France Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update

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GlobalData’s Tourism Source Market Insight: France report provides a thorough insight into the French domestic and outbound tourism market. The report looks at the profiles of French tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the French outbound travel market.

France Source Tourism Market Dynamics

Recommendations by friends and family is the most influential factor for French travelers as they maintain strong familial ties and are greatly influenced by each other’s preferences. Moreover, the most popular user types for outbound travel are couples and families. Therefore, it is especially important for them to receive recommendations from trusted sources. Additionally, a destination promoting its gastronomical offerings and experiences could increase the interest levels of French tourists as they are attracted to famous or popular destinations for food and drinks.

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France Source Tourism Market Segments

The key segments in the France source tourism market are domestic tourism and outbound tourism. Domestic tourism was the leading segment in the France source tourism market in 2022.

Domestic Tourism: France’s domestic travel reached its peak in 2022 since the Covid-19 pandemic. VFR leads as the main purpose for travel in France. Since COVID-19 limited outbound travel, many turned to domestic trips as a way of exploring new destinations and experiences. France is a popular destination for leisure holidays both internationally and domestically. This is because leisure is well supported by France’s varied tourism offerings and climate.

Outbound Tourism:  The main purpose for French outbound travel is leisure and the main destinations in Europe are Spain, Italy, UK, Portugal, Greece, and Germany while outside of Europe, the US is popular. Growth in air connectivity supported by several active airport infrastructure projects will also drive outbound tourism. Outbound travel by air will be further supported by the accessibility the French passport offers but also the increased investments to enhance connectivity internationally.

France Source Tourism Market Analysis by Segments, 2022 (%)

France Source Tourism Market Analysis by Segments, 2022 (%)

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France Source Tourism Market Segmentation by Holiday Types

The types of holidays preferred by tourists from France are sun and beach holidays, cultural holidays, visiting friends or family, city break, gastronomical holidays, adventure/sport holidays, eco holidays, wellness/medical holidays, multi-stop trips, cruise, religious holidays, wedding related holidays, and LGBTQIA+ holidays, among others. The most popular holiday choice for French travellers is the sun and beach. Domestically travellers can enjoy many beaches, like the Villefranche-sur-Mer. Additionally, France’s geographical location allows its travellers to access and have multiple options when it comes to sun and beach holidays.

France Source Tourism Market Analysis by Holiday Types, 2021 (%)

France Source Tourism Market Analysis by Holiday Types, 2021 (%)

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Segments Covered in the Report

France Source Tourism Market Segments Outlook

  • Domestic Tourism
  • Outbound Tourism

France Source Tourism Market Holiday Types

  • Sun and Beach Holidays
  • Cultural Holidays
  • Visiting Friends or Family
  • City Break
  • Gastronomical Holidays
  • Adventure/Sport Holidays
  • Eco Holidays
  • Wellness/Medical Holidays
  • Multi-Stop Trips
  • Cruise
  • Religious Holidays
  • Wedding Related Holidays
  • LGBTQIA+ Holidays


This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the French outbound travel market.

Key Highlights

France was severely impacted by the covid-19 pandemic. However, the majority of countries lifting their travel bans meant that French tourists were able to travel internationally. This is evident as the number of outbound trips increasing significantly from 2021 to 2022 by xx%, reaching a total of xx million outbound trips, compared to xx million trips in 2021.

Reasons to Buy

This report provides clear insight into developments in France’s domestic and outbound tourism markets.

The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

The report explores the different profiles of French tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.

The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.


Table of Contents


France’s Tourist Profile

Domestic Tourism

Outbound Tourism

Main and Developing Destination Markets

Opportunities & Challenges


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