Ferrero International – Digital Transformation Strategies
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Ferrero’s Digital Transformation Strategies Overview
Ferrero has been focusing on using AI & machine learning, robotics, metaverse, e-commerce, IoT & digital twin technology, big data, and cloud to digitally transform its operations. The annual ICT spending of Ferrero was estimated at $258.0 million for 2023. A major share of this spending is earmarked for acquiring software, ICT services, and network and communications from vendors. Ferrero is a family-owned sweet-packaged food company. The company’s products are sold under more than 35 brand names, including Nutella, Kinder, Ferrero Rocher, Tic-Tac, Thorntons, Raisinets, Frosted Mother’s Cookies, Murray Sugar-Free Cookies, Oh Henry, Little Brownie Bakers, and Goobers, among others. The company’s products are available in more than 170 countries, and its offices and production plants are present in more than 50 countries. Ferrero began its journey as a small confectionery store in Alba (Italy). Currently, its footprint spans across Europe, Southeast Asia, Australia, Africa, and North and South America.
The Ferrero International digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, technology partnerships, technology introductions, and ICT spending among others.
| Total ICT Spending 2023 | $258 million |
| ICT Spend by Function | Data center, Communications, Network, Application, End-User computing, Management, and Service Desk |
| ICT Spend by Channel | Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators |
| External ICT Spend by Segment | Software (including cloud SaaS), Hardware (including cloud IaaS), ICT services, Consulting, Network and communications, and Others |
| Technology Theme Focus | AI & machine learning, robotics, metaverse, e-commerce, IoT & digital twin technology, big data, and cloud. |
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Digital Transformation Strategies
Ferrero uses the machine learning-powered predictive supply chain visibility platform of FourKites to track both outbound and inbound shipments across the US and Canada.
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Ferrero Technology Theme Focus
Ferrero leverages several emerging technologies, including AI & machine learning, metaverse, big data, cloud, e-commerce, and robotics among others to optimize supply chain operations, optimize inventory, drive sales, and improve safety at its plants.
Ferrero Technology Focus
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Ferrero Technology Initiatives
Ferrero has been involved in several strategic technology partnerships and collaborations, and technology developments and rollouts over the last few years. For instance, in 2022, Ferrero launched an online store called The Ferrero Shop in Italy in partnership with Deliverti, an e-commerce platform based in Rome (Italy). The online store allows customers to quickly browse through products of various categories.
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Ferrero ICT Spend by Function
- Datacenter
- Communications
- Network
- Applications
- End-user computing
- Management
- ICT Service desk
Ferrero ICT Spend by Function, 2023 (%)
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Ferrero ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/consulting firms
- Specialist outsourcers
- Systems integrators
Ferrero ICT Spend by Channel, 2023 (%)
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Ferrero External ICT Spend by Segment
- Software (including Cloud SaaS)
- Hardware (including Cloud IaaS)
- ICT services
- Consulting
- Network and communications
- Others
Ferrero External ICT Spend by Segment, 2023 (%)
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Scope
This report provides:
- Insight into Ferrero’s technology activities.
- Overview of technology initiatives covering partnerships and technology introductions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into Ferrero’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships, technology introductions, and acquisitions.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of Ferrero in 2023?
The annual ICT spending of Ferrero was estimated at $258.0 million in 2023.
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Which function accounted for the highest ICT spending for Ferrero in 2023?
Network accounted for the highest ICT spending by function for Ferrero in 2023.
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Which channel accounted for the highest ICT spending for Ferrero in 2023?
Internal development and maintenance accounted for the highest ICT spending by channel for Ferrero in 2023.
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Which segment accounted for the highest external ICT spending for Ferrero in 2023?
Software accounted for the highest external ICT spending by segment for Ferrero in 2023.
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What are the key technology themes in focus for Ferrero?
The key technological themes in focus for Ferrero are AI & machine learning, robotics, metaverse, e-commerce, IoT & digital twin technology, big data, and cloud.
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