India Haircare Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026
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India Haircare Market Report Overview
The India haircare market size was INR350.2 billion ($4,737.6 million) in 2021 and is forecasted to record a CAGR of over 6% during 2021-2026.
India Haircare Market Outlook, 2021-2026 (INR Billion)
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The India haircare market research report will help to identify high-potential categories and explore further market opportunities based on detailed value and volume analysis.
| Market Size (2021) | INR350.2 billion ($4,737.6 million) |
| CAGR (2021-2026) | >6% |
| Historic Period | 2016-2020 |
| Forecast Period | 2021-2026 |
| Key Cities | Mumbai, Kolkata, Delhi, Bangalore, Chennai, and Pune |
| Key Categories | Conditioner, Shampoo, Hair colorants, Hair loss treatments, Salon hair care, and Styling agents |
| Key Distribution Channels | Convenience Stores, Parapharmacies/Drugstores, Hypermarkets & Supermarkets, Chemists/Pharmacies, Health & Beauty Stores, direct sellers, and Others |
| Key Packaging Material | Rigid Plastics, Flexible Packaging, Glass, and Rigid Material |
| Leading Companies | Marico Limited, Procter & Gamble, Dabur India Ltd., L’Oreal S.A, and Unilever |
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India Haircare Market Segmentation by Category
The key categories in the India haircare market are conditioners, shampoo, hair colorants, hair loss treatments, salon hair care, and styling agents. In 2021, conditioners accounted for the largest value share. The shampoo category is forecast to register the fastest value growth during 2021–2026.
India Haircare Market Analysis by Categories, 2021 (%)
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India Haircare Market Segmentation by Distribution Channel
The key distribution channels in the India haircare market are convenience stores, parapharmacies/drugstores, hypermarkets & supermarkets, chemists/pharmacies, health & beauty stores, direct sellers, and others. Convenience stores was the leading distribution channel in the India haircare sector in 2021, followed by department stores and hypermarkets & supermarkets.
India Haircare Market Analysis by Distribution Channel, 2021 (%)
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India Haircare Market Segmentation by Cities
The key cities in the India haircare market are Mumbai, Kolkata, Delhi, Bangalore, Chennai, and Pune among others. Mumbai emerged as the largest haircare market in India in 2021.
India Haircare Market Analysis by Cities, 2021 (%)
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India Haircare Market Segmentation by Pack Material
The key pack materials in the India haircare market are rigid plastics, flexible packaging, glass, and rigid material. Flexible packaging was the leading pack material in the India haircare sector in 2021.
India Haircare Market Analysis by Pack Material, 2021 (%)
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India Haircare Market – Competitive Landscape
A few of the key haircare companies in India are:
- Marico Limited
- Procter & Gamble
- Dabur India Ltd.
- L’Oreal S.A
- Unilever
Marico Limited held the highest value share in the Indian haircare sector in 2021.
India Haircare Market Analysis by Companies, 2021 (%)
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Segments Covered in the Report
India Haircare Market Outlook by Category (Value INR Billion, 2021-2026)
- Conditioner
- Hair colorants
- Hair loss treatments
- Salon hair care
- Shampoo
- Styling agents
India Haircare Market Outlook by Distribution Channel (Value INR Billion, 2021-2026)
- Parapharmacies/drugstores
- Convenience stores
- Chemists/pharmacies
- E-retailers
- Health & beauty stores
- Direct sellers
- Others
India Haircare Market Outlook by Packaging Material (Value INR Billion, 2021-2026)
- Rigid Plastics
- Flexible packaging
- Glass
- Rigid Material
Scope
- Sector data: Overall sector value and volume data with growth analysis for 2016-2026
- Category coverage: Value and growth analysis for conditioners, hair colorants, hair loss treatments, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
- Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, direct sellers, other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of the number of units sold. Pack material data for flexible packaging, glass, paper & board, rigid plastics, and rigid metal; pack type for tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand-up pouch, and other pack types, closure type for flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for carton – folding, blister pack, sleeve, and shrink wrap.
Key Highlights
- Per capita consumption of haircare was higher in India than at the regional but lower than at the global level in 2021.
- The per capita consumption of shampoo was higher than other haircare categories in 2021
- Convenience stores was the leading distribution channel in the Indian haircare sector
- Conditioner recorded the highest volume sales across leading cities in India
- “Kids & babies” represent the largest subset of the haircare sector in India
Reasons to Buy
- Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.
Unilever
L'Oreal S.A.
Dabur India Ltd
Procter & Gamble
Godrej Group
Emami Limited
Bajaj Corp Ltd.
G. K. Burman Herbal India Private Limited
CavinKare Pvt Ltd
Table of Contents
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Frequently asked questions
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What was the India haircare market size in 2021?
The haircare market size in India was valued at INR350.2 billion ($4,737.6 million) in 2021.
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What is the India haircare market growth rate during 2021-2026?
The haircare market in India will grow at a CAGR of over 6% during 2021-2026.
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Which are the key cities in the India haircare market?
The key cities in the India haircare market are Mumbai, Kolkata, Delhi, Bangalore, Chennai, and Pune.
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What are the key categories in the India haircare market?
The key categories in the India haircare market are conditioners, shampoo, hair colorants, hair loss treatments, salon hair care, and styling agents.
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What are the key channels in the India haircare market?
The key distribution channels in the India haircare market are convenience stores, parapharmacies/drugstores, hypermarkets & supermarkets, chemists/pharmacies, health & beauty stores, direct sellers, and others.
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What are the key pack materials in the India haircare market?
The key pack materials in the India haircare market are rigid plastics, flexible packaging, glass, and rigid material.
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Which are the leading companies in the India haircare market?
Some of the key haircare companies in India are Marico Limited, Procter & Gamble, Dabur India Ltd., L’Oreal S.A, and Unilever.
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