Global Executives Survey: Advance Booking Trends and Online Booking Channel Overview

1 Introduction

1.1 Definitions

1.2 Methodology and sample size

1.3 Respondent profile

1.4 Canadean's view

1.4.1 Contribution of advance bookings and booking through online channels towards overall revenues will be significant over the next two years

2 Online booking: Key drivers, revenue share projections and growth outlook

2.1 Frequently used channels by travelers for booking business trips

2.1.1 Business travelers mostly use online travel agents for booking business trips

2.1.2 The majority of executives operating in Europe and the Rest of the World highlighted the use of online travel agents by travelers for booking business trips

2.1.3 Use of online price comparison websites by business travelers is indicated more by small companies as compared to large companies

2.2 Key drivers of online bookings for hotels and airlines

2.2.1 Better offers and discounts along with cost effectiveness is driving online booking for hotels and airlines

2.2.2 Regardless of regional classification, better offers and discounts is the most significant factor boosting online bookings for hotels and airlines

2.2.3 Persuading consumers about product safety is rated more difficult by medium-sized companies than small companies

2.3 Revenue share projections for online bookings during the next two years

2.3.1 On average, online booking is projected to contribute

27.7% of overall revenues during the next two years

2.3.2 48% of executives with business operations in Europe expect online bookings to constitute more than 40% of overall revenues over the next two years

2.3.3 Over one-third of respondents from large companies project online bookings to contribute between 10-29.99% of overall revenues during the next two years

2.4 Online booking outlook for the next two years

2.4.1 In total, 40% of executives expect an increase of more than 20% in online bookings during the next two years

2.4.2 Over one-third of respondents operating in Europe and the Rest of the World foresee an increase of more than 25% in online bookings over the next two years

2.4.3 The highest percentage of industry executives from large companies anticipate an increase of 5-9.99% in online bookings during the next two years

3 Advance booking: Staying duration, destination wise trends and quarterly distribution

3.1 Time period for advance hotel reservations/airline tickets by business travelers

3.1.1 When opting for advance bookings, the majority of business travelers book hotel reservations and airline tickets within 1 month

3.1.2 The majority of executives who operate in Europe state that business travelers book their hotel reservations and airline tickets less than 1 month in advance

3.1.3 75% of respondents from large companies express that business travelers book their hotel reservations and airline tickets less than 1 month in advance

3.2 Quarterly advance bookings trend

3.2.1 The majority of advance bookings happen between January and June

3.2.2 The majority of executives who operate in Europe state that business travelers book their hotel reservations and airline tickets less than 1 month in advance

3.3 Average length of stay for advance bookings

3.3.1 On average, length of stay for advance bookings is

7.2 days

3.3.2 On average, over one-third of respondents who operate in Europe highlight less than 5 days of stay for advance bookings

3.3.3 Regardless of classification on the basis of size of business, executives note that on average, length of stay is less than 5 days for advance bookings

3.3.4 The majority of advance bookings for less than 5 days of stay happens between January to June

3.4 Advance booking trends for domestic and international travelers

3.4.1 Over the next 12 months, more no of advance bookings will be recorded for international travelers

3.4.2 The majority of executives across regions expect more no of advance bookings for international travelers during the next 12 months

3.4.3 Medium-sized companies expect more no of advance bookings for international travelers as compared to small companies

3.4.4 For domestic business travelers, more no of advance bookings will be recorded during April to June over the next 12 months

3.4.5 For the majority of domestic and international business travelers, length of stay for advance booking will be less than 5 days over the next 12 months

4 Advance booking: Demographic Trends

4.1 Country wise advance booking distribution for the last 12 months

4.1.1 Business travelers from the US, the UK and Germany opted more for advance booking during the last 12 months

4.1.2 The majority of respondents operating in Europe and the Rest of the World indicated that business travelers from the UK opted more for advance bookings

4.1.3 Three-quarter of respondents from large companies highlight more no business travelers from the US opting for advance bookings during the last 12 months

4.2 Advance booking distribution by age groups during the last 12 months

4.2.1 55% of business travelers who opted more for advance bookings during the last 12 months were aged between 31-45 years

4.2.2 Over one-third of respondents from small companies state that business travelers aged between 36-45 years opted more for advance bookings

4.2.3 Regardless of age groups, the length of stay during advance bookings for majority of business travelers was less than 5 days over the last 12 months

4.2.4 For over one-third of business travelers aged less than 30 years and between 41-50 years, advance bookings were recorded during April-June over the last year

4.2.5 During the last 12 months, the majority of advance bookings for business travelers aged between 36-40 and 46-50 years happened before 1 month

5 Advance booking: Hotel preferences, favored hotel room categories and revenue share projections

5.1 Hotel categories favored for advance bookings during the last 12 months

5.1.1 Mid-scale hotels were more preferred by business travelers for advance bookings over the last 12 months

5.1.2 The highest percentage of executives operating in North America and Europe state that mid-scale hotels were more favored for advance bookings

5.1.3 Preference for upscale hotels over the last 12 months is indicated more by medium-sized companies as compared to small and large companies

5.1.4 The majority of advance booking by business travelers for budget, mid-scale and luxury hotels during the last 12 months happened between January to June

5.1.5 Irrespective of hotel type which was preferred for advance booking over the last 12 months, in the majority of cases the length of stay was less than 5 days

5.1.6 The majority of business travelers who booked luxury hotels while making advance bookings over the last 12 months, were aged between 36-45 years

