Business of Mens Golf – Property Profile, Sponsorship and Media Landscape

A new Saudi-backed golf series is set to launch in 2022, offering direct competition to the established golfing calendar and is set to offer $255 million in prize money in 2022. Questions persist around the tournament but with so much money on offer, it look set to further enrich a sport which is already strongly linked to affluence and wealth. Title partnerships are commonplace in the world of golf, with some 71.64 per cent of tournaments looked at boasting such a partnership. Americans continue to dominate the market from a player and sponsorship perspective as individual golfers are estimated to earn $4.51 million a year each in sponsorship revenue.

Scope

The report takes a closer look at how the golfing landscape has evolved into the world of huge financial revenue that it is today, taking a closer look at the state of play of its major tours and competitions.

The report takes a closer look at the sponsorship and media landscape within the sport as well as an in-depth look into the financial revenue associated with golfers themselves.

Key Highlights

A review of how golf has been affected by the global pandemic over the past couple of years. A look into attendances and capacities at the major competitions whilst also analyzing the social media accounts of all major golfing properties. A clear overview of the sponsorship and media landscape, with a particular focus on the majors and the biennial President's Cup in 2022.

Reasons to Buy

An in-depth look at one of the world's most popular sports, which has a truly global reach. The report helps understand the current financial landscape across all of the main areas of golf in 2022, including the rise of the new LIV Golf series which looks to evolve the sport.