FamilyMart, Japan (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Pages: 20 Published: March 28, 2022 Report Code: GDVR526TR

FamilyMart’s customer base has a large proportion of middle-aged consumers (50.0% of its shoppers are aged between 35-54 years) with a slightly higher proportion of male consumers (53.5%). Nearly half (44.4%) of its shoppers are in the middle-income bracket and a lesser percentage from low-income group consumers (11.6%). This trend in income groups stems from its value proposition of quality items and services available for instant consumption which attracts shoppers looking for better quality products willing to give an extra premium.

FamilyMart has a strong presence in Japan with 37.6% of all Japanese shoppers preferring to purchase their food & grocery needs from the retailer. The retailer’s market share was going up till 2018 but declined from 1.0% in 2018 to 0.8% in 2020 majorly due to consumers shifting to retailers with an online presence amidst the pandemic.

The Japanese food & grocery sector is led by retailers like 7-Eleven and Lawsons who have a considerably better online presence compared to FamilyMart. The retailer has been deeply impacted during the pandemic due to heavy reliance on its physical store network and as a result, it needs to think of other ways to keep consistent growth.

Profile of retailer’s shopper base, key performance indicators, sales and market shares


– FamilyMart’s strong store network and complementary services enrich its shopper’s experience

– FamilyMart’s convenient and wide store presence helped the retailer gain sales amidst the pandemic

– FamilyMart has plans to diversify its revenue streams and cut down non-strategic spend

Reasons to Buy

– Gain a comprehensive knowledge on Familymart's business and develop a competitive advantage

– Investigate current trends in the food & grocery market to identify the best opportunities to exploit

– Analysis of key players in the food & grocery segment in Japan

– Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the food & grocery markets

– Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

– Analysis of key international players operating in Japan food & grocery market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Key Players


Table of Contents

Table of Contents

Executive Summary

Retailer’s Shopper profile

Food & Grocery shopper profile

Where Japan consumers buy Food & Grocery products

Retailers used for other categories

Retailer overview

Snapshot of proposition

Key performance metrics

Global sales split

Sales and market shares

Food & Grocery market

FamilyMart’s market share

Top 10 retailers’ market share

FamilyMart ’ share of shoppers

Market positioning map



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