Business of FIFA Women’s World Cup 2023 – Property Profile, Sponsorship and Media Landscape

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Business of FIFA Women’s World Cup Report Overview

The annual sponsorship revenue for the FIFA Women’s World Cup 2023 is estimated to be $307.92 million. The 2023 World Cup sill see teams compete for a $110 million prize pot, up from the $30 million offered in 2019. In the 2023 tournament, TV broadcasters are looking to continue the strong growth of women’s soccer in recent years and will be supported by 20 main sponsors.

The Business of FIFA Women’s World Cup research report illustrates the key developments in women’s soccer. It offers insight as to how its commercial appeal is continuing to grow. It looks at the main commercial revenue opportunities for the tournament and its teams, including media rights and main sponsorship deals. Further to this, the report also takes a closer look at the social media appeal, ticket revenue potential, travel distance for each team, and comparisons to how the tournament has evolved in recent years.

Sponsorship Revenue (2023) $307.92 Million
Key Broadcasters ·       beIN Sports

·       NOS

·       Sky

·       SuperSport

·       NENT

·       FIFA App

·       Sport TV

Key Sponsors ·       Wanda

·       Adidas

·       Coca-Cola

·       Visa

·       Calm

·       Xero

Key Sectors ·       Technology

·       Clothing & Accessories

·       Financial Services

·       Consumer Goods & Accessories

·       Gaming

·       Automotive

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Business of FIFA Women’s World Cup – Media Landscape and Broadcasters

FIFA officially expanded its broadcasting commitment with the EBU on 14 June 2023, in a deal that appears to have appeased all parties. Free-to-air broadcasters in these markets secured the rights to the most sought-after women’s soccer competition in history, whilst FIFA had secured additional revenue sums from each of the broadcasters involved.

The key broadcasters are beIN Sports, NOS, Sky, SuperSport, NENT, FIFA App, and Sport TV among others. One of the most contentious issues in the lead-up to this World Cup has certainly surrounded the competition broadcasting rights. With FIFA making the women’s tournament a standalone commercial product, they have been pushing to extract the most cash they can from all their dealings. When it came to finalizing the sale of broadcast rights in major markets, FIFA has banged the drum around championing women’s sports as a means of driving up the price.

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Business of FIFA Women’s World Cup – League Sponsorship

The key sponsors for FIFA Women’s World Cup are Wanda, Adidas, Coca-Cola, Visa, Calm, and Xero among others. This page breaks down the annual value of the 20 brand partners linked to FIFA and the 2023 Women’s World Cup. The biggest paying brand in this regard is the Chinese real estate conglomerate, Wanda. The partnership officially began in 2016, on 15-year terms, which will see the group actively involved with FIFA until the 2030 men’s World Cup. The deal has marked a continued desire and effort to grow and evolve the game of soccer in China, and more widely across Asia.

Business of FIFA Women’s World Cup Analysis by League Sponsorship

Business of FIFA Women’s World Cup Analysis by League Sponsorship

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Scope

The main context of this report is to illustrate the key developments in women’s soccer and offer insight as to how its commercial appeal is continuing to grow. It takes a look at the main commercial revenue opportunities for the tournament and its teams, including media rights and main sponsorship deals. Further to this, the report also takes a closer look at the social media appeal, ticket revenue potential, travel distance for each team, and comparisons to how the tournament has evolved in recent years.

Key Highlights

A clear outline of the events which have led to Australia and New Zealand being named hosts, with an outlook as to how the competition will look in 2023. A look at previous attendances and potential ticket revenue. A look at the social media rankings of teams and federations. An overview of the main broadcasting rights attached to the tournament, whilst looking at the main issues surrounding it. Tournament and team sponsorship information. A breakdown of the sponsorship value of each team, as well as the commercial standing of some of the biggest names set to feature at the tournament.

Reasons to Buy

Women’s soccer is one of the biggest growing sports markets around the world and the 2023 World Cup is expected to be one of the most competitive and most watched tournaments in soccer history. The report offers strong insights into the key commercial dealings linked to the tournament.

Table of Contents

  • 1. Report Overview

    • 1.1. Executive summary
    • 1.2. The 2023 tournament
    • 1.3. Official bids
    • 1.4. Teams rankings
    • 1.5. Stadiums in use
    • 1.6. Team travel

  • 2. Attendances & Tickets

    • 2.1. Previous World Cup Attendance
    • 2.2. 2023 ticket prices
    • 2.3. Potential ticket revenue income
    • 2.4. Prize money

  • 3. Social Media

    • 3.1. Team Overview
    • 3.2. Competition/Federation Overview
    • 3.3. Player Overview

  • 4. Media Landscape

    • 4.1. Main global broadcasters
    • 4.2. Market blackouts threatened
    • 4.3. 2019 viewing figures
    • 4.4. Most watched matches (2019)
    • 4.5. Euros 2022 comparison

  • 5. Tournament Sponsorship

    • 5.1. All deals
    • 5.2. Visit Saudi Partnership Criticized
    • 5.3. Partnership history
    • 5.4. Deal values
    • 5.5. Industry & location breakdown
    • 5.6. Getty Images insight

  • 6. Team Sponsorship

    • 6.1. Kit supplier market
    • 6.2. Brand breakdown
    • 6.3. Kit deal values
    • 6.4. Kit partnership history
    • 6.5. All sponsorship revenue
    • 6.6. Team deal volume
    • 6.7. Industry & location breakdown
    • 6.8. Brand visibility

  • 7. The Teams

    • 7.1. Breakdown of all 32 competing teams at the World Cup

  • 8. Player Profiles

    • 8.1. Main sponsorship deals of some select players set to standout in 2023

  • 9. Appendix

    • 9.1. Sources

Frequently asked questions

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