IKEA, Sweden (Home) Shoppers Profile, Market Share and Competitive Positioning
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Profile of retailer’s shopper base, key performance indicators, sales and market shares
The Swedish retailer positions its pricing for the mass market, allowing it to find a greater diversity in its customer base. IKEA runs as a franchisee business, with multiple companies operating under it, giving franchisees the freedom of adopting an operational model that provides best results. By a substantial margin, IKEA is the largest Swedish retailer in terms of its sales and market share.
Scope
– IKEA’s online proposition coupled with its services allows it to maximize its customer engagement
– Store closures and rising raw material costs amid the pandemic led IKEA to lose market share
– IKEA’s influence will allow it to keep a stronghold on the home improvements market in Sweden
Reasons to Buy
– Gain comprehensive knowledge on IKEA's business and develop a competitive advantage
– Investigate current trends in the Sweden Home market to identify the best opportunities to exploit
– Analysis of key players in the Home market segment in Sweden
Rusta
Biltema
Mio
Jysk Nordic
Bauhaus
Jula
Byggmax
Hornbach
Granngården
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Frequently asked questions
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