Business of Major League Baseball 2024 – Property Profile, Sponsorship and Media Landscape
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GlobalData explores the highest professional league of baseball in the world. The report looks at the entire commercial landscape of the league, as well as that of the 30 competing teams, breaking down the major deals in greater detail. Further analysis looks at the media landscape of the league, ticketing, attendances and social media figures of the biggest names in the competition.
National media rights deals for the league are set to generate $1,844 million in 2024. This money derives from four major deals in the US market, signed with Apple, ESPN, Fox and Turner Sports. There are three times as many jersey sleeve deals in the league this season, worth a combined annual $199 million. The World Series TV numbers continue to decline, with the 2023 competition recording the lowest numbers (nationally) since the turn of the century.
Business of MLB Global Broadcasters
The key broadcasting partners of MLB are Apple, NBC, Fox, Turner Sports, and ESPN. One of the biggest developments in the MLB media landscape last year, was the organization’s announced broadcasting deal with Apple. The deal announced in March 2022 allowed Apple to stream ‘Friday Night Baseball’ games to Apple TV+ subscribers and included a Pre- and Post-game show. Although only initially signed on a one-year deal, Apple announced earlier in March that its broadcasting rights had been extended for the 2023 season, continuing on similar rights for ‘Friday Night Baseball’.
This season, Apple will have broadcast rights for 25 weeks of the season, with no local broadcaster restrictions, airing two games on each of these Fridays. This deal is also not limited to the United States, with the content made available to Apple TV+ subscribers in over 60 countries and regions. The video streaming platform YouTube has also come on board as a broadcaster of the league, on a single-season deal last year but unlike Apple were not able to agree to terms to extend the partnership into the 2023 season. The deal had seen the online platform air the ‘MLB Game of the Week Live on YouTube’ feature, with 15 games being shown live and for free on YouTube across 182 countries throughout this season.
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Business of MLB Sponsors
The top MLB sponsors are T-Mobile, Budweiser, Mastercard, Nike, Chevrolet, Capital One, MGM Resorts, Google Cloud, LoanDepot, Adobe, and Geico among others. Nike, as the centralized league kit supplier boasts the biggest rights in the league again, and as such ranks as the highest-paying brand in the market in 2023.
Business of MLB Analysis, by Sponsors, 2023 (%)
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The Business of MLB (2023) Market Overview
Market Size | $548 million |
Key Broadcasters | Apple, Sport1, Tencent, Oriental Pearl Media, beIN, Sport1, Sky Italia, Helbiz, Abema TV, and ESPN |
Key Sponsors | T-Mobile, Budweiser, Mastercard, Nike, Chevrolet, Capital One, MGM Resorts, Google Cloud, LoanDepot, Adobe, and Geico |
Scope
The main context of this report is to illustrate the key developments in the North American baseball league heading into the 2024 season. It offers a key insight into the main commercial landscape of baseball in the region, with continued context of how it compares against many of the other leading sports leagues in the region and the world. The report offers some industry-leading insight and analysis on one of the oldest sporting pastimes in the United States. It emphasizes the main sponsorship rights linked to the league and its 30 teams and highlights which brands are getting involved with it.
Key Highlights
An overview of the media landscape, complete with values of the domestic market. A run down of all regionalized broadcast deals per team. An overview of the 2023 World Series. A complete sponsorship inventory of the league this season. A run-down of all major team deals, including a breakdown of the biggest rights – kit supplier, jersey patch deals and stadium naming rights. The report also looks at attendance figures, ticket revenue, social media figures and an overview of the international series of games.
Reasons to Buy
Major League Baseball is an old favorite pastime of Americans and remains a popular sports league. The league is looking to expand its popular appeal around the world, with greater international series games, and huge Asian interest coming on the back of the league's big superstar, Shohei Ohtani. The report offers a detailed insight into how the league operates and the key commercial deals in 2024.
Apple
NBC
Fox
Turner Sports
ESPN
T-Mobile
MasterCard
Budweiser
Chevrolet
Capital One
Intesa Citrix
Roman Health
Dairy Queen
Charlotte's Web
Coca-Cola
State Farm Insurance
Table of Contents
Table
Figures
Frequently asked questions
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What is the estimated sponsorship revenue value for the Business of MLB events?
The total MLB sponsorship revenue is estimated to be $548 million in 2023.
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Who are the key broadcasters of the Business of MLB?
The key broadcasting partners of MLB are Apple, NBC, Fox, Turner Sports, and ESPN.
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Who are the key sponsors of the Business of MLB?
The top Business MLB sponsors are T-Mobile, Budweiser, Mastercard, Nike, Chevrolet, Capital One, MGM Resorts, Google Cloud, LoanDepot, Adobe, and Geico.
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Which is the leading sponsor of the MLB 2023?
Nike, as the centralized league kit supplier boasts the biggest rights in the league again, and as such ranks as the highest-paying brand in the market in 2023.
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