Germany Skincare Market Assessment by Categories, Distribution, Packaging, Demographics and Forecasts to 2027

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Published: June 02, 2023 Report Code: GDCS7109MF-ST

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Germany Skincare Market Report Overview

The Germany skincare market size was EUR5.41 billion ($5,693.6 million) in 2022. The market is expected to register a CAGR of more than 4% during 2022-2027. Per capita consumption of skincare in Germany was higher than the global level in 2022.

Germany Skincare Market Outlook, (EUR Billion, 2022-2027)

Germany Skincare Market Outlook, (EUR Billion, 2022-2027)

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The Germany skincare market research report provides insights on high-growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data, and companies’ market shares.

 Market Size 2022 EUR5.41 Billion ($5,693.6 Million)
CAGR (2022-2027) >4%
Key Cities •         Berlin

•         Ruhrgebiet

•         Hamburg

•         Munich

•         Cologne
Key Categories •         Facial Care

•         Body Care

•         Hand Care

•         Depilatories

•         Make-Up Remover
Key Distribution Channels •         Parapharmacies/ Drugstores

•         Direct Sellers

•         Hypermarkets and Supermarkets

•         Department Stores

•         E-Retailers

•         Health & Beauty Stores

•         Others
Key Packaging Material •         Rigid Plastics

•         Rigid Metal

•         Glass

•         Paper & Board

•         Flexible Packaging
Leading Companies •         L’Oreal S.A

•         Beiersdorf Ag

•         Clarins Group

•         Procter & Gamble

•         Aldi Suisse
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Germany Skincare Market Segmentation by Top Cities

The leading cities in Germany skincare sector are Berlin, Ruhrgebiet, Hamburg, Munich, and Cologne among others. Berlin emerged as the largest skincare market in Germany in 2022, followed by Ruhrgebiet.

Germany Skincare Market Analysis, by Top Cities, 2022 (%)

Germany Skincare Market Analysis, by Top Cities, 2022 (%)

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Germany Skincare Market Segmentation by Category

The key categories in the Germany skincare market are body care, facial care, hand care, depilatories, and make-up remover. The facial care category led the German skincare sector in 2022 and​ is forecast to register the fastest value growth during 2022–2027. It is followed by make-up remover and hand care sector.

Germany Skincare Market Analysis, by Categories, 2022 (%)

Germany Skincare Market Analysis, by Categories, 2022 (%)

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Germany Skincare Market Segmentation by Distribution Channel

The key distribution channels in the Germany skincare market are para pharmacies/ drugstores, direct sellers, hypermarkets and supermarkets, department stores, e-retailers, health & beauty stores, and others. Parapharmacies/drugstores was the leading distribution channel in the German skincare sector in 2022, followed by hypermarkets & supermarkets and health & beauty stores.

Germany Skincare Market Analysis, by Distribution Channel, 2022 (%)

Germany Skincare Market Analysis, by Distribution Channel, 2022 (%)

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Germany Skincare Market Segmentation by Packaging Material

The key packaging materials in the Germany skincare market are rigid plastics, rigid metal, glass, paper & board, and flexible packaging. Rigid plastics accounted for the highest share in the German skincare sector in 2022, followed by flexible packaging and glass.

Germany Skincare Market Analysis, by Packaging Material, 2022 (%)

Germany Skincare Market Analysis, by Packaging Material, 2022 (%)

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Germany Skincare Market - Competitive Landscape

Some of the leading companies in the Germany skincare market are L’Oreal S.A., Beiersdorf Ag, Clarins Group, Procter & Gamble, and Aldi Suisse. L’Oreal S.A accounted for the highest value share in the Germany skincare sector, in 2022.

Germany Skincare Market Analysis, by Companies, 2022 (%)

Germany Skincare Market Analysis, by Companies, 2022 (%)

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Segments Covered in the Report

Germany Skincare Market Outlook, by Cities (Value, 2017-2027, EUR Billion)

  • Berlin
  • Ruhrgebiet
  • Hamburg
  • Munich
  • Cologne

Germany Skincare Market Outlook, by Category (Value, 2017-2027, EUR Billion)

  • Body Care
  • Facial Care
  • Hand Care
  • Depilatories
  • Make-Up Remover

Germany Skincare Market Outlook, by Distribution Channel (Value, 2017-2027, EUR Billion)

  • Direct Sellers
  • Parapharmacies/ Drugstores
  • Hypermarkets and Supermarkets
  • Department Stores
  • E-Retailers
  • Health & Beauty Stores
  • Others

