Italy Beverages Consumption Trends and Forecasts Tracker, Q1 2022 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)

Pages: 59 Published: May 31, 2022 Report Code: GDQFITQ122

The Italy beverages market size was 6.44 billion liters (BL) in Q4 2021. The Italy Beverages Market research report, covering soft drinks, dairy drinks, hot drinks, and alcoholic drinks is an essential tool for keeping up to date with the latest industry performance and developments on a quarterly basis.

Key Italy Beverages Market Segments

The key segments in Italy beverages market are soft drinks, hot drinks, alcoholic drinks, and dairy and soy drinks and milk alternatives. Soft drinks can be further segmented into packaged water, enhanced water, flavored water, carbonates, juice, nectars, still drinks, squash/syrups, iced/RTD tea drinks, iced/RTD coffee drinks, sports drinks, energy drinks, and bulk/HOD water. In Q4 2021, within the segment, packaged water had the highest volume. Hot drinks can be further segmented into hot tea, hot coffee, and other hot drinks. In Q4 2021, within the segment, hot coffee had the highest volume.

Alcoholic drinks can be further segmented into beer, cider, flavored alcoholic beverages, fortified wine, brandy, gin and genever, liqueurs, rum, sorghum beer, sparkling wine, specialty spirits, still wine, tequila and mezcal, vodka, and whisky. In Q4 2021, within the segment, wine had the highest volume. Dairy and soy drinks and milk alternatives can be further segmented into condensed milk, drinking yogurt, evaporated milk, fermented milk, flavored milk, grain, nut, rice and seed milk alternative drinks, soymilk, and white milk. In Q4 2021, within the segment, white milk had the highest volume.

Italy beverages market, by segments

Italy beverages market, by segments

For more segment insights, download a free report sample

Market report overview

Time period Q1-2022
Consumption volume (Q4-2021) 6.44 BL
Key segments Soft Drinks, Hot Drinks, Dairy and Soy Drinks and Milk Alternatives, and Alcoholic Drinks


This report provides:

  • Top line consumption volumes for Q1-2022 vs Q1-2021, moving annual totals (MAT), full year 2021 provisional data, and 2022 forecasts for all beverage categories.
  • Carbonates consumption data for Q1-2022 vs Q1-2021, moving annual totals (MAT), full year 2021 provisional data, and 2022 forecasts split by regular vs low calorie, and key flavor.
  • An economic mood indicator with an at-a-glance assessment of industry confidence levels, private label performance vs brands, and price trends.
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for the full year 2022.

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance your strategic planning.
  • Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives.
  • Analyze the latest beverage category 2022 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
  • Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.

Table of Contents

Table of Contents

1. Executive Summary

2. At A Glance

3. Market Environment

4. Category Summary, Outlook and New Products

Soft Drinks

Hot Drinks

Alcoholic Drinks

Dairy & Soy Drinks & Milk Alternatives

5. Quarterly Industry Updates

Soft Drinks

Alcoholic Drinks

6. Data Tables

7. Forecasting Methodology

Frequently Asked Questions


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