The Metaverse: Strategic Intelligence

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Published: October 20, 2025 Report Code: GDTMT-TR-S668-TH

Report Overview
Key Players
Table of Contents

The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. GlobalData estimates the metaverse economy will be worth $155 billion by 2030, up from $40 billion in 2024. This growth will be driven by advancements in underlying technologies like augmented reality (AR), artificial intelligence (AI), and digital twins.

Scope

This report provides an overview of the metaverse theme.

It identifies the key trends impacting growth of the theme over the next 12 to 24 months, split into three categories: technology trends, macroeconomic trends, and regulatory trends.

The detailed value chain is split into four layers: foundation, tools, user interfaces, and experience.

Key Highlights

The metaverse, hailed as the future of technology in 2021, has collapsed under the weight of its own hype. Immature technologies, a lack of interoperability, high costs, poor user experience, and limited real-world utility have contributed to this decline. Major tech players like Meta, Microsoft, and Tencent are scaling back or shuttering their metaverse investments. While underlying technologies like AR, AI, cryptocurrencies, and blockchain will continue to evolve, the grand vision of a fully immersive platform is on ice.

The metaverse is entering a long period of recalibration. Its future will be less about grandiose, all-encompassing virtual worlds and more about subtle, practical integrations of immersive technologies into real-world applications. This will require a slower, pragmatic, and financially cautious approach over the next five to 10 years. The focus will be on narrower applications and sector-specific use cases rather than the sweeping, transformative consumer-focused technology once envisioned.

Reasons to Buy

The metaverse theme involves companies from all technology sectors, including semiconductors, component makers, application software, and advertising. Some companies rushed to take early positions in the metaverse during 2021 and 2022, while others have yet to enter it. This report identifies companies that are well-positioned to benefit from the metaverse over the next five years.

ActionIQ
Acer
Adform
Adidas
Adshares
Adsterra
Adyen
AEye
Aldin Dynamics
Algorithmia
Alibaba
Alphabet (Google)
Alteryx
AmazeVR
Amazon
Ambire AdEx
Animoca (The Sandbox)
Ant Financial
ANYbotics
AppBrain
Apple
AppLovin
AppLovin (MoPub)
Appnext
Asus
Audius
Avalanche
Avaturn
Baidu
Balenciaga
Bandai Namco
Basis Technologies
BBK Electronics
Beijing Academy of Artificial Intelligence (Wu Dao)
BigML
BigScreen VR
Bilibili
Binance
Block
Bloktopia
Brain Corp
Brandtech Group
Bumble
Burberry
ByondXR
ByteDance
C3.ai
Cardano
China Trading Desk
Choozle
Cisco
Clarifai
Cloudera
CognitiveScale
Coinbase
Com2uS
Comscore
Corsair
Cramer-Krasselt
Criteo
CryptoAvatars
Cryptovoxels
CyberPower
Dappradar
Decentral Games
Decentraland
Dell Technologies
Dentsu
Didimo
Digital Turbine
DMarket
DNABlock
Dolce & Gabbana
Doubleverify
DPVR
Elavon
Engage XR
Enjin
Epic Games
Everysight
FaceUnity
Facewatch
Festo
Fetch Robotics
Filecoin
FIS
Fiserv
Foundation
Genies
Glory Star New Media
Gucci
H2O.ai
Hahn Group (Rethink Robotics)
Hana
Hawk-Eye Innovations
Hive
Hivestack
HP
HTC
Huawei
Huawei
HubSpot
iFlytek
ImmersiveTouch
IMVU
Index Exchange
Ingenico
InMobi
Integral Ad Science
Interceptd
IPG
Iristick
JD.com
Klarna
Lenovo
Linden Lab
LiveRamp
Lockwood Publishing
Lotame
Lytics
Mad Gaze
Magic Leap
Magnite
MakeML
Manticore Games
Match Group
MathWorks
MediaMath
MeetinVR
Meta
Microsoft
Midjourney
Mindmaze
Mintable
Mintegral
MSI
Mytaverse
Mythical Games
Nauto
Naver (Zepeto)
NBA Top Shots
NetEase
Neuralia
Neuroelectrics
Neustar
Niantic
Nifty Gateway
Nike
Nintendo
Nvidia
Omnicom
One97 (Paytm)
OpenX
Origin PC
Ozone Networks
PayPal
Permutive
Pimax
PixelMax
Pixelynx
Polkadot
Publicis
PubMatic
RapidMiner
Rarible
Razer
Realmax
RealWear
Rec Room
Ripple
Ristband
Roblox
Rokid
S4 Capital
Samsung Electronics
Segment
Sensorium
SensorTower
Shadow Creator
Sherpa.ai
Shinhan Bank
Shopify
Sina (Weibo)
Sine Wave
Singtel (Amobee)
Sky Mavis (Axie Infinity)
Sliver VR (Theta Labs)
Smaato
SmartyAds
Snap
Solana
Solirax (NeosVR)
Somnium Space
Sony
Soul Machines
SoundHound
SparkCognition
Spatial Systems
Square Enix
Stage
Stripe
SuperRare
Supersocial
Synthesia
TCL (Leiniao)
Tealium
Tencent
Terra
The Trade Desk
ThirdEye
Thrive Plus
Toshiba
Ubisoft
UneeQ
Unity Technologies
USD Coin
Valve
Vans
Varjo
VeriFone
VF Company
Viant (Adelphic)
Virbela
Vivendi (Havas)
VRChat
Vungle
Vuzix
WaveXR
Wieden+Kennedy
Wolf3D
Wolfram
Wookey
World Wide Web Consortium (Semantic Web)
WPP
Xiaomi
Xloong
Xreal
Yahoo
Yuga Labs
Zelle
Zoom

Executive Summary

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Technology Briefing

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Industry Analysis

Value Chain

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The Metaverse: Strategic Intelligence

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