Italy Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
a) Italy’s economy expanded by 0.9% in 2023, owing to an upsurge in recovery and resilience facility capital spending. According to the Italian National Institute of Statistics (ISTAT), consumer prices increased by an average of 5.7% in 2023, remaining high despite registering a decline from 8.1% in 2022.
b) A high inflation rate and slow economic growth created a challenging environment for Italy’s beer & cider market. In 2023, volume sales fell 3.5% annually.
Key Highlights
The beer and cider sector experienced a modest increase in volume sales, primarily fueled by a rise in tourism and promotional activities during the latter half of the year. However, the sector encountered considerable challenges stemming from fluctuations in consumer confidence and a sluggish economic outlook for 2024. The increasing emphasis on health and wellness is influencing consumer purchasing decisions, with many opting for zero-alcohol and low-alcohol alternatives. The discount price segment demonstrated the most rapid growth in both volume and value in 2024, particularly in the context of high inflation. While established brands maintained a significant share of the market, heightened price sensitivity prompted many consumers to gravitate towards private label products. Retail channels captured the largest market share in 2024, with the e-commerce sub-channel experiencing the fastest growth, driven by convenience and a broad product availability. Glass bottles continued to lead the Italian beer and cider market in 2024, owing to their content visibility, effective barrier protection, and well-established collection and recycling systems.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Italian beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Peroni
Birra Castello
A-B InBev Italia
Carlsberg Italia
Forst
Bavaria Italia
Paulaner Italia
Ceres Spa
Menabrea
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