France Retail Consumer Insights – Spending Intentions and Shopping Habits, 2024
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France Retail Consumer Insights Report Overview
French consumers have become wary of non-essential retail purchases. A significant number of French consumers have switched to affordable brands. Furthermore, a section of consumers have stopped buying certain retail goods as they became too expensive. A higher proportion of female consumers in France switched to affordable brands, whereas most male consumers stayed loyal to their preferred brands but bought less to cope with inflation.
The ‘France Retail Consumer Insights Report’ report provides detailed consumer insights into France’s retail market. The France retail consumer insights market report focuses on the economy, consumer sentiment towards personal finances, cost pressures, offline retail, and online retail.
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France Retail Consumer Insights - Consumer Sentiment
A significant percentage of French consumers expect to spend more on essentials such as food & groceries. However, the consumers intend to divert funds away from non-essential purchases which indicates that that they would spend less on commodities such as furniture & floorcoverings.
French consumers from the older generations, especially Gen X and Boomers, have the highest proportion of consumers with negative views of their future financial situation. In contrast, the younger Gen Z consumers are more optimistic about their future finances.
France Retail Consumer Insights over the Next 6 Months
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France Retail Consumer Insights – Cost Pressure
French consumers have come up with prominent purchasing strategies due to the high levels of inflation. A significant percentage of French consumers indicated their preference for buying a store’s brand products. To maintain their financial stability a section of French consumers have planned to stick to a strict household budget, which limits their capacity to spend on non-essential retail goods.
Younger consumers in France are more loyal to brands they trust, whereas older French consumers are more wary of the rising prices and often opt for alternatives. As a result, younger consumers between 16 and 24 years old are the least likely to buy own-brand products from retailers.
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France Retail Consumer Insights - Channels
Offline Retail: A high percentage of older French consumers plan to continue or increase shopping in physical stores, highlighting a preference for traditional retail experiences. Gen X leads this trend, with more than 75% either maintaining or enhancing their frequenting of physical stores. This reflects loyalty to physical retail, driven by the appeal of staff interaction as shoppers seek guidance before making purchases, particularly for big-ticket items.
Online Retail: Consumer sentiment toward online shopping in France shows a strong preference due to the choice it offers over physical locations. People believe that online shopping provides a broader selection due to the unlimited shelf space and wider variety of products available online.
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Key Highlights
• Over half of female consumers are switching to cheaper brands compared to more than 40% of male shoppers.
• Three quarters of French consumers plan to continue or increase shopping instore compared to 60% stating the same for online shopping.
• In France, younger generations are heavily influenced by Instagram and TikTok, impacting their purchasing decisions.
• In France, consumer trust in secondhand goods and preference for value-aligned retailers underscore evolving shopping priorities.
Reasons to Buy
- Understand how different demographics in France view the health of the economy over the next six months and their finances
- Discover consumer views about shopping in physical stores, including their views on self-check-out, and how they see their shopping behavior changing in the short term (over the next three months)
- Understand how important the online shopping experience is to French consumers and their preferred social media website by age group
- Learn about French consumers’ perception of buying secondhand items versus selling used items by age group
Table of Contents
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Frequently asked questions
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How are French consumers adapting to rising prices in the economy?
French consumers are adapting to rising prices by shifting towards more cost-effective shopping habits such as buying affordable brands, diverting funds from non-essential purchases, and buying a store’s brand products among others.
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Why are 16-24-year-olds the least likely to buy own-brand products from retailers?
Younger consumers in France are more loyal to brands they trust. Henceforth, 16-24-year-olds are the least likely to buy own-brand products from retailers.
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Why do most French consumers intend to continue shopping via online platforms?
Consumer sentiment toward online shopping in France shows a strong preference due to the choice it offers over physical locations.
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