Germany Haircare Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026
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Germany Haircare Market Report Overview
The Germany haircare market size was EUR2,461.2 million ($2,911.4 million) in 2021 and is forecasted to record a CAGR of more than 2% during 2021-2026. The Germany haircare market research report will help to identify high-potential categories and explore further market opportunities based on detailed value and volume analysis
Germany Haircare Outlook 2021-2026, (EUR Million)
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| Market Size (2021) | EUR2,461.2 million ($2,911.4 million) |
| CAGR (2021-2026) | >2% |
| Historic Period | 2016-2020 |
| Forecast Period | 2021-2026 |
| Key Cities | Berlin, Ruhrgebiet, Hamburg, Munich, Stuttgart, and Frankfurt |
| Key Categories | Shampoo, Conditioner, Hair colorants, Hair loss treatments, Perms & relaxers, Salon hair care, and Styling agents |
| Key Distribution Channels | Parapharmacies/Drugstores, Hypermarkets & Supermarkets, Chemists/Pharmacies, E-Retailers, Health & Beauty Stores, “Dollar Stores”, Variety Stores & General Merchandise Retailers, and Others |
| Key Packaging Material | Rigid Plastics, Flexible Packaging, and Rigid Material |
| Leading Companies | Henkel AG & Co. KGaA, L’Oreal S.A, Procter & Gamble, Beiersdorf Ag, and Unilever |
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Germany Haircare Market Segmentation by Cities
The key cities in the Germany haircare market are Berlin, Ruhrgebiet, Hamburg, Munich, Stuttgart, and Frankfurt among others. Berlin was the leading city in the Germany haircare sector in 2021, followed by Ruhrgebiet.
Germany Haircare Market Analysis by Cities, 2021 (%)
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Germany Haircare Market Segmentation by Category
The key categories in the Germany haircare market are shampoo, conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, and styling agents. In 2021, shampoo accounted for the largest value share. The salon hair care category is forecast to register the fastest value growth during 2021–2026, followed by hair colorants and styling agents.
Germany Haircare Market Analysis, by Categories, 2021 (%)
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Germany Haircare Market Segmentation by Distribution Channel
The key distribution channels in the Germany haircare market are parapharmacies/drugstores, hypermarkets & supermarkets, chemists/pharmacies, e-retailers, health & beauty stores, “dollar stores”, variety stores & general merchandise retailers, and others. Parapharmacies/drugstores was the leading distribution channel in the Germany haircare sector in 2021, followed by hypermarkets & supermarkets and chemists/pharmacies.
Germany Haircare Market Analysis by Distribution Channel, 2021 (%)
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Germany Haircare Market Segmentation by Pack Material
The key pack materials in the Germany haircare market are rigid plastics, flexible packaging, and rigid material. Rigid plastics was the leading pack material in the Germany haircare sector in 2021, followed by flexible packaging and rigid metal.
Germany Haircare Market Analysis by Pack Material, 2021 (%)
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Germany Haircare Market – Competitive Landscape
Some of the key haircare companies in Germany are Henkel AG & Co. KGaA, L’Oreal S.A, Procter & Gamble, Beiersdorf Ag, and Unilever. Henkel AG & Co. KGaA held the highest value share in the Germany Haircare sector, in 2021.
Germany Haircare Market Analysis by Companies, 2021 (%)
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Key Segments Covered in the Report
Germany Haircare Market Outlook by Category (Value EUR Million, 2021-2026)
- Conditioner
- Hair colorants
- Hair loss treatments
- Perms & relaxers
- Salon hair care
- Shampoo
- Styling agents
Germany Haircare Market Outlook by Distribution Channel (Value EUR Million, 2021-2026)
- Parapharmacies/drugstores
- Hypermarkets & supermarkets
- Chemists/pharmacies
- E-retailers
- Health & beauty stores
- “Dollar stores”, variety stores & general merchandise retailers
- Others
Germany Haircare Market Outlook by Packaging Material (Value EUR Million, 2021-2026)
- Rigid Plastics
- Flexible Packaging
- Rigid Material
Scope
- Sector data: Overall sector value and volume data with growth analysis for 2016-2026
- Category coverage: Value and growth analysis for conditioners, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of the number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand-up pouch, and other pack type, closure type for flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for carton – folding, blister pack, sleeve, and shrink wrap.
Key Highlights
- Per capita consumption and per capita expenditure of haircare was higher in Germany than on the global level in 2021
- The per capita consumption of shampoo was higher than other Haircare categories in 2021
- Parapharmacies/Drugstores was the leading distribution channel in the German haircare sector
- Private labels are growing at a higher CAGR than brands in the German haircare
- Shampoo, recorded the highest volume sales across leading cities in Germany
- “Older consumers ” represent the largest subset of the haircare sector in Germany
Reasons to Buy
- Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.
L'Oreal S.A.
Procter & Gamble
Beiersdorf Ag
Kao Corporation
Colgate-Palmolive Company
Dr. Kurt Wolff Gmbh & Co. Kg
Table of Contents
Table
Figures
Frequently asked questions
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What was the Germany haircare market size in 2021?
The haircare market size in Germany was valued at EUR2,461.2 million ($2,911.4 million) in 2021.
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What is the Germany haircare market growth rate during 2021-2026?
The haircare market in Germany will grow at a CAGR of over 2% during 2021-2026.
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Which are the key cities in the Germany haircare market?
The key cities in the Germany haircare market are Berlin, Ruhrgebiet, Hamburg, Munich, Stuttgart, and Frankfurt among others.
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What are the key categories in the Germany haircare market?
The key categories in the Germany haircare market are shampoo, conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, and styling agents.
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What are the key channels in the Germany haircare market?
The key distribution channels in the Germany haircare market are parapharmacies/drugstores, hypermarkets & supermarkets, chemists/pharmacies, e-retailers, health & beauty stores, “dollar stores”, variety stores & general merchandise retailers, and others.
-
What are the key pack materials in the Germany haircare market?
The key pack materials in the Germany haircare market are rigid plastics, flexible packaging, and rigid material.
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Which are the leading companies in the Germany haircare market?
Some of the key haircare companies in Germany are Henkel AG & Co. KGaA, L’Oreal S.A, Procter & Gamble, Beiersdorf Ag, and Unilever.
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