Health and Beauty Market Size, Trends and Analysis by Regional and Category Performance, Retailer Profiles and Forecast to 2030

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The global health & beauty market grew 5.5% to $2.3tn in 2025, accelerating from 3.7% in 2024, supported by resilient personal care and hygiene demand and sustained self-care spending despite economic uncertainty. The Americas lead the market in 2025, due to stronger demand for premium goods and projected to rise out to 2030 as health consciousness rises. Healthcare products held highest share of the health & beauty sector in 2025, driven by rising demand for supplements and functional health products. In 2025, CVS led the market, thanks to robust growth of its pharmacy and wellness segment along with a front store strategy refresh.

Scope

The Global Sector Series – Health & Beauty 2025-2030 report offers comprehensive insight and analysis of the health & beauty market, the major players, and key trends. It provides detailed analysis of the key trends shaping the market, market sizes and forecasts, and the performance of key retailers.

Key Highlights

Health and beauty demand will support resilient market growth out to 2030

Digital engagement and influencer-led discovery will support online health & beauty growth through 2030

Europe experienced strong growth in 2025, driven by luxury demand and travel retail rebound

Healthcare will outpace cosmetics as consumers shift expenditure away from non-essentials

Reasons to Buy

Gain a comprehensive view of the global health & beauty market and forecasts to 2030

Investigate current and forecast trends in the health & beauty market to identify the opportunities offering the most potential

Understand who the main competitors are in the global health & beauty market and their price positioning

AEON Group
Albertsons Companies
Inc.
Amazon.com
Inc.
Benefit
Chanel S.A.
CK Hutchison Holdings Limited
Clarins
Cosmos Pharmaceutical Corp
CVS Health Corp
Depixym
dm-Drogerie Markt GmbH & Co KG
Epetome
Estée Lauder
Gillette
Glow Recipe
JD.com Inc
Kulfi beauty
Loblaw Companies Ltd
LVMH Moët Hennessy Louis Vuitton SE
Matsumoto Kiyoshi Holdings Co Ltd
Medicube
Medik8
Old Spice
Raia Drogasil SA
Schwarz Beteiligungs GmbH
Sociolla
Target Corporation
The Kroger Company
TSURUHA HOLDINGS INC
Ulta
Salon
Cosmetics & Fragrance Inc
Unilever
Walgreens Boots Alliance
Inc.
Walmart Inc.

Table of Contents

Executive Summary

Key Trends in Global Health & Beauty Market

Drivers and Inhibitors

Key Trends

Strategies for Success

Global Health & Beauty Market Size and Forecasts 2020–2030

Market size and forecasts

Category performance and forecasts

Country performance and forecasts

Global Health & Beauty Market: Regional Performance to 2030

Global Health & Beauty Market: Category Performance to 2030

Competitive Landscape: Market Shares & Retailers Profiles

Top 20 Global Health & Beauty Retailers, 2024 & 2025

Retailers in Focus: Ulta

Retailers in Focus: CVS

Retailers in Focus: AEON Group

Retailers to Watch

Methodology, Definitions & Contacts

Table

Channels Used to Purchase Health & Beauty in Key Markets, 2023

Factors That Most Influence Health & Beauty Purchases in Key Markets

Figures

Global Health & Beauty Market Size (USD tn) 2025e-2030f

Share of Global Health & Beauty Market by Region 2025e and 2030f

Category share of the Global Health & Beauty market 2025e-2030f

Global Health & Beauty Market Value($bn), 2020, 2025e & 2030(f) & CAGR %

Global Health & Beauty Online Market Value($bn), 2020–2030(f) & annual growth %

Channel Shares (%) within the Global Health & Beauty Market, 2020, 2025e, 2030(f)

Share of Global Health & Beauty Market by Region (%) 2020, 2025e, and 2030(f)

Top 10 Global Health & Beauty Markets by Value ($bn) 2025e, 2026(f), 2030(f)

Top 10 Global Health & Beauty Markets by Online Sales ($bn) 2025e, 2026(f), 2030(f)

Top 10 Global Health & Beauty Markets by CAGR (%) 2025(e)-2030(f)

Share of Global Health & Beauty Market by Category (%) 2020, 2025e, and 2030(f)

Top 20 Retailer Groups by Market Share (%), 2024–2025e with Change in Share 2024–2025e (ppts)

Ulta 2020–2025e Global sales ($bn), annual growth (%) and Health & Beauty market share (%)

CVS 2020–2025e Global sales ($bn), annual growth (%) and Health & Beauty market share (%)

AEON group 2020–2025e Global sales ($bn), annual growth (%) and Health & Beauty market share (%)

Health and Beauty Market Size, Trends and Analysis by Regional and Category Performance, Retailer Profiles and Forecast to 2030 standard reports
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