Metaverse – Thematic Research
The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. It is still largely conceptual but could transform how people work, shop, communicate, and consume content. The metaverse ecosystem brings together a range of next-generation technologies from cloud computing to artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the internet of things (IoT), virtual reality (VR), augmented reality (AR), digital twins, and adtech. The metaverse technology will make digital media experiences more immersive, inclusive, and accessible than today. But it will raise social concerns ranging from data privacy to other forms of online harm.
The hype around the metaverse is largely focused on consumer use cases. Gaming and social media companies are at the vanguard of metaverse development, but enterprises will lead the charge in the next three years. This shift will be driven by the future of work and digital transformation initiatives ongoing across sectors ranging from retail to healthcare and financial services. Big Tech is championing the metaverse, with Microsoft and Meta promoting it as the ideal environment to support hybrid working.
The metaverse thematic intelligence report provides a briefing on the technology theme with detailed analysis of the factors driving its development and adoption. The report also presents key technology, macroeconomic and regulatory trends impacting the metaverse theme. Further, the report provides metaverse market size and growth forecasts of the underlying technologies such as virtual and augmented reality, artificial intelligence, cloud computing and blockchain. The industry analysis section discusses early use cases of metaverse across several industries including retail, financial service, healthcare, and manufacturing.
Metaverse Industry Analysis
The metaverse is a relatively new theme, so forecasts of its current size and growth potential are few and far between. Those that are available vary widely depending on the scope and definitions used to create them. Over the next decade, the metaverse’s growth will depend on the maturity of underlying technologies, including AR, VR, AI, cloud, and blockchain, among others.
GlobalData provides market size and metaverse market growth forecasts for key underlying metaverse technologies like virtual and augmented reality, artificial intelligence, cloud computing and blockchain. The metaverse industry analysis also covers:
- Key mergers & acquisitions
- Company filing trends
- Hiring trends
- Use cases
- Timeline
For more Metaverse market analysis, download a free report sample
Key Trends Impacting the Metaverse
The main trends shaping the metaverse theme are classified into three categories: technology trends, macroeconomic trends, and regulatory trends.
- Technology Trends – The key technology trends impacting the metaverse are developments related to virtual and augmented reality, artificial intelligence, cloud computing, Web3, and non-fungible tokens.
- Macroeconomic Trends – The report analyses several macroeconomic trends impacting the metaverse, including hype created around the theme, advertisement opportunities, consumer awareness, enterprise adoption, its role in the future of work, and safety.
- Regulatory Trends – The report highlights the key regulatory trends impacting the metaverse theme with respect to net neutrality, data privacy, and China’s tech regulators.
For more insights on key trends impacting the Metaverse, download a free report sample
Metaverse Value Chain Analysis
GlobalData’s metaverse value chain is split into four layers: foundation, tools, user interface, and experience.
The foundation layer comprises technologies necessary for computation, motion tracking, low-latency networks, data management systems, and decentralized infrastructure.
The tools layer allows platform developers and app developers to combine 3D engines, AI, visualization, and payments tools to create experiences and revenue models.
The user interface layer provides the hardware devices that enable users to enter the metaverse.
In the final layer, users can virtually experience activities such as enterprise collaboration, gaming, social media, ecommerce, live events, and much more.
Metaverse Value Chain
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Leading Companies Associated with Metaverse
Some of the companies making their mark within the metaverse theme:
- Alibaba
- Alphabet (parent company of Google)
- Apple
- Epic Games
- Meta (formerly Facebook)
- Microsoft
- Naver
- Niantic
- Nvidia
- Roblox
- Tencent
- Unity Technologies
To know more about leading companies in the metaverse market, download a free report sample
Metaverse Sector Scorecard
GlobalData uses a scorecard approach to predict tomorrow’s leading companies within each sector. The sector scorecards help to determine which companies are best positioned for a future filled with disruptive threats. Each sector scorecard has three screens:
- The thematic screen shows who are the overall leaders in the 10 themes that matter most, based on the thematic engine.
- The valuation screen shows whether publicly listed players appear cheap or expensive relative to their peers, based on consensus forecasts from investment analysts.
- The risk screen shows who the riskiest players in each industry are, based on the assessment of four risk categories: operational risk, financial risk, industry risk, and country risk.
Metaverse is a theme that impacts many of the sectors that GlobalData covers. In this report, focus is specifically on the gaming, social media, and application software sectors.
Gaming Sector Scorecard – Thematic Screen
To know more about sector scorecards related to metaverse market, download a free report sample
Metaverse Market Report Overview
| Report Pages | 67 |
| Metaverse Trends | Technology, Macroeconomic, Regulatory |
| Industries Covered | Retail, Financial Services, Healthcare, Manufacturing |
| Leading Companies in the Metaverse | Alibaba, Alphabet (parent company of Google), Apple, Epic Games, Meta (formerly Facebook), Microsoft, Naver, Niantic, Nvidia, Roblox, Tencent and Unity Technologies. |
Reasons to Buy
- Understand metaverse technology and outlook.
- See metaverse market size and growth forecast.
- Know who are the leaders and challengers in the metaverse theme.
- Understand the key technology, macroeconomic and regulatory trends impacting the metaverse theme.
- See the key M&A transactions associated with the theme.
Key Highlights
The metaverse will be critical to the future of work. The hype around the metaverse is largely focused on consumer use cases. Gaming and social media companies are at the vanguard of metaverse development, but enterprises will lead the charge in the next three years. This shift will be driven by the future of work and digital transformation initiatives ongoing across sectors ranging from retail to healthcare and financial services. Big Tech is championing the metaverse, with Microsoft and Meta promoting it as the ideal environment to support hybrid working.
Companies are currently building metaverses around their core competencies while pursuing new use cases to expand their offerings. For instance, Microsoft’s Mesh is based on its competencies in cloud computing, artificial intelligence (AI), and augmented reality (AR). Similarly, Meta is focusing on AI and virtual reality (VR). In short, the metaverse is a convergence of several tech themes, and companies are adopting those that suit their capabilities and objectives. In addition, companies from non-tech sectors are investing in the metaverse to engage with customers, expand brand awareness, and identify new revenue streams.
Reasons to Buy
- Understand metaverse technology and outlook.
- See metaverse market size and growth forecast.
- Know who are the leaders and challengers in the metaverse theme.
- Understand the key technology, macroeconomic and regulatory trends impacting the metaverse theme.
- See the key M&A transactions associated with the theme.
Key Players
Table of Contents
Frequently Asked Questions
The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios.
The key technology trends impacting the metaverse are developments related to virtual and augmented reality, artificial intelligence, cloud computing, Web3, and non-fungible tokens.
The macroeconomic trends impacting the metaverse are hype created around the theme, advertisement opportunities, consumer awareness, enterprise adoption, role in the future of work, and safety.
The regulatory trends impacting the metaverse theme are net neutrality, data privacy, and China’s tech regulators.
The value chains of metaverse can be divided into four segments: foundation, tools, user interface and experience.
Some of the companies making their mark within the metaverse theme are Alibaba, Alphabet (parent company of Google), Apple, Epic Games, Meta (formerly Facebook), Microsoft, Naver, Niantic, Nvidia, Roblox, Tencent and Unity Technologies.
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