Business of the Golf Majors 2025: Property Profile, Sponsorship and Media Landscape

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The “Business of Men’s Golf Majors 2025” report is part of the GlobalData’s ‘Business of’ series of sport competition profiles. The report takes a deep dive into the premier events in golf, known as the majors. The report explores the biggest rights across the four majors, specifically looking at the main media and sponsorship rights attached to the competitions with comparative analysis. The report also looks at market viewership, additional revenue, and offers social media following comparison against other sports leagues and the leading players in the sport.

The Open generates the highest media rights revenue of the four majors, linked to $86.47 million. The PGA Championship boasts the largest sponsorship portfolio, with 22 active deals – three times as many as the US Open and Masters. Prize money across all four competitions continue to increase, with the US Open purse the highest offered.

Scope

The main aims of this report is to highlight commercial landscape across the four golf majors. The report aims to break down the key commercial revenue streams for the competitions. It goes into detail on the key partnerships involved in media and sponsorship rights.

Key Highlights

Overview of the media rights landscape. Global media and sponsor partners explored. Breakdown of the sponsorship deals including annual values. Connected social media followers.

Reasons to Buy

Golf is a popular sport and the four majors are comfortably the most popular annual events on the sporting calendar. Many of the biggest names in sport such as Rory McIlroy and Scottie Scheffler are some of the most popular and highest earning sports stars on the planet.

Table of Contents

1. Overview

2. Media Landscape

3. Tournament Sponsorship Landscape

4. Tournament Sponsorship Comparison

5. Additional Financials

6. Social Media

7. Appendix

Table

2025 Majors calendar

Masters Media Rights

US Open Media Rights

PGA Championship Media Rights

The Open Media Rights

US Open Sponsorship

The Open Sponsorship

PGA Championship sponsorship

The Masters Sponsorship

Ticket Revenue

Prize Money

Business of the Golf Majors 2025: Property Profile, Sponsorship and Media Landscape standard reports
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$1,500

Can be used by individual purchaser only

$3,000

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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