The Business of Ligue 1 2025/26

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

The “Business of Ligue 1 2025” report is part of the GlobalData’s ‘Business of’ series of sport competition profiles. The report takes a deep dive into the soccer league in France. The report explores the broadcast rights linked to the competition and its participating teams. Specifically, it looks at the main media and sponsorship rights for the league, as well as the kit supplier, front-of-shirt, and sleeve sponsorship partnerships across all 18 competing teams. The report also looks at the social media followings of these teams and the potential ticket revenue on offer throughout the season.

In July 2025, Ligue 1 announced the launch of its streaming platform, Ligue 1+, for the 2025/26 season to resolve media issues.
• The new Ligue 1+ service will provide live coverage of 8/9 games per gameweek whilst the beIN SPORTS deal is still in place.
• beIN Sports will continue its five-year partnership, worth €100 million ($108.25 million) per year with Ligue 1, airing the league’s 5 PM match every Saturday.
• In 2025, the league signed a new agreement with Viaplay that extends through 2029, allowing the streaming network to showcase Ligue 1 matches across five markets: the Netherlands, Denmark, Sweden, Norway, and Finland.

Across 2025/26 the league is expected to generate an estimated $61.37 million from sponsorship deals.
• Ligue 1’s top sponsorship deal in terms of annual value is its three-year title sponsorship deal with McDonald’s, worth €90 million ($97.85 million) annually across the length of the contract.
• The gambling firm BetClic has the second biggest annual agreement in place with Ligue 1. The renewal partnership which is agreed for the 2025/26 season is worth $5.5 million, which allows BetClic to continue to serve as the league’s official gambling platform for both Ligue 1 and Ligue 2.
• The lowest value annual partnership for the 2025/26 Ligue 1 season is Camb AI’s new partnership with the league, worth $1 million annually.

Currently, there are 398 active sponsorship agreements between the league’s 18 teams and their partners.
• The total annual value of these sponsorship deals amounts to $528.14 million for Ligue 1 teams.
• According to GlobalData, Paris Saint-Germain (PSG) is projected to secure the highest sponsorship revenue in the 2025/26 season, with an estimated $294.68 million annually.
• The retail and wholesale sector stands out as the most significant contributor in terms of volume, boasting 43 deals across various Ligue 1 teams.

Scope

This report takes a deep dive into the Liguw 1 2025, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

Key Highlights

  • Get a detailed overview of the commercial landscape from the league’s perspective.
  • Outline the social media position of the main properties and ticketing revenue.
  • Gain a clear breakdown of the sponsorship and media deals linked to the clubs.

Reasons to Buy

For those wanting an in-depth analysis of the 2025 edition of Ligue 1, in the sense of both business and popularity.

McDonald's
Decathlon
Camb AI
Essilor
La Poste
BetClic
adidas
Nike
Puma
Qatar Airways
Emirates Airline
MG Motor’s
Ineos
Bitpanda
Socios.com
Hisense
Robinhood

Table of Contents

1. Overview

– Executive Summary

– Overview

– Ligue 1 Titles by club

2. Media Landscape

– Domestic Media Rights Revenue Breakdown

– Domestic Rights

– Domestic Rights – European Comparison

– Global Broadcasters

– Media Rights Distributor, TV Production, Technical Co-Ordinator

– Top Clubs by Broadcasting Revenue in 2024

3. League Sponsorship Landscape

– Sponsorship Landscape

– Brand Industry

– Brand Location

– Sponsorship History

– Sponsorship Landscape – Year-on-Year

4. Kit Supplier Landscape

– Overview

– Annual Values

– Brand Coverage

– Brand Coverage – Year-on-Year

– Partnership History

5. Primary Shirt Sponsorship Landscape

– Overview

– Annual Values

– Industry breakdown

– Location Breakdown

– History of partners

6. Sleeve Landscape

– Market overview

– Annual Values

– Industry breakdown

– Location Breakdown

7. Team Sponsorship Overview

– Overview

– Number of deals

– Year-on-year comparisons

– Team Income

– Industry breakdown

– Location Breakdown

8. Team Profiles

– Profiles to 18 active teams

9. Additional Revenue

– 2024-25 attendances

– Matchday Revenue

– Case Study – Relegation Threat and Financial Mismanagement: The Struggles of Olympique Lyonnais

10. Social Media

– Team comparison

– Global league comparison

11. Appendix

Table

Average Attendances Graph

Ticket Price Table

Ticket Revenue Table

Social Media Ranking Charts

Official Broadcasters Table

Domestic & International Rights Tables & Charts

League Sponsorship Tables & Charts

Kit Supplier Tables & Charts

Front of shirt Tables & Charts

Sleeve Tables & Charts

League Sponsorship overview Charts

Individual Team Graphs

The Business of Ligue 1 2025/26 standard reports
Currency USD
$1,500

Can be used by individual purchaser only

$3,000

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

The Business of Ligue 1 2025/26 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Sport reports
Sport
The Business of La Liga 2025/26
$1,500 | October 2025
Sport
New
The Business of the EFL Championship 2025-26
$1,500 | May 2026
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at The Business of Ligue 1 2025/26 in real time.

  • Access a live The Business of Ligue 1 2025/26 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.