Business of Men’s Golf 2023 – Property Profile, Sponsorship and Media Landscape
All the vital news, analysis, and commentary curated by our industry experts.
Business of Men’s Golf Report Overview
The PGA Tour boasts of having the most popular players, however, LIV continues to offer more money than the PGA Tour. It remains their big pulling power, with an average tournament offering of $28.93 million in prize money. The only major deal signed to LIV Tour is with Easypost signing up as its first partner in February 2023.
Given the divide, the 2023 season promises to be another highly interesting year for professional golf, as changes continue to be introduced at all levels, and we start to understand a little better the future evolution and direction of the sport in the coming years. One of the biggest developments for the 2023 season saw the initial release of the PGA Tour’s behind-the-scenes documentary series, Full Swing, which debuted on the streaming service, Netflix, in February 2023.
The Business of Men’s Golf research report sets out to offer a comprehensive overview of one of the biggest and most popular sports in the world. It highlights the differences of the main tournaments on the 2023 schedule, including the four majors and Ryder Cup as well as offering a decent insight into the differences between the PGA Tour and LIV Golf. Further to this, there is a breakdown into the position of some of the sports leading names from either tour, looking at their popular appeal and own commercial dealings.
|Canal+, Movistar, Super Sport, ESPN, and Sky Sports
|AT&T, Delta, IBM, Ups, Rolex, Cisco, Hugo Boss, Doosan, HSBC, and Deloitte
For more insights on the Business of Men’s Golf, download a free report sample
Business of Men’s Golf – The Majors
The majors in Men’s Golf, 2023 are The Masters, US Open, US PGA Championship, The Open, and Ryder Cup.
The Masters: The Masters was the first major to be played in 2023, at the historic Augusta National Golf Club, in the state of Georgia (USA). AT&T, Delta, IBM, and Ups are the key sponsors of The Masters.
US Open: The 2022 U.S. Open took place at the Country Club in Massachusetts, marking the fourth time the event had been held there, the first since 1988. Rolex, Cisco, and Deloitte are the key US Open sponsors.
US PGA Championship: The PGA Championship in 2022 took place at the Southern Hills Country Club in Tulsa, Oklahoma, having served as a late replacement host. Rolex, Pepsi, and KPMG are the key US PGA Championship sponsors.
The Open: The 2022 Open was a historic one, with the event returning to the oldest and most famous course in golf history, St Andrews, up in Scotland. Hugo Boss, Doosan, HSBC, and Rolex are the key sponsors of The Open.
Ryder Cup: The Ryder Cup is the most coveted team event in the world of golf and is a biennial event that puts a select team of Americans against a select group of European players. Rolex, Pepsico, and Costa are the key Ryder Cup sponsors.
For more insights on The Majors in the Business of Men’s Golf, download a free report sample
Business of Men’s Golf – Media Landscape
For the most part, one network in each country tends to own all the rights to all the majors and these partners are almost certainly covering the events on the pay-tv market. With so large sums of money affiliated with the game, it is no surprise that the game reaps the benefits and financial rewards of the pay-tv market, with some huge prize pots needing to pay out across the season, regardless of what tournament is being played.
The key broadcasters are Canal+, Movistar, Super Sport, ESPN, and Sky Sports. CBS and ESPN co-produce three golf events together, whilst NBC, on top of sharing some rights with its rivals for PGA Tour coverage, picks up the remaining two majors – the Open and U.S. Open.
Media Landscape – Global Markets
For more insights on the media landscape in the Business of Men’s Golf, download a free report sample
The report sets out to offer a comprehensive overview of one of the biggest and most popular sports in the world. The sport is particularly big in the American sports market and this report goes into fine detail to see how this has been turned into strong revenue gains. It highlights the differences of the main tournaments on the 2023 schedule, including the four majors and Ryder Cup as well as offering a decent insight into the differences between the PGA Tour and LIV Golf. Further to this, there is a breakdown into the position of some of the sports leading names from either tour, looking at their popular appeal and own commercial dealings.
A breakdown of the different levels of prize money offered at both tour and majors level. An individual breakdown of the commercial landscape of the biggest golfing properties in 2023. The online popularity of both players and properties within the sport. A deep dive into the biggest sponsorship and media deals in the sport. Elite player commercial appeal breakdown.
Reasons to Buy
Golf is currently undergoing a massive evolutionary change and this report helps highlight and understand what shape that is taking. The fallout between the PGA Tour and LIV Golf is one of the biggest news stories over the past twelve months and this report analyses the two in detail.
Table of Contents
2. The Majors
3. Social Media
4. Sponsorship Breakdown
5. Media Landscape
6. Player Profiles
7. Player Nationality Coverage
Major Prize Money Graphs
Ticket Revenue Table
Individual Major Overview Charts
Social Media Follower Graphs
Major Sponsor Values and Breakdown Charts
Player Nationality Graphs
Daily COVID-19 Case Graphs
COVID-19 Deaths Graph
2022 Capacities Table
Social Media Graphs
Sponsorship Breakdown Graphs
Title Sponsorship Graphs
Tournament Prize Money Graphs
Player Breakdown Graphs
Player Sponsorship Graphs
Brand Sponsorship Graph
Majors Breakdown Graphs
Frequently asked questions
What the documentary, Full Swing, is about?
One of the biggest developments for the 2023 season saw the initial release of the PGA Tour’s behind-the-scenes documentary series, Full Swing, which debuted on the streaming service, Netflix, in February 2023.
Who are the key broadcasters of the Business of Men’s Golf?
The key broadcasting partners of Men’s Golf are Canal+, Movistar, Super Sport, ESPN, and Sky Sports.
Who are the key sponsors of the Business of Men’s Golf?
The top Men’s Golf sponsors are AT&T, Delta, IBM, Ups, Rolex, Cisco, Hugo Boss, Doosan, HSBC, and Deloitte.
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