Germany Apparel Market: Key Trends, Regional and Category Performance, Competitive Landscape and Top Retailers to 2030

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

This report offers an analysis of the German apparel market to 2030. It provides a brief of the key trends, along with market sizes across different regions, channels and products, as well as highlighting the top German apparel brands and their competitive position.

Scope

The apparel market in Germany rose by 4.1% in 2023, driven by higher prices as high inflation continued to impact the finances of consumers.

The market is expected to rise a respectable 3.0% in 2024, but online penetration will dip slightly again, as cautious consumers seek to try on and see items in person before buying. While the market is expected to outperform again from 2025 onwards as brands invest in new technologies to strengthen their online propositions, online penetration growth will remain sluggish, as the market becomes more established.

Shein continues to make considerable strides in the market thanks to its vast offer of affordable trend-led fashion, having leapt to the fourth position in the market, now only sitting marginally behind Nike and likely overtaking it in 2024 as Nike struggles due to a lack of innovation.

Key Highlights

Germany apparel's growth remains subdued

Clothing will outpace footwear and accessories

Online grows, driven by omnichannel integration

H&M holds the lead as Shein's gains stall

Reasons to Buy

Access insights and forecasts up to 2030 for the German apparel market, with breakdowns by regions, categories and price postitions

The report identifies the key market drivers as well as the inhibitors to German apparel market growth.

It analyzes the market growth prospects within each of the major regions: Europe, Americas, Asia-Pacific, and the Middle East and Africa.

Benchmarks the top 10 retailers in the market and offers insight to gain a competitive edge over your competitors.

H&M
Shein
Adidas
Zara
Primark
Puma
s.Oliver
Ernsting's Family
Zalando
ABOUT YOU
Mango
Nike
C&A
Kik

Table of Contents

01. Executive summary

02. Key Trends in Apparel Market in Europe

Germany Apparel Market Drivers

Germany Apparel Market Inhibitors

03. Economic Background

Economic Background

Economic Background

04. The Apparel Market in Germany to 2030

Germany Apparel Market 2020-2030

Germany Apparel Market Value, 2020-2030

Germany Apparel Market Volume, 2020-2030

05. Germany Apparel Market: Category Performance to 2030

Germany Apparel Market by Category, 2020, 2025 & 2030

German Market by Menswear & Womenswear Product Types, 2025 & 2030

German Market by Childrenswear Product Types, 2025 & 2030

German Market by Footwear Product Types, 2025 & 2030

German Market by Accessories Product Types, 2025 & 2030

German Apparel Market by Price Positioning, 2020, 2025 & 2030

Germany Sportswear Market 2020-2030

06. Germany Apparel Market: Channel Performance to 2030

Germany Online Apparel Market 2020-2030

Europe Online vs Offline Channel Growth, 2025-2030

Germany Apparel Market by Channel, 2025 & 2030

07. Consumers

Germany of Rising Inflation on Apparel Spend in Germany

08. Competitive Landscape: Brands

Germany Shares of Top 10 Germany Apparel Brands, 2024-2026f

Top 10: Winners & Losers Outlook

Brands in Focus: Puma

Brands in Focus: s.Oliver

Brands in Focus: Ernsting's Family and Zalando

9. Methodology, Definitions & Contacts

Methodology: Market Sizes

Methodology: Brands

Methodology: Channels & Price Positioning

Contact us

Table

German Market by Menswear & Womenswear Product Types, 2025 & 2030​

German Market by Childrenswear Product Types, 2025 & 2030​

German Market by Footwear Product Types, 2025 & 2030​

German Market by Accessories Product Types, 2025 & 2030​

Figures

German Apparel Market Value in EURbn, 2025-2030f

Category Share of German Apparel Market (%), 2020, 2025, 2030f

German Apparel Market Annual growth by Channel (%), 2025-2030f

Real GDP (EUR billion) and annual growth (%)

Nominal GDP (EUR billion) and annual growth (%)

Real GDP per capita (EUR) and annual growth (%)

Consumer price inflation (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Germany Apparel Market Value, 2020, 2025 & 2030f (EUR bn) with CAGR (%)

Germany Apparel Market Value in EUR bn, 2020-2030f

Germany Apparel Market Value Annual Growth %, 2020-2030f

Germany Apparel Market Volume in m units, 2020-2030f

Germany Apparel Market Volume Annual Growth %, 2020-2030f

Category Shares within the Germany Apparel Market (%) 2020, 2025e & 2030f

Germany Sportwear Market Value EUR bn, 2020-2030f

Germany Sportswear Market Annual Growth %, 2020-2030f

Germany Apparel Online Market Size (EUR bn), 2020-2030f

Germany consumers' level of concern about the impact of the cost-of living crisis on their long-term financial situation

How Germany consumers are changing their shopping habits for apparel due to the rising cost-of-living

Germany Apparel Market Shares for Top 10 Brands %, 2024-2026f

Puma's German Apparel Market Share %, 2021-2026f

s.Oliver's German Apparel Market Share %, 2021-2026f

Germany Apparel Market: Key Trends, Regional and Category Performance, Competitive Landscape and Top Retailers to 2030 standard reports
Currency USD
$4,950

Can be used by individual purchaser only

$14,850

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

Germany Apparel Market: Key Trends, Regional and Category Performance, Competitive Landscape and Top Retailers to 2030 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Germany Apparel Market: Key Trends, Regional and Category Performance, Competitive Landscape and Top Retailers to 2030 in real time.

  • Access a live Germany Apparel Market: Key Trends, Regional and Category Performance, Competitive Landscape and Top Retailers to 2030 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.