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Thematic Analysis
NewGlobalData’s AI Governance Framework – Thematic Intelligence
GlobalData’s AI governance framework, shown below, helps senior executives identify all potential risks posed by AI systems and provides a checklist of questions to ask tech vendors during the procurement process to ensure they implement AI responsibly.
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Company Insights
NewDecoding Microsoft’s YouTube Advertising Strategy in Q1 2024
The report on Microsoft's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Microsoft Copilot and its integration with post meeting recaps and PowerPoint presentations, followed by collaboration between Microsoft Azure Quantum and PNNL. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as AI Integration, Time Management, Personalization and Collaboration. Moreover, the report examines the overarching themes of Innovation, Efficiency, Sustainability and Empowerment infused...
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Company Insights
NewDecoding Oreo’s YouTube Advertising Strategy in Q1 2024
The report on Oreo's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Oreo Pacman, Oreo Pokemon, and Oreo Enrobed White. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Twist on it, Visual Appeal and Sensory Experience. Moreover, the report examines the overarching themes of Playful Tone, Humor and Engaging Characters infused into these campaigns. By synthesizing these insights, the report aims to...
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Company Insights
NewDecoding Procter & Gamble’s YouTube Advertisement Strategy in Q1 2024
The report on Procter & Gamble's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Fairy Maxx and Puffs Plus. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Convenience, Efforless Cleaning, Comfort and Relief benefits. Moreover, the report examines the overarching themes of comfort, quality and sustainability infused into these campaigns. By synthesizing these insights, the report aims to provide a nuanced understanding...
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Company Insights
NewDecoding American Express’s YouTube Advertising Strategy in Q1 2024
The report on American Express's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Amex Platinum Card and Amex Delta SkyMiles Platinum Card. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Exclusive Dining Experiences, Luxurious Travel Experiences and Complimentary Breakfast Benefits. Moreover, the report examines the overarching themes of Luxury, Convenience and Adventure infused into these campaigns. By synthesizing these insights, the report...
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Thematic Analysis
NewBlockchain in Agriculture – Thematic Intelligence
Blockchain is an electronic ledger of transactions, secured by a blend of consensus mechanisms and cryptographic signatures. Data recorded in the blockchain is unchangeable, making it secure and trusted. The global blockchain market will grow from $12 billion in 2023 to $291 billion in 2030, expanding at a compound annual growth rate (CAGR) of 55%, says GlobalData. Blockchain has the potential to bring about efficiency gains in all segments of the agricultural value chain, by reducing information asymmetry and making...
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Sector Analysis
NewPopular Web Conferencing Platforms Discussed on Reddit, Q1 2024
This comprehensive report thoroughly explores the leading Web Conferencing platforms discussed on Reddit from Jan 1, 2024 to Mar 31, 2024. It provides an intricate analysis of Web Conferencing Platforms, unveiling prevalent themes, trends, and noteworthy instances discussed by Reddit users. Additionally, the report delves into sentiment analysis, examining the overall emotional tone surrounding discussions about these Web Conferencing platforms on Reddit. This comprehensive report provides an in-depth analysis of the top web conferencing platforms that garnered significant attention on...
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Thematic Analysis
NewCybersecurity in Agriculture – Thematic Intelligence
Cybersecurity is the practice of defending computers, servers, mobile devices, electronic systems, networks, and data from malicious attacks. According to GlobalData forecasts, the cybersecurity industry will be worth $290 billion by 2027, growing at a compound annual growth rate (CAGR) of 13% between 2022 and 2027.
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Thematic Analysis
NewBlockchain in Travel and Tourism – Thematic Intelligence
This thematic research report takes an in-depth look at the theme of blockchain and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of blockchain. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on...
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Sector Analysis
NewData Centers 2.0 – Transforming Tomorrow’s Compute
As the digital landscape evolves, the role and design of data centers are undergoing a profound transformation. "Data Centers 2.0: Transforming Tomorrow's Compute" illuminates the cutting-edge technologies and innovations redefining this space. Central to this transformation is the integration of advanced network services virtualization, grid computing, and hybrid cloud management, alongside pioneering cooling systems and power management solutions. These advancements not only enhance the efficiency and scalability of data centers but also address the increasing environmental concerns associated with their...