Health and Beauty Market Size, Trends and Analysis by Regional and Category Performance, Retailer Profiles and Forecast to 2030

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Published: July 15, 2026 Report Code: GDRT260006GS-ST

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Analyze the global health & beauty market through 2030 with insights into market growth, regional trends, healthcare and cosmetics demand, digital engagement, leading retailers, and competitive positioning.

Why Does the Health & Beauty Market Matter?

The global health & beauty market reached $2.3 trillion in 2025, with growth accelerating to 5.5% from 3.7% in 2024. Resilient personal care and hygiene demand, alongside sustained self-care spending, continues to support market growth despite economic uncertainty.

This report provides comprehensive insight into market trends, forecasts, regional performance, major players, and retailer strategies through 2030.

You can use this report to:

  • Understand the scale and growth trajectory of the global health & beauty market
  • Identify the trends shaping consumer spending
  • Assess regional opportunities and market performance
  • Understand the growing role of healthcare products
  • Track digital engagement and influencer-led discovery
  • Benchmark leading retailers and their positioning
  • Identify opportunities across the market through 2030

Key Insights in the Health & Beauty Market

The report highlights key trends shaping the global market, including:

  • The global health & beauty market grew 5.5% to $2.3 trillion in 2025
  • Growth accelerated from 3.7% in 2024
  • Resilient personal care and hygiene demand is supporting market growth
  • Self-care spending remains sustained despite economic uncertainty
  • The Americas led the market in 2025, supported by stronger demand for premium goods
  • Rising health consciousness is expected to support growth in the Americas through 2030
  • Healthcare products held the largest share of the sector in 2025
  • Demand for supplements and functional health products is supporting healthcare growth
  • Digital engagement and influencer-led discovery are expected to support online health & beauty growth
  • Europe experienced strong growth in 2025, supported by luxury demand and a rebound in travel retail
  • Healthcare is expected to outpace cosmetics as consumers shift spending away from non-essential products
  • CVS led the market in 2025, supported by growth in its pharmacy and wellness segment and a refreshed front-store strategy

Scope

What Will You Learn from This Health & Beauty Market Analysis Report?

This report provides insight into:

  • Global health & beauty market size and growth

  • Market forecasts through 2030

  • Key consumer and market trends

  • Regional market performance

  • The Americas’ growth opportunity

  • European growth, luxury demand, and travel retail

  • Healthcare and cosmetics performance

  • Demand for supplements and functional health products

  • Digital engagement and influencer-led discovery

  • Leading retailers and their performance

  • Competitive positioning and price strategies

  • Trends shaping future health & beauty expenditure

Who Should Buy This Health & Beauty Market Analysis Report?

This report may be valuable for:

  • Health and beauty retailers

  • Personal care and beauty brands

  • Cosmetics companies

  • Healthcare and wellness companies

  • Supplement and functional health product providers

  • Consumer goods manufacturers

  • Ecommerce and digital commerce businesses

  • Retail strategy and category teams

  • Marketing and consumer insights professionals

  • Competitive intelligence and market intelligence teams

  • Investors and consultants

How Companies Use This Health & Beauty Market Analysis

Companies across health, beauty, wellness, and retail can use the report to:

  • Assess market growth and future opportunities

  • Identify high-potential trends and consumer shifts

  • Evaluate regional market opportunities

  • Understand healthcare versus cosmetics growth

  • Assess digital and influencer-led opportunities

  • Benchmark leading retailers and their strategies

  • Understand competitor positioning and pricing

  • Support product, category, and market expansion strategies

  • Inform retail and ecommerce planning through 2030

Key Highlights

Health and beauty demand will support resilient market growth out to 2030

Digital engagement and influencer-led discovery will support online health & beauty growth through 2030

Europe experienced strong growth in 2025, driven by luxury demand and travel retail rebound

Healthcare will outpace cosmetics as consumers shift expenditure away from non-essentials

Reasons to Buy

Benchmark the Global Health & Beauty Market

This report enables stakeholders to benchmark:

  • Market size and growth

  • Historical and forecast performance

  • Regional market development

  • Healthcare versus cosmetics performance

  • Consumer spending trends

  • Leading retailer performance

  • Competitive positioning and price strategies

  • Digital and online health & beauty opportunities

  • Key trends shaping the market through 2030

Built on GlobalData Consumer & Retail Intelligence

The report combines market sizing and forecasts with analysis of major players, retailer performance, regional trends, and the key forces shaping consumer demand.

