Digital Marketing Trends in Human Immunodeficiency Virus (HIV)
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Digital Marketing Trends in HIV Report Overview.
Gilead’s Biktarvy.com achieved the highest traffic across branded HIV patient sites in the US from April 2021 to March 2022, followed by ViiV’s Dovato.com and Gilead’s Descovy.com. The highest proportion of traffic to these sites originated from direct sources, followed by referrals. Websites for several brands, including Descovy, Cabenuva, Truvada, and Pifeltro, had similar levels of high direct traffic, while Janssen’s Symtuza.com had the lowest.
What are the major US patient branded websites of HIV?
The major US branded patient websites of HIV are Gilead’s Biktarvy.com, ViiV’s Dovato.com, Gilead’s Descovy.com, ViiV’s Cabenuva.com, Janssen’s Symtuza.com, Gilead’s Truvada.com, and MSD’s Pifeltro.com. Gilead achieved the highest total traffic across HIV patient sites in the US for its Biktarvy.com, followed by ViiV’s Dovato.com and Gilead’s Descovy.com.  Gilead’s Descovy.com achieved the highest average visit duration and Janssen’s Symtuza.com had the highest pages per visit.
Digital Marketing Trends in HIV, by US branded patient websites
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What are the major US branded HIV HCP websites?
The major US branded HIV HCP websites are Gilead’s Descovyhcp.com, Gilead’s Biktarvyhcp.com, ViiV’s Dovatohcp.com, Janssen’s Symtuzahcp.com, ViiV’s Rukobiahcp.com, and ViiV’s Cabenuvahcp.com. Gilead’s Descovyhcp.com had the highest number of total visitors among the top HIV websites for HCPs in the US, followed by Gilead’s Biktarvyhcp.com and ViiV’s Dovatohcp.com. Descovyhcp.com also had the highest proportion of total traffic share among top HCP branded websites, followed by Biktarvyhcp.com and Dovatohcp.com. ViiV’s Rukobiahcp.com had the longest average website visit duration, the highest number of pages per visit, and the lowest bounce rate.
Digital Marketing Trends in HIV, by US branded HCP websites
For more US branded HCP websites insights, download a free report sample
What are the major EUCAN patient and HCP websites for HIV?
The major EUCAN patient and HCP websites of HIV are Gilead’s Biktarvy.ca, Gilead’s Descovy.ca, Viivexchange.com, Gilead’s Mymaxsupports.ca, and ViiV’s Dovato.ca. Most branded websites in EUCAN are in Canada and are patient directed, with few generating notable traffic. Gilead’s Bitarvy.ca and Descovy.ca achieved the highest traffic between April 2021 and March 2022. Most traffic to top branded websites was from direct sources.
Digital Marketing Trends in HIV, by EUCAN patient and HCP websites
For more EUCAN patient and HCP website insights, download a free report sample
Market Report Scope
Major US patient branded websites | Gilead’s Biktarvy.com, ViiV’s Dovato.com, Gilead’s Descovy.com, ViiV’s Cabenuva.com, Janssen’s Symtuza.com, Gilead’s Truvada.com, and MSD’s Pifeltro.com |
Major US branded HIV HCP websites | Gilead’s Descovyhcp.com, Gilead’s Biktarvyhcp.com, ViiV’s Dovatohcp.com, Janssen’s Symtuzahcp.com, ViiV’s Rukobiahcp.com, and ViiV’s Cabenuvahcp.com |
Major EUCAN patient and HCP websites | Gilead’s Biktarvy.ca, Gilead’s Descovy.ca, Viivexchange.com, Gilead’s Mymaxsupports.ca, and ViiV’s Dovato.ca |
 Scope
- This report assesses key digital marketing metrics of pharma assets in human immunodeficiency virus (HIV), including branded websites for patients and healthcare professionals (HCPs), mobile apps, and social media accounts.
- Metrics include website traffic volume, engagement, and source, digital display advertising (DDA), paid search engine optimization (SEO), mobile app downloads, and social media post interaction.
- Countries include the US, 4EU (Italy, France, Germany, and Spain), the UK, and Canada (EUCAN).
Reasons to Buy
- Understand the digital marketing competitive landscape in HIV, with a view of leading patient and HCP branded assets across different regions.
- See what tactics pharma companies are using to drive traffic to their HIV branded assets for patient and HCPs, such as DDA and paid SEO.
- Understand what sources of website traffic are generating the most visits to these assets, such as paid SEO, social media, or organic searches.
- Compare top branded assets for patients by how they address and support different patient needs.
- See what pharma social media accounts in HIV are the most active and achieving the most engagement.
- See leading mobile app offerings in HIV from pharma across different regions.
ViiV
Merck & Co
Janssen
Table of Contents
Frequently asked questions
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What are the major US patient branded websites of HIV?
The major US branded patient websites of HIV are Gilead’s Biktarvy.com, ViiV’s Dovato.com, Gilead’s Descovy.com, ViiV’s Cabenuva.com, Janssen’s Symtuza.com, Gilead’s Truvada.com, and MSD’s Pifeltro.com.
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What are the major US branded HIV HCP websites?
The major US branded HIV HCP websites are Gilead’s Descovyhcp.com, Gilead’s Biktarvyhcp.com, ViiV’s Dovatohcp.com, Janssen’s Symtuzahcp.com, ViiV’s Rukobiahcp.com, and ViiV’s Cabenuvahcp.com.
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What are the major EUCAN patient and HCP websites of HIV?
The major EUCAN patient and HCP websites of HIV are Gilead’s Biktarvy.ca, Gilead’s Descovy.ca, Viivexchange.com, Gilead’s Mymaxsupports.ca, and ViiV’s Dovato.ca.
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