Impact of Political Uncertainty on Consumer Anxiety – Trend Pulse, Consumer Insight and Brand Implications
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"Impact of Political Uncertainty on Consumer Anxiety – Trend Pulse, Consumer Insight and Brand Implications" explores how elevated levels of social, political, or economic uncertainty influence purchase choices.
Consumers experience stress and anxiety as a result of uncertainty in the world, whether economically, environmentally, or politically, which impacts consumer behavior.
Scope
– Consumers may seek to alleviate their anxiety with measure, ranging from the seemingly irrational to the deliberate and measured.
– An unpredictable political and economic landscape can fuel consumer anxiety, which in turn inhibits willingness to spend.
– Political uncertainty adds another dimension to brands' marketing and innovation strategies—but it is up to brands whether this is addressed or ignored.
Reasons to Buy
– Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Uniqlo
Marmite
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