Japan: Operators Focus on Core Service Convergence; Diversify Revenue Through New Business Lines
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The telecommunications market in Japan generated $118.8bn (JPY 14,383.2bn) in service revenue in 2015. Telecom services revenue is expected to grow at a CAGR of 1.7% during 2015-2020, primarily driven by the growth in mobile data revenue. Mobile data will be the fastest-growing segment, registering a CAGR of 7.2% over 2015-2020, followed by pay-TV (2.2%). To offset the decline in traditional fixed and mobile voice and messaging revenue, operators are focusing on boosting the fixed broadband uptake through bundled offerings and mobile data via mobile broadband and data intensive mobile value-added services. In addition, the ongoing investment in network enhancements and advanced 5G technology will enable operators to support bandwidth intensive value-added services, such as mobile money, multimedia browsing, OTT, mobile TV and e-commerce apps, etc. Operators are focusing on diversifying their revenue streams via expanding their offerings in IoT/M2M and enterprise markets.
Scope
• Overall telecom services revenue in Japan is estimated to generate $119.6bn in 2016 (up by 0.6% over 2015) and is estimated to reach $129.5bn by 2020, a CAGR of 1.7% during 2015-2020. The growth will be mainly driven by data segments (mobile and fixed).
• Mobile revenue will account for 60.4% of total telecom revenue in 2020, mainly driven by mobile data services, which is expected to grow at the highest CAGR of 7.2% during 2015-2020.
• We expect the contribution of Internet access to fixed services revenue to increase from 43.0% in 2016, to 49% by 2020, driven by the up-sell strategy of the operators.
• The Japanese telecom market will be dominated by NTT as the leading mobile and fixed operator, followed by KDDI and SoftBank. Due to market saturation and declining traditional service revenues, operators’ focus will remain on multiplay services and innovative bundled offerings. Moreover, operators will continue to invest on LTE expansion, 5G, 8K ultra-HD and IoT/M2M technologies to have a competitive edge in the market.
Reasons to Buy
Gain in-depth analysis of current strategies and future trends of the telecommunications market in Japan, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.
Understand the factors behind ongoing and upcoming trends in Japan’s mobile communications, fixed telephony, broadband markets and pay-TV markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer’s demand.
Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Japan.
Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.
Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Japan.
KDDI
SoftBank
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