The number of retail investors grew substantially over the course of the pandemic, with the number of emerging affluent investors rising to 18.2% in 2021 alone. Meanwhile, mass affluent investors increased by more than 8% year on year. The larger investor pool has spurred a renewed interest in serving the investment needs of consumers with modest portfolios. Several fintechs and established wealth managers have rolled out new products, service models, and technology to economically address the investment needs of this growing investor class.

The Innovation in Retail Wealth Management report provides a roundup of innovations within the global retail wealth management market, including subscription models, personalization, and offshore investments.

Key Highlights

  • 2022 global GDP growth has been revised from 4.4% to 3.5%. Revisions of a similar magnitude preceded the 2008 and 2020 recessions.
  • The subscription model truly arrived in wealth when Charles Schwab adopted it for Intelligent Portfolios Premium – the company’s hybrid robo-advice offering.
  • The beginnings of widespread customization of client portfolios were mainstreamed by the deployment of services from major online brokers such as TD Ameritrade.
  • Many digital investment services targeting new or low-value retail investors use the subscription model to monetize small-scale investment accounts.
  • More automated portfolio construction with new technologies such as direct indexing and fractional share ownership will bring hyper-customized portfolios to clients with ever-smaller portfolios.
  • Even retail investors have become increasingly interested in ESG. Wealth managers will need to react with suitable tools and products, which will also help them reach out to the growing number of Generation Z investors.
  • Recent innovations with regards to subscription-style business models for wealth management have focused on higher-value clients such as mass affluent and HNW individuals not eligible for private banking.

For more insights on the retail wealth management market, download a free report sample

Who are the key players in the retail wealth management market?

The key players in the retail wealth management market are Birchal, Raiz, Saxo Markets, Charles Schwab, Citibank, Masterworks, Moomoo, Purpose ESG, Standard Chartered, and TD Ameritrade.

To know more about the key players in the retail wealth management market, download a free report sample

Market Report Scope

Key players Birchal, Raiz, Saxo Markets, Charles Schwab, Citibank, Masterworks, Moomoo, Purpose ESG, Standard Chartered, TD Ameritrade

Reasons to Buy

  • Understand the key technology, business models, and channel trends being used to reach out to retail investors.
  • Access the latest consumer survey data on evolving channel behavior, provider preferences, and product holdings.
  • Access firm-level/case study insights on leading players within retail wealth management.

Key Players

  • Birchal


    Saxo Markets

    Charles Schwab




    Purpose ESG

    Standard Chartered

    TD Ameritrade

Table of Contents

Table of Contents

Market Overview

Subscription Models

ESG Investing


Retail Alternatives

Offshore Investments


Frequently Asked Questions


Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about multi-purchase discounts
Tel +44 (0) 20 7947 2960

GDPR + CCPA Compliant

Personal and transaction information are kept safe from unauthorised use.

Recently Viewed Reports

Looking to stay on top of industry & market trends?

Sign up to receive regular alerts for our latest analysis and reports. No matter your industry focus, you can keep your finger on the pulse with our timely updates.

Wealth Management
Offshore Wealth Management – Market Trends and Competitive Dynamics 2021
$5250 | August 4, 2022
Wealth Management
Innovation in Retail Wealth Management
$1295 | June 15, 2022