H & M Hennes & Mauritz AB – Digital Transformation Strategies
Powered by ![]()
All the vital news, analysis, and commentary curated by our industry experts.
H&M Digital Transformation Strategies Overview
H&M has been focusing on using big data, artificial intelligence, cloud, electric vehicles, cybersecurity, blockchain, robotics, virtual & augmented reality, ecommerce, internet of things, gaming and future of work to digitally transform its operations. The annual ICT spending of H&M was estimated at $576.7 million for 2024. A major share of this spending is earmarked for acquiring software, network and communications, and ICT services from vendors. H&M a subsidiary of Ramsbury Invest AB, is a retailer of fashion apparel and accessories. The company’s product portfolio includes shorts, cardigans, sweaters, blazer suits, t-shirts, sweatshirts, shirts, sports and swimwear, and lingerie. It also offers cosmetics and accessories such as jewelry, hats and gloves, belts and suspenders, home textiles, homeware, sunglasses, and watches. The company markets its products under the H&M, Afound, COS, Monki, Weekday, Sellpy, Arket, and Other Stories brand names. H&M sells its products through both brick-and-mortar stores and various ecommerce channels. The company is headquartered in Stockholm, Sweden with operations spread across Europe, Africa, the Americas, Asia, and Oceania.
The ‘H & M Hennes & Mauritz AB digital transformation strategies’ report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, technology partnerships, technology introductions, investments, acquisitions, and ICT spending among others.
H&M Digital Transformation Strategies Overview
| Total ICT Spending 2024 | $576.7 million |
| ICT Spend by Function | Data center, Communications, Network, Application, End-User computing, Management, and Service desk |
| ICT Spend by Channel | Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators |
| External ICT Spend by Segment | Software (including cloud SaaS), Hardware (including cloud Iaas), ICT services, Consulting, Network and communications, and Others |
| Technology Theme Focus | Big data, artificial intelligence, cloud, electric vehicles, cybersecurity, blockchain, robotics, virtual & augmented reality, ecommerce, internet of things, gaming and future of work. |
| Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
Buy the Full Report to Get More Insights on the Digital Transformation Strategies of H&M
Digital Transformation Strategies
H&M is investing in AI and ML to forecast demand and predict fashion trends by analyzing multiple data points such as historical sales, seasonal trends, local events, and real-time customer behavior.
Buy the Full Report to Know More About Other Digital Transformation Strategies and Initiatives of H&M
H&M Technology Theme Focus
H&M is utilizing multiple emerging technologies, including artificial intelligence, augmented & virtual reality, big data, ecommerce, cloud, robotics, and IoT, among others to improve operational efficiency, offer better customer service, elevate customer experience, enhance employee productivity, and drive sales.
H&M Technology Focus
Buy the Full Report to Know About Other Technology Themes Under Focus for the Company
H&M Technology Initiatives
H&M has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs over the last few years. For instance, in 2024, the company launched its storefront on Pinduoduo, a major ecommerce platform in China. Further, the fashion retailer started testing its official store on Douyin, a social media platform which operates under the TikTok name outside China.
Buy the Full Report for More Insights on Other Technology Initiatives of H&M
H&M ICT Spend by Function
- Data center
- Communications
- Network
- Applications
- End-user computing
- Management
- ICT Service desk
H&M ICT Spend by Function, 2024 (%)
Buy the Full Report for More Insights on H&M ICT Spending by Function
H&M ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/consulting firms
- Specialist outsourcers
- Systems integrators
H&M ICT Spend by Channel, 2024 (%)
Buy the Full Report for More Insights on H&M’s ICT Spending by Channel
H&M External ICT Spend by Segment
- Software (including Cloud SaaS)
- Hardware (including Cloud IaaS)
- ICT services
- Consulting
- Network and communications
- Others
H&M External ICT Spend by Segment, 2024 (%)
Buy the Full Report for More Insights on H&M’s External ICT Spending by Segment
Scope
This report provides:
- Insight into H&M’s technology activities.
- Overview of technology initiatives covering partnerships, technology introductions, investments, and acquisitions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into H&M’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships, technology introductions, investments, and acquisitions.
AJIO
JD.com
thredUP
Tmall
Myntra
Zalora
Google Cloud
CAKE
Volta Trucks
Roblox
Institute of Digital Fashion
TextileGenesis
GreyOrange
Snap
Avassa
Vestuá
Sellpy
Cult Mia
eComID
A Retro Tale
Laced
Printify
PinMeTo
Budbee
Voyado
and MANTLE.
Table of Contents
Frequently asked questions
-
What was the total ICT spending of H&M in 2024?
The annual ICT spending of H&M was estimated at $576.7 million in 2024.
-
Which function accounted for the highest ICT spending for H&M in 2024?
Network accounted for the highest ICT spending by function for H&M in 2024.
-
Which channel accounted for the highest ICT spending for H&M in 2024?
Internal development and maintenance accounted for the highest ICT spending by channel for H&M in 2024.
-
Which segment accounted for the highest external ICT spending for H&M in 2024?
Software accounted for the highest external ICT spending by segment for H&M in 2024.
-
What are the key technology themes in focus for H&M?
The key technological theme in focus for H&M are big data, artificial intelligence, cloud, electric vehicles, cybersecurity, blockchain, robotics, virtual & augmented reality, ecommerce, internet of things, gaming and future of work.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745



