Italy Beer and Cider Market Overview by Category, Segment and Price Dynamics, Company, Brand, Distribution and Packaging Insights and Case Studies

Pages: 92 Published: December 26, 2022 Report Code: GDBCMIIT22

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance


– The repeated enforcement of lockdown restrictions during H1 2021 hindered economic activity and led to an increase in unemployment. This, alongside the rise in inflation and the decline in social occasions, prevented the beer & cider market from making a full recovery during the year.

– Beer & cider consumption was boosted by the easing of COVID-19 restrictions in time for the peak tourist season.

Reasons to Buy

– Gain an in-depth understanding of the dynamics and structure of the Italian beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning. Evaluate the current emerging trends and future growth opportunities in the Italian beer and cider market to support your brand development and marketing initiatives.

– Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.

– Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.

– Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Key Players

Heineken Italia SpA
Peroni Italia
A-BInBev Italia S.p.A.
Birra Castello SpA
Carlsberg Italia

Table of Contents

Table of Contents


Executive Summary

COVID-19 Beer & Cider Recovery

COVID-19 Country Overview

Industry Snapshot

Enablers and Inhibitors of Beer & Cider Growth

Category and Segment Insight

Beer & Cider Winners and Losers

Brand and Private Label Dynamics

Flavor Dynamics

Price Segment Dynamics

Category Insights

Special Focus Segment Insights

Company & Brand Insight

Top Beer & Cider Brand Dynamics

Leading Company Profiles

Brand Spotlight Case Studies – How to Win

M&A Activity

Job Analytics – Themes Evolution & Total Jobs

Global Patent Filings

Channel Insight

Channel Dynamics

Beer & Cider Channel Share Dynamics

Beer & Cider Sub-Channel Evolution

Category Price Point Analysis

Packaging Insight

Packaging Influences

Packaging Snapshot

Packaging Material Snapshot

Packaging Type Snapshot

Packaging Innovations

Consumer Insight

Key Consumer Trends

Trend Analysis

Strategic Issues Map

Actionable Insights



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