Germany Sports Broadcasting Media (Television and Telecommunications) Market Landscape

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Germany Sports Broadcasting Media Market Report Overview

The total telecom, pay-TV, and SVOD service revenue in Germany was $49 billion in 2023 and the market will grow at a CAGR of more than 2% during 2023-2028. Contributions from mobile data, SVOD, and fixed broadband service segments drive the German total telecom, SVOD, and pay-TV service market.

Germany Sports Broadcasting Media Market Outlook 2023-2028 ($ Billion)

Germany Sports Broadcasting Media Market Outlook 2023-2028 ($ Billion)

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The Germany sports broadcasting media market research report provides in-depth insights into the television and telecom services market concerning sports broadcasting in Germany. The report also analyzes the key players and the competitive landscape of the mobile services and fixed broadband market.

Market Revenue (2023) $49 Billion
CAGR (2023-2028) >2%
Forecast Period 2023-2028
Key Broadcasters ·       ARD

·       RTL

·       ZDF

·       Sport1

Key Sectors ·       TV Services

·       SVOD Services

·       Mobile Services

·       Fixed Broadband Services

Leading Players (Mobile Services) ·       Vodafone

·       Deutsche Telecom

·       O2

·       1&1

·       Freenet

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Germany Sports Broadcasting Media Market Broadcasters

The key broadcasters in Germany’s sports broadcasting media market are ARD, RTL, ZDF, Sport1, and others.

ZDF: It is Germany’s second national public television broadcaster. The company runs as an independent non-profit corporation and is mainly financed by broadcasting fees, with additional support from advertising and sponsorship.

Germany Sports Broadcasters

Germany Sports Broadcasters

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Germany Sports Broadcasting Media Market Segmentation by Sectors

The key sectors in the German sports broadcasting media industry are TV services, mobile services, SVOD services, fixed broadband services, and others.

Mobile Services: 5G was the leading mobile technology in Germany in 2023 with more than 70% share of the total mobile subscriptions. Meanwhile, 5G’s share of subscriptions is expected to grow because of the ongoing investments in 5G network expansion by all major MNOs. For instance, Deutsche Telekom expanded its 5G network coverage to 96% of the country’s population in 2023 and plans to further expand its 5G network coverage to 99% of households by the end of 2025.

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Germany Sports Broadcasting Media Market - Competitive Landscape

A few of the leading players in the German sports broadcasting media market within mobile services are:

  • Vodafone
  • Deutsche Telecom
  • O2
  • 1&1
  • Freenet

Vodafone led the mobile services market in 2023 and will maintain its position over the forecast period. The growth is attributed to its strong focus on expanding and promoting its M2M/IoT range of solutions and the continued rollout of its 5G network. For instance, in January 2024, Vodafone announced plans to deploy 450 base stations by mid-2024 to strengthen its LTE and 5G coverage at 2,500 additional locations in the country.

Germany Sports Broadcasting Media Mobile Market Analysis by Players, 2023 (%)

Germany Sports Broadcasting Media Mobile Market Analysis by Players, 2023 (%)

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Segments Covered in the Report

Germany Sports Broadcasting Media Sectors Outlook (Value, $ Billion, 2023-2028)

  • TV Services
  • Mobile Services
  • SVOD Services
  • Fixed Broadband Services

Scope

  • The Germany Media Landscape Report provides an overview of the sports broadcasting television and telecommunications market in Germany today.
  • It also includes top-level data and detailed forecasts of key indicators up to 2028.
  • The report analyses the television, mobile handset, and residential fixed-line broadband sectors, and review of major sports media rights.

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the German television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the German pay-TV, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
  • With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

1&1
Amazon Prime Video
ARD
DAZN
Deutsche Telekom
Dyn
Netflix
O2
RTL
Seven One Entertainment
Sky
Sport1
Vodafone
Warner Bros Discovery
ZDF

Table of Contents

Population and household context

Television services market

Sports rights market

SVOD services market

Mobile services market: Handsets

Fixed broadband services market: Residential

Total services revenue

Data tables

Frequently asked questions

Germany Sports Broadcasting Media (Television and Telecommunications) Market Landscape standard reports
Currency USD
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Can be used by individual purchaser only

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Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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