France Retail Consumer Insights – Spending Intentions and Shopping Habits, 2024

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

France Retail Consumer Insights Report Overview

French consumers have become wary of non-essential retail purchases. A significant number of French consumers have switched to affordable brands. Furthermore, a section of consumers have stopped buying certain retail goods as they became too expensive. A higher proportion of female consumers in France switched to affordable brands, whereas most male consumers stayed loyal to their preferred brands but bought less to cope with inflation.

The ‘France Retail Consumer Insights Report’ report provides detailed consumer insights into France’s retail market. The France retail consumer insights market report focuses on the economy, consumer sentiment towards personal finances, cost pressures, offline retail, and online retail.

Buy the Full Report for More Insights on French retail Consumers
Download a Free Report Sample

Leading Channels ·       Offline Retail

·       Online Retail

·       Pre-owned

Enquire & Decide

Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

France Retail Consumer Insights - Consumer Sentiment

A significant percentage of French consumers expect to spend more on essentials such as food & groceries. However, the consumers intend to divert funds away from non-essential purchases which indicates that that they would spend less on commodities such as furniture & floorcoverings.

French consumers from the older generations, especially Gen X and Boomers, have the highest proportion of consumers with negative views of their future financial situation. In contrast, the younger Gen Z consumers are more optimistic about their future finances.

France Retail Consumer Insights over the Next 6 Months

France Retail Consumer Insights over the Next 6 Months

Buy the Full Report for More Insights on Sentiment of the France Retail Consumers
Download a Free Report Sample

France Retail Consumer Insights – Cost Pressure

French consumers have come up with prominent purchasing strategies due to the high levels of inflation. A significant percentage of French consumers indicated their preference for buying a store’s brand products. To maintain their financial stability a section of French consumers have planned to stick to a strict household budget, which limits their capacity to spend on non-essential retail goods.

Younger consumers in France are more loyal to brands they trust, whereas older French consumers are more wary of the rising prices and often opt for alternatives. As a result, younger consumers between 16 and 24 years old are the least likely to buy own-brand products from retailers.

Buy the Full Report for More Insights on Cost Pressures on French retail Consumers
Download a Free Report Sample

France Retail Consumer Insights - Channels

Offline Retail: A high percentage of older French consumers plan to continue or increase shopping in physical stores, highlighting a preference for traditional retail experiences. Gen X leads this trend, with more than 75% either maintaining or enhancing their frequenting of physical stores. This reflects loyalty to physical retail, driven by the appeal of staff interaction as shoppers seek guidance before making purchases, particularly for big-ticket items.

Online Retail: Consumer sentiment toward online shopping in France shows a strong preference due to the choice it offers over physical locations. People believe that online shopping provides a broader selection due to the unlimited shelf space and wider variety of products available online.

Buy the Full Report for More Insights on the Shopping Channels of France Retail Consumers
Download a Free Report Sample

Key Highlights

• Over half of female consumers are switching to cheaper brands compared to more than 40% of male shoppers.

• Three quarters of French consumers plan to continue or increase shopping instore compared to 60% stating the same for online shopping.

• In France, younger generations are heavily influenced by Instagram and TikTok, impacting their purchasing decisions.

• In France, consumer trust in secondhand goods and preference for value-aligned retailers underscore evolving shopping priorities.

Reasons to Buy

  • Understand how different demographics in France view the health of the economy over the next six months and their finances
  • Discover consumer views about shopping in physical stores, including their views on self-check-out, and how they see their shopping behavior changing in the short term (over the next three months)
  • Understand how important the online shopping experience is to French consumers and their preferred social media website by age group
  • Learn about French consumers’ perception of buying secondhand items versus selling used items by age group

Table of Contents

01. Overview

02. Consumer Sentiment

03. Cost Pressure

04. Offline Retail

05. Online Retail

06. Preowned Retail

07. Methodology

Figures

Real GDP growth and inflation – 2018-2025

Age-group share of total population – 2015,2020,2023,2025

Over the next 6 months how do you expect the economy to change? – 2023

Over the next 6 months how do you expect your own personal finances to change? – 2023

When it comes to spending on retail goods and services, how will your household be behaving over the next 6 months compared to normal? – 2023

Over the next 6 months how do you expect the economy to change? – 2023, overall and by generation

Over the next 6 months how do you expect your own personal finances to change? – 2023, overall and by generation

When it comes to spending on retail goods and services, how will your household be behaving over the next 6 months compared to normal? – 2023

What will consumers spend more or less on over the next 6 months – 2023

When it comes to spending on leisure activities and services, how will your household be behaving over the next 6 months compared to normal? – 2023

Leisure spending index, by age – 2023

How are you coping with rising prices in general? – 2023

How consumers are coping with price rises, by gender – 2023

How consumers within different age groups are coping with price rises – Buying more of store’s own brand products – 2023, by age

How consumers within different age groups are coping with price rises – Switching to cheaper brand alternatives – 2023, by age

How consumers within different age groups are coping with price rises – Comparing/ checking prices online before purchasing – 2023, by age

Top visiting/average visiting frequency by location – 2023

Sentiment regarding ‘Shopping in physical stores’ – 2023, overall and by generation

Sentiment regarding ‘Shopping at small, independent retailers’ – 2023, overall and by generation

Sentiment regarding ‘Use self-check-out services instore’ – 2023, by generation

Sentiment regarding ‘I would prefer to use a store that lets me walk out without stopping to pay at a checkout (i.e. just-walk-out store)’ – 2023, by generation

Online shopping allows for much greater choice compared to physical shops – 2023

I am deterred from shopping online due to return fees – 2023

Sentiment regarding ‘Shopping Online’ – 2023

Social media site usage – 2023, by generation

Sentiment regarding ‘Retailers should remain neutral on current events on social media’ – 2023

Sentiment regarding ‘Social media influences my purchases’ – 2023, by generation

Sentiment regarding ‘I would use AR technology to help me choose which item to buy’ – 2023, overall and by generation

Sentiment regarding ‘Purchasing versus selling second hand preowned or used products’ – 2023

Sentiment regarding ‘Purchasing versus selling second hand preowned or used products more frequently’ – 2023, by generation

Sentiment regarding ‘Purchasing second hand preowned or used products’ – 2023, by income

Sentiment regarding ‘Selling second hand preowned or used products’ – 2023, by income

Agreement and disagreement of statements regarding preowned retail – 2023

Frequently asked questions

France Retail Consumer Insights – Spending Intentions and Shopping Habits, 2024 standard reports
Currency USD
$2,500

Can be used by individual purchaser only

$7,500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

France Retail Consumer Insights – Spending Intentions and Shopping Habits, 2024 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at France Retail Consumer Insights – Spending Intentions and Shopping Habits, 2024 in real time.

  • Access a live France Retail Consumer Insights – Spending Intentions and Shopping Habits, 2024 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.