYD Auto

·       Hisense

Key Industry Breakdown ·       Consumer Goods

·       Travel & Tourism

·       Clothing & Accessories

·       Beverages

·       Financial Services

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Business of UEFA Euro 2024 – Key Broadcasters

The key broadcasters in the UEFA Euro 2024 are TV Klan, Servus TV & ORF, BBC & ITV, TRT, Sky Italia & RAI, and RTVE among others. UEFA is estimated to generate $1.46 billion from its global media rights sales for the 2024 championships. The growth can largely be attributed to the surging number of broadcasting deals in Europe, MENA, and North America. Furthermore, new deals signed by UEFA in Canada and the United States with TVA sports, Bell Media, and TLN will further propel the business of Euro 2024.

Leading UEFA Euro 2024 Broadcasters
Leading Business of Euro 2024 BroadcastersBuy the Full Report for More Broadcasters’ Insights into the UEFA Euro 2024,
Download a Free Sample Report

Business of UEFA Euro 2024 – Key Industry Analysis

The consumer goods industry is the most prominent sector associated with Euro 2024. The consumer goods industry has the highest number of deals and spending in 2024. The other sectors with prominent deals in the Euro 2024 are travel & tourism, clothing & accessories, technology, media & telecommunications, beverages, and financial services among others.

UEFA Euro Analysis by Industry, 2024 (%)
Business of Euro 2024 Analysis by Industry, 2024 (%)Buy the Full Report for More Industry-Wise Insights into the Business of Euro 2024,
Download a Free Sample Report

Business of UEFA Euro 2024 – Key Sponsors

The key sponsors in the UEFA Euro 2024 are:

  • Adidas
  • Coca-Cola
  • Sportradar
  • BYD Auto
  • Hisense

UEFA’s Euro 2024 tournament will be supported by 20 major partners and five further ‘national’ partners. Whilst many of these partnerships include additional contractual rights with UEFA, the national competition is a major part of the deal. The largest deal is inked with Adidas in a partnership that has been running since 2001. Coca-Cola is another standout partner of the competition this year, as the beverage brand continues its sponsorship strategy of aligning with the biggest sports competitions globally.

Leading Sponsors of the UEFA Euro 2024, (%)
Leading Sponsors of the Business of Euro 2024, (%)Buy the Full Report for More Sponsor Insights into the Business of Euro 2024,
Download a Free Sample Report

Key Highlights

Euro 2024 is set to be the biggest soccer competition competed in this year. It is a big year of sport, with this competition the first of some big events this summer including the Copa America and Olympic Games. It is a comprehensive overview of the commercial landscape of the event.

Table of Contents

1. Overview

2. Media Landscape

3. Tournament Sponsorship Landscape

4. Team Sponsorship Landscape

5. Team Kit Supplier Market

6. Individual Team Sponsorship

7. Attendances, Prize Money & Tickets

8. Social Media

9. Player Representation

10. Appendix

Table

Media Rights value

Tournament Media Rights Overview

Tournament Sponsor Annual Values

Partnership history

Industry breakdown

Location breakdown

Team Sponsorship overview

Industries Involved

Most prominent Brands

Kit Supplier Market Breakdown

Individual Team Sponsor Breakdown

Capacities

Ticket Prices

Ticket Revenue

Prize Money

Social Media Breakdown

Player Representation

Frequently asked questions

Business of the UEFA European Championships – Property Profile, Sponsorship and Media Landscape standard reports
Currency USD
$1,500

Can be used by individual purchaser only

$3,000

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

Business of the UEFA European Championships – Property Profile, Sponsorship and Media Landscape was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Business of the UEFA European Championships – Property Profile, Sponsorship and Media Landscape in real time.

  • Access a live Business of the UEFA European Championships – Property Profile, Sponsorship and Media Landscape dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.