This provides a structured view of the health & beauty sector and its evolution through 2030.

Act Now to Identify Opportunities in Health & Beauty

With health & beauty growth supported by resilient demand, rising health consciousness, digital engagement, and changing consumer priorities, understanding where spending is shifting can help businesses identify future opportunities.

Use this report to assess market growth, benchmark competitors, identify high-potential trends and regions, and shape health & beauty strategies through 2030.

AEON Group
Albertsons Companies, Inc.
Amazon.com, Inc.
Benefit
Chanel S.A.
CK Hutchison Holdings Limited
Clarins
Cosmos Pharmaceutical Corp
CVS Health Corp
Depixym
dm-Drogerie Markt GmbH & Co KG
Epetome
Estée Lauder
Gillette
Glow Recipe
JD.com Inc
Kulfi beauty
Loblaw Companies Ltd
LVMH Moët Hennessy Louis Vuitton SE
Matsumoto Kiyoshi Holdings Co Ltd
Medicube
Medik8
Old Spice
Raia Drogasil SA
Schwarz Beteiligungs GmbH
Sociolla
Target Corporation
The Kroger Company
TSURUHA HOLDINGS INC
Ulta, Salon, Cosmetics & Fragrance Inc
Unilever
Walgreens Boots Alliance, Inc.
Walmart Inc.

Table of Contents

Executive Summary

Key Trends in Global Health & Beauty Market

Drivers and Inhibitors

Key Trends

Strategies for Success

Global Health & Beauty Market Size and Forecasts 2020–2030

Market size and forecasts

Category performance and forecasts

Country performance and forecasts

Global Health & Beauty Market: Regional Performance to 2030

Global Health & Beauty Market: Category Performance to 2030

Competitive Landscape: Market Shares & Retailers Profiles

Top 20 Global Health & Beauty Retailers, 2024 & 2025

Retailers in Focus: Ulta

Retailers in Focus: CVS

Retailers in Focus: AEON Group

Retailers to Watch

Methodology, Definitions & Contacts

Table

Channels Used to Purchase Health & Beauty in Key Markets, 2023

Factors That Most Influence Health & Beauty Purchases in Key Markets

Figures

Global Health & Beauty Market Size (USD tn) 2025e-2030f

Share of Global Health & Beauty Market by Region 2025e and 2030f

Category share of the Global Health & Beauty market 2025e-2030f

Global Health & Beauty Market Value($bn), 2020, 2025e & 2030(f) & CAGR %

Global Health & Beauty Online Market Value($bn), 2020–2030(f) & annual growth %

Channel Shares (%) within the Global Health & Beauty Market, 2020, 2025e, 2030(f)

Share of Global Health & Beauty Market by Region (%) 2020, 2025e, and 2030(f)

Top 10 Global Health & Beauty Markets by Value ($bn) 2025e, 2026(f), 2030(f)

Top 10 Global Health & Beauty Markets by Online Sales ($bn) 2025e, 2026(f), 2030(f)

Top 10 Global Health & Beauty Markets by CAGR (%) 2025(e)-2030(f)

Share of Global Health & Beauty Market by Category (%) 2020, 2025e, and 2030(f)

Top 20 Retailer Groups by Market Share (%), 2024–2025e with Change in Share 2024–2025e (ppts)

Ulta 2020–2025e Global sales ($bn), annual growth (%) and Health & Beauty market share (%)

CVS 2020–2025e Global sales ($bn), annual growth (%) and Health & Beauty market share (%)

AEON group 2020–2025e Global sales ($bn), annual growth (%) and Health & Beauty market share (%)

Health and Beauty Market Size, Trends and Analysis by Regional and Category Performance, Retailer Profiles and Forecast to 2030 standard reports
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