Menswear Market Size, Share and Trend Analysis by Segments, Region, Category Performance and Competitive Landscape to 2027

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Menswear Market Report Overview

The menswear market size was estimated at $501.1 billion in 2022. The market is expected to achieve a CAGR of more than 4% during 2022-2027 due to spending normalizing marginally as inflation subsides from 2024. Also, the growing interest in sportswear and streetwear will boost the menswear market growth in the coming years.

Menswear Market Overview, 2022-2027 ($ Billion)

Menswear Market Overview, 2022-2027 ($ Billion)

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The menswear market research report offers comprehensive insight and analysis of the global Menswear market, the major players, and the key trends. It provides a detailed analysis of the key trends shaping the market, market sizes and forecasts, and the performance of key retailers.

Market Size (2022) $501.1 billion
CAGR (2022-2027) >4%
Historical Period 2017-2022
Forecast Period 2023-2027
Key Regions ·        Americas

·        Asia-Pacific

·        Europe

·        Middle East and Africa

Key Distribution Channels ·        Clothing, Footwear, and Accessories Specialists

·        Hypermarkets, Supermarkets and Hard Discounters

·        Department Stores

·        Online Specialists

·        Other Offline Channels

·        Other Online Retail

Key Products ·        Coats & Jackets

·        Underwear

·        Jeans

·        Shirts

·        Swimwear

·        Suits

Leading Brands ·        Nike

·        H&M

·        Zara

·        Uniqlq

·        Levi’s

·        Boss

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Menswear Market Dynamics

The booming economy in the APAC region is one of the primary factors driving the menswear market, with China, Hong Kong, and India being the frontrunners. Additionally, developing economies such as Malaysia, Indonesia, and Thailand also continue to improve their digital infrastructures, encouraging more brands to expand their online presence in the region.

Furthermore, as the men’s sportswear market becomes more mature, and consumers are met with a multitude of brands, players are diversifying their product range to cater to a wider variety of sporting activities. During the pandemic, consumers began taking up outdoor sports like cycling and hiking to keep fit while gyms were closed, and team sports were suspended. Also, the popularity of Netflix’s Formula 1: Drive to Survive show has led to more people following motorsport events. Such trends and programs might shape the market in the coming years.

Menswear Market Segmentation by Products

Coats & jackets led the market in 2022

The key products in the menswear market are coats & jackets, underwear, jeans, shirts, swimwear, and suits among others. The growing preference for outdoor sportswear and streetwear is anticipated to fuel the coats & jackets market growth.

Menswear Market Analysis, by Products, 2022 (%)

Menswear Market Analysis, by Products, 2022 (%)

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Menswear Market Segmentation by Distribution Channel

Clothing, footwear, and accessories specialists led the market in 2022.

The key distribution channels in the menswear market are clothing, footwear, and accessories specialists, hypermarkets, supermarkets and hard discounters, department stores, online specialists, other offline channels, and other online retail. The online channel is expected to outperform in the forecast period as brands continue to invest in their online propositions and incorporate AI and virtual reality to make the shopping experience more seamless. The menswear market growth will also be driven by less developed markets where the channel is currently less established.

Menswear Market Analysis, by Distribution Channel, 2022 (%)

Menswear Market Analysis, by Distribution Channel, 2022 (%)

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Menswear Market Segmentation by Regions

Americas led the market in 2022.

The key regions in the menswear market are the Americas, Asia-Pacific, Europe, the Middle East, and Africa. Asia-Pacific is set to overtake the Americas as the largest menswear region as it rebounds following the lockdown in China which held it back in 2022. The region will also achieve the strongest growth, thanks to its developing economies and advancements in digital infrastructure.

Menswear Market Analysis, by Regions, 2022 (%)

Menswear Market Analysis, by Regions, 2022 (%)

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Menswear Market – Competitive Landscape

Nike led the menswear market in 2022.

Some of the leading brands in the menswear market are:

  • Nike
  • H&M
  • Zara
  • Uniqlq
  • Levi’s
  • Boss

Nike continues to be the  market leader in menswear as it steals more share from Adidas and Under Armour. Zara and Boss have been the biggest winners as their ranges have successfully adapted to evolving trends. Zara’s ability to capture a male audience across a wide range of demographics, thanks to its superior ranges covering many styles and price points, will help it continue to grow its share.

Menswear Market Analysis, by Brands, 2022 (%)

Menswear Market Analysis, by Brands, 2022 (%)

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Key Segments Covered in this Report

Menswear Market Products Outlook (Value, USD Billion, 2017-2027)

  • Coats & Jackets
  • Underwear
  • Jeans
  • Shirts
  • Swimwear
  • Suits

Menswear Market Distribution Channels Outlook (Value, USD Billion, 2017-2027)

  • Clothing, Footwear, and Accessories Specialists
  • Hypermarkets, Supermarkets and Hard Discounters
  • Department Stores
  • Online Specialists
  • Other Offline Channels
  • Other Online Retail

Menswear Market Regional Outlook (Value, USD Billion, 2017-2027)

  • Americas
  • Asia-Pacific
  • Europe
  • Middle East and Africa

Scope

– Menswear sector offers higher growth potential compared to womenswear

– APAC countries offer the largest opportunities

– Brands selling direct to consumer

– Athleisure and casualwear a key driver as lifestyles change

– Sustainability become a key driver for menswear retailers

Key Highlights

  • APAC countries offer the largest opportunities.
  • Athleisure and casualwear are key drivers due to changing lifestyles.
  • Sustainability increasing in importance.
  • Sportswear, and luxury segments are to outperform othersduring the forecast period.
  • Brands with inspiring product ranges and innovative omnichannel experiences win share within the global menswear market.

Reasons to Buy

  • Gain a comprehensive view of the global menswear market and forecasts to
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of recent events on the menswear
  • Investigate current and forecast trends in menswear products to identify the opportunities offering the most
  • Understand who the main competitors are in the sector and the price

Nike
Zara
Levi's
Adidas
UNIQLO
Boss
Tommy Hilfiger
Hanes
Under Armour
H&M

Table of Contents

Executive Summary

Drivers & Inhibitors

Key Trends in the Global Menswear Market

Brands seek new revenue streams within the crowded sportswear market

Formalwear ranges adapt to the continued casualization of fashion

Streetwear players must create innovative product to stand out

Strategies for Success

Global Market Size to 2027

Channel Performance to 2027

Regional Performance to 2027

Competitive Landscape: Market Shares & Brand Profiles

Top 10 Brands: Market Shares 2021-2023

Winners & Losers Outlook

Brands in Focus: Hugo Boss

Brands in Focus: Levi’s

Brands in Focus: Under Armour

Brands in Focus: Jack & Jones

Brands in Focus: Carhartt & Superdry

Brands to Watch

Appendix

Methodology

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