Finland Beer and Cider Market Insights 2025
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
a) The Finnish economy entered a recession in 20231. The economy contracted by 1% due to slow growth in private consumption and a drop in investment. A couple of severe fluctuations to the Finnish economy and a sharp increase in economic uncertainty in recent years have made households cautious about their expenditures, and consumer confidence in the economy was considerably low in 2023.
b) In 2023, the Finnish beer & cider market’s volume sales fell by 3.2% annually. Furthermore, consumers’ reluctance to drink alcohol in accordance with responsible consumption habits encouraged by the government significantly hindered volume sales.
Key Highlights
Despite a drop in excise duty on beer products the rate remained high compared to other EU nations such as Ireland and Sweden. This higher levy on beer discouraged consumers from opting for beer products, especially premium-positioned products, negatively influencing the beer & cider market.
Consumers are looking to moderate their intake of alcoholic beverages owing to their growing awareness of the benefits of a healthy lifestyle. Consequently, the demand for low-/no- alcohol beverages is gaining momentum. Moreover, consumers are increasingly opting for zero-alcohol products at social occasions.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Finnish beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Hartwall
Sinebrychoff
Kesko Corporation
S.Group Corporation
Lidl Suomi
Servalli
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