Internet of Things (IoT) in Sport – Thematic Intelligence

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Internet of Things (IoT) in Sport Thematic Report Overview

IoT has been emerging as an integral strategy in sports to enhance fan engagement.  Sports enthusiasts are increasingly tuning in to digital platforms, like streaming apps, to watch their favorite sports. In turn, this trend provides sporting organizations a chance to develop a closer relationship with fans. Leading clubs are developing apps that make fans feel more connected to the club than ever before. Clubs that can demonstrate high levels of fan engagement become more appealing to sponsors, as this means more opportunities to showcase their brands. Sports teams have been using devices such as heart rate monitors for decades to track on-field performance. IoT fitness trackers in Fitbits and Apple Watches are also used by athletes to self-monitor vitals and key performance metrics to help them take control of their fitness.

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This report provides an overview of the Internet of Things theme and looks at its impact on the sports sector. The value chain for IoT is divided into five layers: physical, connectivity, data, apps, and services. The report includes a comprehensive data analysis, including market size and growth forecasts for IoT. It also includes selected case studies highlighting who is innovating in sports, using IoT.

Market Size (2027) $1.2 trillion
Key IoT Value Chain Components ·        Physical Layer

·        Connectivity Layer

·        Data Layer

·        App Layer

·        Services Layer

Leading IoT Adopters in Sport ·        Formula One (F1)

·        Major League Baseball (MLB)

·        National Football League (NFL)

·        National Basketball Association (NBA)

·        International Olympic Committee

Specialist IoT Adopters in Sport ·        Catapult Sports

·        Fanplay IoT

·        ShotTracker

·        StatSport

·        Zebra Technologies

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IoT in the Sport Sector - Industry Analysis

The enterprise IoT revenue is expected to reach $1.2 trillion by 2027 growing at a CAGR of more than 15% between 2022 and 2027. The IoT software segment is predicted to have the strongest growth between 2022 and 2027.

The report also covers –

  • Signals
    • Mergers and acquisitions
    • Patent trends
    • Company filing trends

IoT in the Sport Industry Analysis

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IoT Value Chain Analysis

The key components in the IoT value chain analysis are the physical layer, the connectivity layer, the data layer, the app layer, and the services layer. These layers are logically discrete, although large-scale IoT use cases will likely blur these logical boundaries. For example, while there will continue to be an identifiable data layer towards the top of the stack, a growing proportion of the data processing occurs within and at the edge of the network.

Physical Layer: Today, most connected devices—such as smartphones, tablets, and laptops—have a physical dimension controlled by humans. In the IoT, most connected things will be run by other connected things. For manufacturers of washing machines, door locks, light bulbs, aircraft engines, or cars, the key question is not whether their things should be connected to the internet—that is a given. Instead, the challenge is whether they can retain the bulk of the added value during the transition to IoT and how they can use the data collected by various embedded chips, sensors, antennae, and beacons. Some industry profits will likely be siphoned out by technology companies that increasingly provide IoT solutions as a service.

IoT Value Chain Analysis

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IoT in the Sport Sector – Competitive Landscape

The key companies making their market in the IoT in the Sport sector are –

Leading IoT Adopters in Sport: Formula One (F1), Major League Baseball (MLB), National Football League (NFL), National Basketball Association (NBA), and International Olympic Committee are some of the leading IoT adopters in the sports sector.

Specialist IoT Vendors in Sport: Catapult Sports, Fanplay IoT, ShotTracker, StatSport, and Zebra Technologies are some of the leading specialist IoT adopters in the Sport sector.

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Sporting Sponsor Brands Sector Scorecard

The sporting sponsor brands sector scorecard comprises the thematic screen, valuation screen, and risk screen. The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.

Sporting Sponsor Brands Sector Scorecard

Sporting Sponsor Brands Sector Scorecard

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This report provides an overview of the internet of things theme and looks at its impact on the sports sector.

The value chain for IoT is divided into five layers: physical, connectivity, data, apps, and services.

The report includes a comprehensive data analysis, including market size and growth forecasts for IoT.

It also includes selected case studies highlighting who is innovating in sport, using IoT.

Key Highlights

The global IoT market will grow to $1.2 trillion by 2027

IoT use cases in the sports industry include wearable technologies by athletes and the integration of IoT in digital apps to further fan engagement.

Reasons to Buy

  • This report will help readers understand the business benefits that could be derived from IoT technologies. In addition, the report identifies the technology vendors that are leading across the IoT market.
  • The report uncovers the sports federations that are excelling in the IoT theme within GlobalData’s thematic scorecard.

Formula One
National Football League
Major League Baseball
BT Sport
National Basketball Association
International Automobile Federation
International Olympic Committee
Catapult Sports
Zebra Technologies
Fanplay IoT
MoovLab. KAGR

Table of Contents

  • 1 Executive Summary
  • 2 Players
  • 3 Sport Challenges
  • 4 The Impact of IoT on Sport
  • 5 Case Studies
  • 6 Market Size and Growth Forecasts
  • 7 Signals

    • 7.1 Mergers and acquisitions
    • 7.2 Patent trends
    • 7.3 Company filing trends

  • 8 IoT Value Chain

    • 8.1 Physical layer
    • 8.2 Connectivity layer
    • 8.3 Data layer
    • 8.4 App layer
    • 8.5 Services layer

  • 9 Companies

    • 9.1 Leading IoT adopters in sport
    • 9.2 Specialist IoT vendors in sport

  • 10 Sector Scorecard

    • 10.1 Sporting federations sector scorecard
    • 10.2 Sporting sponsor brands sector scorecard

  • 11 Glossary
  • 12 Further Reading
  • 13 Our Thematic Research Methodology
  • 14 About GlobalData
  • 15 Contact Us

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