Germany Apparel Market: Key Trends, Regional and Category Performance, Competitive Landscape and Top Retailers to 2030
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This report offers an analysis of the German apparel market to 2030. It provides a brief of the key trends, along with market sizes across different regions, channels and products, as well as highlighting the top German apparel brands and their competitive position.
Scope
The apparel market in Germany rose by 4.1% in 2023, driven by higher prices as high inflation continued to impact the finances of consumers.
The market is expected to rise a respectable 3.0% in 2024, but online penetration will dip slightly again, as cautious consumers seek to try on and see items in person before buying. While the market is expected to outperform again from 2025 onwards as brands invest in new technologies to strengthen their online propositions, online penetration growth will remain sluggish, as the market becomes more established.
Shein continues to make considerable strides in the market thanks to its vast offer of affordable trend-led fashion, having leapt to the fourth position in the market, now only sitting marginally behind Nike and likely overtaking it in 2024 as Nike struggles due to a lack of innovation.
Key Highlights
Germany apparel's growth remains subdued
Clothing will outpace footwear and accessories
Online grows, driven by omnichannel integration
H&M holds the lead as Shein's gains stall
Reasons to Buy
Access insights and forecasts up to 2030 for the German apparel market, with breakdowns by regions, categories and price postitions
The report identifies the key market drivers as well as the inhibitors to German apparel market growth.
It analyzes the market growth prospects within each of the major regions: Europe, Americas, Asia-Pacific, and the Middle East and Africa.
Benchmarks the top 10 retailers in the market and offers insight to gain a competitive edge over your competitors.
Shein
Adidas
Zara
Primark
Puma
s.Oliver
Ernsting's Family
Zalando
ABOUT YOU
Mango
Nike
C&A
Kik
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