The Business of the 2026 FIFA World Cup
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The “Business of the 2026 FIFA World Cup” report is part of the GlobalData’s ‘Business of’ series of sport competition profiles. The report provides a deeper examination into the main commercial revenues for the biggest quadrennial tournament in world soccer. The report highlights the media rights landscape and sponsorship portfolios of the tournament landscape. It offers a sponsorship breakdown for all 48 competing teams. The report also breaks down attendances, tickets and highlights all the major controversies and issues linked to the World Cup.
FIFA’s figures show media revenue represents the highest source of revenue for the FIFA World Cup. Tournament sponsorship is worth $2.14 billion in 2026. Host cities unable to fill ‘supporter program’ sponsorship rights available, linked to 7.3 partners each. 98.6% of kit supplier market value linked to adidas, Nike and PUMA deals. Recorded prize money up over 50% on Qatar 2022 FIFA World Cup. High priced ticket prices anger fans but FIFA reports sell out stadiums.
Scope
The main aims of this report is to highlight the commercial landscape across the biggest soccer tournament in 2026. The report explores key themes for the biggest teams competing at the competition in 2026 and highlights deep analysis across the commercial landscape.
Key Highlights
FIFA budget revenue. Main media rights. Non-competing nation media rights. Review of hydration breaks. Previous World Cup viewing figures. Tournament sponsorship portfolio and breakdown. Host City Supporter Program sponsors. Kit supplier landscape. Team sponsorship overview. Team commercial profiles. Event hosting/bidding. Tickets breakdown. Prize money. Controversies explained. Tech/AI at the World Cup. Social media figures.
Reasons to Buy
The FIFA World Cup is the biggest and most watched sporting event on the sporting calendar. The tournament has been linked to heavy criticism and scrutiny against its high commercial gouging and this report highlights the key themes. The report offers a comprehensive overview of the media and sponsorship rights associated with the competition and its teams.
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