Germany Skincare Market Outlook, by Packaging Material (Value, 2017-2027, EUR Billion)

  • Rigid Plastics
  • Glass
  • Paper & Board
  • Flexible Packaging
  • Rigid Metal

Scope

  • Sector data: Overall sector value and volume data with growth analysis for 2017–2027

  • Category coverage: Value and growth analysis for body care, facial care, hand care, depilatories, and make-up remover with inputs on individual segment share within each category and the change in their market share forecast for 2022–2027

  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2022

  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers

  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for specialty container, tube, bottle, jar, tub, aerosol, bag/sachet, and other pack types, closure type for flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for carton – folding, blister pack, bag, sleeve, shrink wrap, and other primary outer types.

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis.

  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.

  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.

  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.

  • The packaging analysis report helps manufacturers, identify the most commonly used packaging materials in the sector.

  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

L'Oréal S.A.
Beiersdorf Ag
Clarins Group
Procter & Gamble
Aldi Suisse
Dm-drogerie markt GmbH + Co. KG

Table of Contents

  • 1. Report Scope

  • 2. Executive Summary

  • 3. Part 1: Market Environment

    • 3.1. Value and Volume Share of Germany in the Global and Western European Markets

    • 3.2. Growth Analysis of Germany Compared to Other Leading Countries in the Western European Market

    • 3.3. PCC and PCE of Germany Compared to the Global and Western European Markets

  • 4. Part 2: Sector Deep Dive

    • 4.1. Germany skincare Sector Snapshot

    • 4.2. Market Size Analysis

    • 4.3. Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

    • 4.4. Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

  • 5. Part 3: Category Deep Dive

    • 5.1. Per Capita Consumption Analysis by Category

    • 5.2. Market Size Analysis – Category: Body Care

    • 5.3. Segment-Level Analysis (in Value Terms) – Body Care

    • 5.4. Segment-Level Analysis (in Volume Terms) – Body Care

    • 5.5. Market Size Analysis – Category: Depilatories

    • 5.6. Segment-Level Analysis (in Value Terms) – Depilatories

    • 5.7. Segment-Level Analysis (in Volume Terms) – Depilatories

    • 5.8. Market Size Analysis – Category: Facial Care

    • 5.9. Segment-Level Analysis (in Value Terms) – Facial Care

    • 5.10. Segment-Level Analysis (in Volume Terms) – Facial Care

    • 5.11. Market Size Analysis – Category: Hand Care

    • 5.12. Segment-Level Analysis (in Value Terms) – Hand Care

    • 5.13. Segment-Level Analysis (in Volume Terms) – Hand Care

    • 5.14. Market Size Analysis – Category: Make-up Remover

    • 5.15. Segment-Level Analysis (in Value Terms) – Make-up Remover

    • 5.16. Segment-Level Analysis (in Volume Terms) – Make-up Remover

  • 6. Part 4: Distribution Analysis

    • 6.1. Channel Share Analysis

  • 7. Part 5: Competitive Environment

    • 7.1. Leading Companies – Value and Volume Shares

    • 7.2. Leading Companies (Mass vs Premium) – Value Shares

    • 7.3. Brand Share Analysis of Top Five Companies

    • 7.4. Brand Share Analysis of Top Five Companies by Category

    • 7.5. Private Label Share Analysis by Category

    • 7.6. Growth of Private Labels Compared to Branded Products

    • 7.7. Degree of Consolidation/Fragmentation by Category

  • 8. Part 6: Packaging Analysis

    • 8.1. Pack Material Growth Analysis

    • 8.2. Pack Type Growth Analysis

    • 8.3. Closure Type Growth Analysis

    • 8.4. Primary Outer Type Growth Analysis

  • 9. Part 7: City Deep Dive

    • 9.1. Market Size Analysis of Top 10 Cities

    • 9.2. Market Size Analysis of Top 10 Cities by Category

    • 9.3. Leading Cities Contribution to Volume Growth

  • 10. Part 8: Consumergraphics

    • 10.1. Demographic Analysis

  • 11. Part 9: Macroeconomic Analysis

    • 11.1. GDP Growth and Inflation

    • 11.2. Population Growth

    • 11.3. Labor Market Trend

    • 11.4. Economic Summary, Labor Market Trends, and Demographic Trends

    • 11.5. Germany Risk Index (GCRI) 2022

    • 11.6. Germany Risk Analysis – Compared to Global and Western European Markets

  • 12. Methodology

  • 13. Definitions

  • 14. Appendix

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