Kingfisher – Digital Transformation Strategies
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Kingfisher Digital Transformation Strategies Overview
Kingfisher has been focusing on using artificial intelligence, cloud-based mobile applications, big data, and augmented reality to digitally transform its operations. The annual ICT spending of Kingfisher was estimated at $369.9 million for 2023. A major share of this spending is earmarked for acquiring software, hardware, and ICT services from vendors. Kingfisher sells home improvement products and offers home improvement services to consumers and trade professionals in eight European countries. It operates under the B&Q, Screwfix, Castorama, Brico Dépôt, Koçtaş, and TradePoint retail banners. In addition to retailing, Kingfisher manufactures several home improvement products such as cabinets, taps, bathroom furniture, sinks, cutting discs, drills, and modular storage among others. These products are sold under Kingfisher’s exclusive brand names, which include Cooke & Lewis, Erbauer, Evalux, GoodHome, LAP, Myko, Verve, Klikstrom, Magnusson, and Site.
The ‘Kingfisher digital transformation strategies’ report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, technology partnerships, technology introductions, acquisitions, and ICT spending among others.
Total ICT Spending 2023 | $369.9 million |
ICT Spend by Function | Data center, Communications, Network, Application, End-User computing, Management, and Service Desk |
ICT Spend by Channel | Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist outsourcers, and Systems Integrators |
External ICT Spend by Segment | Software (including Cloud SaaS), Hardware (including Cloud IaaS), ICT services, Consulting, Network and Communications, and Others |
Technology Theme Focus | Artificial intelligence, cloud, big data, augmented reality, and contactless retail |
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Digital Transformation Strategies
Kingfisher migrated its large on-premises SAP workloads to Google Cloud to improve the accuracy and accessibility of its data and to use it more productively. The retailer has begun analyzing its large data sets with Google Cloud solutions such as cloud storage and BigQuery to provide highly personalized shopping experiences to customers. Further, Kingfisher has begun using Google Cloud’s infrastructure, AI solutions, and platform services to provide seamless shopping experiences.
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Kingfisher Technology Theme Focus
Kingfisher is utilizing several emerging technologies including artificial intelligence, big data, cloud, augmented reality, and contactless retail among others to enhance its operational and service capabilities.
Kingfisher Technology Focus
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Kingfisher Technology Initiatives
Kingfisher has been involved in several strategic technology partnerships and collaborations, technology developments and rollouts, and acquisitions over the last few years. For instance, in 2023, Kingfisher extended its partnership with retail media company CitrusAd to display ads of third-party brands across its banners’ e-commerce websites and apps. The partnership will provide third-party brands with the opportunity to engage with millions of Kingfisher’s e-commerce customers.
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Kingfisher ICT Spend by Function
- Datacenter
- Communications
- Network
- Applications
- End-user computing
- Management
- ICT Service desk
Kingfisher ICT Spend by Function, 2023 (%)
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Kingfisher ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/consulting firms
- Specialist outsourcers
- Systems integrators
Kingfisher ICT Spend by Channel, 2023 (%)
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Kingfisher External ICT Spend by Segment
- Software (including Cloud SaaS)
- Hardware (including Cloud IaaS)
- ICT services
- Consulting
- Network and communications
- Others
Kingfisher External ICT Spend by Segment, 2023 (%)
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Scope
This report provides:
- Insight into Kingfisher’s technology activities.
- Overview of technology initiatives covering partnerships, technology introductions, and acquisitions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into Kingfisher’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of Kingfisher in 2023?
The annual ICT spending of Kingfisher was estimated at $369.9 million in 2023.
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Which function accounted for the highest ICT spending for Kingfisher in 2023?
Network accounted for the highest ICT spending by function for Kingfisher in 2023.
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Which channel accounted for the highest ICT spending for Kingfisher in 2023?
Internal development and maintenance accounted for the highest ICT spending by channel for Kingfisher in 2023.
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Which segment accounted for the highest external ICT spending for Kingfisher in 2023?
Software accounted for the highest external ICT spending by segment for Kingfisher in 2023.
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What are the key technology themes in focus for Kingfisher?
The key technological themes in focus for Kingfisher are artificial intelligence, big data, cloud, augmented reality, and contactless retail.
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