Metaverse in Consumer – Thematic Intelligence

Metaverse in Consumer Thematic Report Overview

Companies in the FMCG sector need to consider the benefits versus the costs of operating Web3 technologies through metaverse tools for their consumers. The volatility of non-fungible tokens (NFTs) is becoming clear as many continue to fall in value while platforms like Decentraland continue to see challenges in the number of users. In this scenario, FMCG brands need to consider whether continued investment is generating enough valuable engagement.

The ‘Metaverse in Consumer’ thematic intelligence report gives you an in-depth insight into the metaverse theme and the ways it will impact the consumer industry. It further entails a deep-dive analysis of the industry, including key market trends that will shape the consumer industry over the coming years. The report gives an insight into the market players and the competitive landscape within the theme.

Metaverse in Consumer – Key Trends

The main trends that will shape the metaverse in consumer themes over the next 12 to 24 months are classified into technology, macroeconomic, and regulatory trends.

• Technology trends: The key technology trends impacting the metaverse theme are the application of virtual and augmented reality, artificial intelligence (AI), cloud computing, digital twins, and digital identity.
• Macroeconomic trends: Cooling interest, economic obstacles, and the immaturity of enabling technologies resulted in a metaverse winter in 2023. Enterprise and consumer adoption by metaverse, the future of work, the use of advertisements, and ensuring safety are a few of the other macroeconomic trends.
• Regulatory trends: Following metaverse standards, net neutrality, and data privacy are regulatory trends impacting the metaverse theme.

Buy the Full Report for More Trend Insights into the Metaverse in Consumer Theme

Download a Free Report Sample

Metaverse Value Chain Analysis

The metaverse value chain is made up of four layers, namely foundation, tools, user interface, and experience.

Foundation layer: This layer sets out the primary building blocks of the metaverse which include semiconductors, components, connectivity, data management, and blockchain. The foundation layer comprises technologies necessary for computation, motion tracking, low-latency networks, data management systems, and decentralized infrastructure.

Metaverse Value Chain Analysis

Buy the Full Report for More Insights into the Metaverse Value Chain
Download a Free Report Sample

Metaverse in Consumer – Competitive Landscape

The key companies that will make their mark within the metaverse in consumer theme are as follows:

Consumer Companies: A few of the leading consumer companies making their mark within the metaverse theme are AB InBev, Coca-Cola, and Diageo, among others.

Tech Companies: A few of the leading tech companies making their mark within the metaverse theme are Alibaba, Alphabet (parent company of Google), and Apple, among others.

Key Companies in Metaverse Theme

Buy the Full Report to Know More about the Consumer and Tech Companies in the Metaverse Theme
Download a Free Report Sample

Non-Alcoholic Beverages Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.

• The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
• The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.

• The risk screen ranks companies within a particular sector based on overall investment risk.

Non-Alcoholic Beverages Sector Scorecard – Thematic Screen

Buy the Full Report to Know More about the Sector Scorecards in the Consumer Theme
Download a Free Report Sample

The metaverse in consumer report also includes:

• Ingredients sector scorecard
• Health and beauty sector scorecard

Scope

• Internally, technologies like digital twins and generative AI tools continue to thrive as brands use them to optimize production lines and warehouses without the need to shut down or interfere with normal day-to-day work.

• Overall brands looking to engage with the NFT marketplace need to understand its offering. While under its own steam it generates a large quantity of initial excitement around the brand, its consistent existence without attention or development consistently demonstrates a fall off into internet obscurity.

• Limited impact has created an uneasy dynamic for platforms such as Decentraland as the metaverse as a whole struggles to maintain relevance in the consumer good sector. Looking to the future meaningful changes to enhance user experience through affordable technologies could generate more interest and regain users again. However, without additional elements enticing users from web page to metaverse, e-commerce platforms will remain and stand as the easiest and most convenient way for most consumers to purchase FMCG products online.

• Patent activity for the metaverse is falling; however, filing activity remains strong, though this could also involve companies talking about metaverse failings as well as succeeding.

Key Highlights

• Metaverse is viewed by some companies as an online development that will be as influential as the beginnings of social media in the 2000s. Hence, consumer goods companies will need to consider how they are going to play their part in the next internet evolution.
• There may be a misconception that the metaverse needs to be a straightforward digital reflection of the physical world. However, leading companies making progress in this space are questioning how this digital reality can be built upon as an improvement to real-world challenges such as diversity, inclusivity, and representation.
• The best use cases of the space still need to be explored as many of these haven’t yet been thought of. Currently, gaming, concerts, festivals, and virtual workspaces are inspiring the future of brand virtual engagement with consumers and leading brands are flocking to the metaverse to keep young consumers engaged and build new brand loyalists for the future.

Reasons to Buy

• Gain an insight into the latest metaverse trends in the consumer sector.
• Identify the leading and specialist vendors of metaverse solutions for the consumer industry.
• Understand overarching trends within the metaverse and how to utilize them.
• Plan for the future with expectations of the growth of the metaverse.