General Motors Company – Digital Transformation Strategies

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Published: October 30, 2024 Report Code: GDDT0893ES-ST

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General Motors Digital Transformation Strategies Overview

General Motors is investing in emerging technologies to accelerate its digital transformation strategy. AI, big data, cloud, IoT, and electric vehicles are among the key technologies under focus for the company. The annual ICT spending of General Motors was estimated at $10.9 billion in 2024. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors.

General Motors Co (GM) is an automobile manufacturing company. It designs, builds, and markets cars, SUVs, crossovers trucks, and automobile parts. GM also provides automotive financing services through its subsidiary, General Motors Financial Company. The company sells cars and trucks to commercial fleet customers, daily rental car companies, leasing companies, and governments directly or through a network of dealers. Its key brands include Chevrolet, Cadillac, Buick, GMC, ACDelco, On, periscope, Ultium, Baojun, Wuling, among others. It has operations in North America, Asia Pacific, the Middle East and Africa, and South America.

The General Motors digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The General Motors digital innovation report covers an overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, partnerships, investments, acquisitions, and ICT spending among others.

Total ICT Spending 2024 $10.9 billion
ICT Spend by Function Network, Application, Data Center, End-User Computing, Management, Communications, and ICT Service Desk
ICT Spend by Channel Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, ICT Services Providers/Consulting Firms, Telcos, Specialist Outsourcers, and Systems Integrators
External ICT Spend by Segment Software (including Cloud SaaS), Network and communications, Hardware (including Cloud Iaas), ICT services, Consulting, and Others
Technology Theme Focus Artificial Intelligence, Big Data, Cloud, IoT, Electric Vehicles
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Digital Transformation Strategies

As part of its digital transformation initiatives, GM is applying generative design (an AI-based design process) and 3D printing to experiment with several design strategies for vehicle parts and components. The company intends to use these technologies to sustainably and conveniently manufacture complex parts and special components which will enable the production of more powerful, lighter, and customizable vehicles. Generative design software takes into consideration several parameters, including materials, manufacturing methods, and budget; evaluates and analyzes several design permutations and recommends an optimal solution.

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General Motors Technology Theme Focus

GM has been strategically focusing on disruptive technologies such as artificial intelligence, machine learning, big data, cloud, electric vehicles, batteries, 3D printing, autonomous vehicles, virtual and augmented reality, among others to develop next-generation mobility solutions and improve the efficiency of its operations.

General Motors Technology Theme Focus

General Motors Technology Theme Focus

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General Motors Technology Initiatives

General Motors has been involved in several strategic technology partnerships and collaborations, technology roll outs, and acquisitions over the past few years. For instance, General Motors collaborated with Google Cloud to deploy conversational AI technology into GM vehicles. Since launching in 2022, GM’s OnStar Interactive Virtual Assistant (IVA), has been powered by Google Cloud’s conversational AI technologies, providing responses to frequently asked questions, and providing navigation assistance. This expanded partnership leverages Google Cloud’s Dialogflow, enabling GM’s OnStar IVA to respond to customer inquiries.

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General Motors ICT Spend by Function

  • Network
  • Application
  • Data center
  • End-user computing
  • Management
  • Communications
  • ICT service desk

General Motors ICT Spend by Function, 2024(%)

General Motors ICT Spend by Function, 2024(%)

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General Motors ICT Spend by Channel

  • Internal development and maintenance
  • Technology vendors (direct)
  • Local resellers
  • ICT services providers/Consulting firms
  • Telcos
  • Specialist outsourcers
  • Systems integrators

General Motors ICT Spend by Channel, 2024(%)

General Motors ICT Spend by Channel, 2024(%)

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General Motors External ICT Spend by Segment

  • Software (including Cloud SaaS)
  • Network and communications
  • Hardware (including Cloud Iaas)
  • ICT services
  • Consulting
  • Others

General Motors External ICT Spend by Segment, 2024(%)

General Motors External ICT Spend by Segment, 2024(%)

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Scope

This report provides:

  • Insight into General Motors’s technology activities.

  • Overview of technology initiatives covering product launches, partnerships, investments, and acquisitions.

  • Insights on each technology initiative including technology theme, objective, and benefits.

  • Details of estimated ICT budgets.

Reasons to Buy

  • Gain insights into General Motors’s technology operations.

  • Gain insights into its technology strategies and innovation initiatives.

  • Gain insights into its technology themes under focus.

  • Gain insights into its various product launches, partnerships, investments, and acquisitions.

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Table of Contents

  • Overview

    • – Brief information about the company, its business divisions, and its financials

  • Digital Transformation Strategy

    • – A summary of key digital strategies/implementation efforts of the company

  • Accelerators, Incubators, and Other Innovation Programs

    • – Discusses the company’s key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation

  • Technology Focus

    • – Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company

  • Technology Initiatives

    • – Discussion about all the technology introductions & partnerships the company has entered

  • Investment

    • – Brief discussion about the investments made by the company to acquire new technologies

  • Acquisitions

    • – Brief discussion about the acquisitions by the company

  • Partnership, Investment, & Acquisition Network Map

    • – A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years

  • ICT Budget and Contracts

    • – The company’s ICT budget segregated into hardware, software, and managed IT services

  • Key Executives

    • – Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers.

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