Business of the La Liga 2023-24 – Property Profile, Sponsorship and Media Landscape

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Delve deep into the commercial dealings that fuel the success of Business of La Liga Soccer League 2023-24 teams.

Business of the La Liga Report Overview

LaLiga is estimated to generate an annual sponsorship revenue of $152.56 million for the 2023/24 season. LaLiga is Spain’s top-flight domestic soccer league, containing some of the most successful and iconic clubs in global sport as well as housing many of the best players in the game. Since the competition’s inception in 1929, when it was known as La Primera División, 62 teams have competed in LaLiga, and each competitive season comprises of 20 teams. The Spanish league system follows a standard three up, three down format, in which the bottom three clubs are relegated and replaced by three promoted teams from the Segunda División.

Annual Sponsorship Value (2023-2024) $152.56 million
Key Broadcasters ·       Movistar

·       DAZN

·       BeIN Sports

·       Blue

·       Galaxy Racer

·       Others

Key Sponsors ·       EA Sports

·       Visit Saudi

·       Sorare

·       Dapper Labs

·       TVM

·       Others

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Business of the La Liga – Broadcasters

Some of the broadcasters for the La Liga are Movistar, DAZN, BeIN Sports, Blue, Galaxy Racer, and Others. In December 2021, Movistar and DAZN would acquire the rights, with the new deal being signed on five-year terms, moving away from the previous three-year contracts that preceded it. In advancing the number of years within these rights, LaLiga has ensured a fixed rate of income, offering stability in the medium term for all clubs and offering greater consumer confidence and interest from broadcasters.

La Liga Analysis by Broadcasters, 2023 (%)

La Liga Analysis by Broadcasters, 2023 (%)

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Business of The La Liga – League Sponsorship

Some of the key sponsors of the La Liga are EA Sports, Visit Saudi, Sorare, Dapper Labs, TVM, Mahou, Microsoft, Fanatics, and PUMA among others.  Five new deals have been announced to the LaLiga sponsorship portfolio in the past 12 months, with the EA Sports title sponsorship deal being the new largest deal among LaLiga’s roster, worth a reported $30.74 million annually, agreeing terms until the end of the 2027-28 season.

La Liga Analysis by League Sponsorship, 2023-2024 (%)

La Liga Analysis by League Sponsorship, 2023-2024 (%)

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  • Key Developments Influencing Growth of Commercial Appeal
  • Primary Commercial Streams
  • Every League Sponsorship Deal Valued
  • Leveraging the Power of Social Media
  • Player Sponsorship Analysis
  • Key Broadcasters and Sponsors

Key Highlights

  • Real Madrid remains the biggest club in the country, with approximately 30 million more combined followers than the next most popular, Barcelona. Barcelona also has huge global appeal, boasting around 283 million combined social media followers, having experienced major success both domestically and on the European stage in the last 15 years, despite the political turmoil at the club.
  • La Liga ranks third amongst the “big five” leagues for domestic rights values, falling approximately $119 million short of the German Bundesliga which ranks second.
  • Five new deals have been announced to the La Liga sponsorship portfolio in the past 12 months, with the EA Sports title sponsorship deal being the new largest deal among La Liga’s roster, worth a reported $30.74 million annually, agreeing terms until the end of the 2027-28 season.
  • Barcelona’s deal with Nike remains the biggest kit deal in the Spanish soccer market. The ten-year deal holds a reported value of €155 million ($169.32m) annually, which makes it the biggest such deal in soccer currently.
  • Barcelona’s deal with Spotify stands as the most lucrative in the market ahead of the 2023-24 season, at an estimated $76.8 million a year. However, this deal also includes Spotify being Barcelona’s training kit partner and the title sponsor of their home ground, the Nou Camp, therefore the value of this deal could be slightly inflated.
  • Barcelona’s deal with Ambilight TV is new to the 2023-24 season and stands as the largest sleeve sponsorship deal in La Liga at $10.81 million annually. The Catalan giants have been without a sleeve sponsor for the last two seasons since their deal with Beko expired at the end of the 2020-21 season, which was worth a reported $23.28 million annually.

Reasons to Buy

  • Understand the financial dynamics of the La Liga Soccer League – where and how funds are generated.
  • Gain insights into the sponsorship revenues of La Liga Soccer League teams.
  • Break down unparalleled sponsor insights.
  • Build a creative strategy on leveraging social media and its impact on fan engagement.
  • Explore multiple sources of revenue from media rights and sponsorship deals to ticket sales.

We recommend this valuable source of information to anyone involved as:

  • Soccer enthusiasts
  • Business professionals
  • Stakeholders interested in the financial aspects of the La Liga Soccer League

With this report, you will have access to the financial playbook of the La Liga Soccer League, unveiling the strategies and partnerships that power the world’s premier soccer league.

EA Sports
Visit Saudi
Dapper Labs
Avery Dennison
Iberia Airlines
Legends Collections
Burger King
Green Park
Big Cola
Palms Bet

Table of Contents

1. Overview

2. Attendances & Tickets

3. Social Media

4. Media Landscape

5. League Sponsorship

6. Kit Supplier Market

7. Front-of-shirt Sponsorship

8. Sleeve Sponsorship

9. Team Sponsorship

10. Team Pages

11. Player Profiles

12. Appendix


Team Value Table

Matchday Revenue Table

Social Media Charts and Graphs

Broadcasters Table

Media Deals Charts and graphs

League sponsorship graphs and tables


Attendance Charts

Social Media Charts and Graphs

Media Deals Charts and graphs

League sponsorship graphs and tables

Kit Supplier graphs

FOS graphs

Sleeve sponsor graphs

Club Social Media Graphs

Frequently asked questions

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