5.2 Preferred hotel room categories for advance bookings over the last 12 months

5.2.1 Standard rooms were more preferred by business travelers for advance bookings over the last 12 months

5.2.2 Overall, 63% of executives who operate in Europe stated that standard room was preferred while making advance bookings over the last 12 months

5.2.3 Preference for standard room during the last 12 months is expressed more by medium-sized companies as compared to small and large companies

5.2.4 Overall, 55% of advance booking by business travelers for standard rooms during the last 12 months occurred between January to June

5.2.5 During the last 12 months, over three-quarter of business travelers who opted for standard rooms as advance booking stayed for less 5 days

5.2.6 50% of business travelers who opted for executive suite during advance hotel bookings over the last 12 months were aged more than 50 years

5.3 Revenue share projections for advance bookings during the next two years

5.3.1 On average, advance booking is projected to contribute 21% of overall revenues during the next two years

5.3.2 56% of executives with business operations in Europe expect advance bookings to constitute less than 21% of overall revenues over the next two years

5.3.3 36% of respondents from medium-sized companies project advance bookings to contribute between 11-20% of overall revenues during the next two years

6 Appendix

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Figure 1: Profile of Respondents – 1

Figure 2: Profile of Respondents – 2

Figure 3: Canadean's view

Figure 4: Preferred channels for booking business trips by travelers – Overall

Figure 5: Preferred channels for booking business trips by travelers – By region

Figure 6: Preferred channels for booking business trips by travelers – By size of business

Figure 7: Major growth drivers for online bookings of hotels and airlines – Overall

Figure 8: Major growth drivers for online bookings of hotels and airlines – Top four responses by region

Figure 9: Major growth drivers for online bookings of hotels and airlines – Top four responses by size of business

Figure 10: Expected revenue share of online bookings in terms of overall revenues over the next two years – Overall

Figure 11: Expected revenue share of online bookings in terms of overall revenues over the next two years – By region

Figure 12: Expected revenue share of online bookings in terms of overall revenues over the next two years – By size of business

Figure 13: Online booking projections over the next two years – Overall

Figure 14: Online booking projections over the next two years – By region

Figure 15: Online booking projections over the next two years – By size of business

Figure 16: Advance booking duration for hotel reservations/airline tickets by business travelers – Overall

Figure 17: Advance booking duration for hotel reservations/airline tickets by business travelers – By region

Figure 18: Advance booking duration for hotel reservations/airline tickets by business travelers – By size of business

Figure 19: Quarterly advance booking distribution – Overall and Regional

Figure 20: Quarterly advance booking distribution – By size of business

Figure 21: Time duration of stay for advance bookings – Overall

Figure 22: Time duration of stay for advance bookings – By region

Figure 23: Time duration of stay for advance bookings – By size of business

Figure 24: Quarterly advance booking trends Vs. Length of stay for advance bookings

Figure 25: Destination wise advance booking distribution – Overall

Figure 26: Destination wise advance booking distribution – By region

Figure 27: Destination wise advance booking distribution – By size of business

Figure 28: Quarterly advance booking trends Vs. Destination wise advance booking distribution

Figure 29: Length of stay Vs. Destination wise advance booking distribution

Figure 30: Nation wise advance booking allocation for the last 12 months – Overall

Figure 31: Nation wise advance booking allocation for the last 12 months – Analysis of top five responses by region

Figure 32: Nation wise advance booking allocation for the last 12 months – Analysis of top five responses by size of business

Figure 33: Advance booking trends by business travelers age groups during the last 12 months – Overall and regional

Figure 34: Advance booking trends by business travelers age groups during the last 12 months – By size of business

Figure 35: Length of stay for advance bookings Vs. Advance booking distribution by age groups during the last 12 months

Figure 36: Quarterly advance booking trends Vs. Advance booking distribution by age groups during the last 12 months

Figure 37: Time period for advance hotel reservations/airline tickets by business travelers Vs. Advance booking distribution by age groups during the last 12 months

Figure 38: Preferred hotel categories for advance bookings over the last 12 months – Overall

Figure 39: Preferred hotel categories for advance bookings over the last 12 months – By region

Figure 40: Preferred hotel categories for advance bookings over the last 12 months – By size of business

Figure 41: Quarterly advance booking trends Vs. Preferred hotel categories for advance bookings over the last 12 months

Figure 42: Length of stay for advance bookings Vs. Preferred hotel categories for advance bookings over the last 12 months

Figure 43: Advance booking distribution by age groups during the last 12 months Vs. Preferred hotel categories for advance bookings over the last 12 months

Figure 44: Hotel room categories favored for advance bookings during the last 12 months – Overall

Figure 45: Hotel room categories favored for advance bookings during the last 12 months – By region

Figure 46: Hotel room categories favored for advance bookings during the last 12 months – By size of business

Figure 47: Quarterly advance booking trends Vs. Hotel room categories favored for advance bookings during the last 12 months

Figure 48: Length of stay for advance bookings Vs. Hotel room categories favored for advance bookings during the last 12 months

Figure 49: Advance booking distribution by age groups during the last 12 months Vs. Hotel room categories favored for advance bookings during the last 12 months

Figure 50: Expected revenue share of advance bookings in terms of overall revenues over the next two years – Overall

Figure 51: Expected revenue share of advance bookings in terms of overall revenues over the next two years – By region

Figure 52: Expected revenue share of advance bookings in terms of overall revenues over the next two years – By size of business