Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

"Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the multiplay market in the Americas region, with market size and forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into the multiplay market, analyzing key trends on service adoption, and assessing the main drivers and challenges for multiplay service providers to grow in the market.

Aggressive discount pricing and value-added services offered by operators are the primary factors driving the multiplay services market in the Americas region. Aggressive discount pricing is primarily being adopted by most operators in Latin America to attract new customers and increase multiplay service penetration. Conversely, most North American operators are integrating value-added services with their multiplay packages for retaining customers and rewarding loyal customers.

It provides in-depth analysis of the following –
– Market size and forecast; a look at the total market size and forecast for multiplay services in North and Latin America, with an overview analysis per country;
– Drivers and Challenges; an overview on the key drivers and challenges impacting multiplay service providers to foster multiplay service adoption;
– Case studies; this section details the key findings regarding competitive analysis, product offering, pricing strategy, and strategic actions that operators are developing to enhance customer experience of multiplay service users;
– Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for network operators, network vendors and regulators.

Scope

– GlobalData forecasts the number of multiplay households in the Americas is set to grow at a CAGR of 2.4% between 2016 and 2021.

– Lack of fixed broadband infrastructure for FMC in Latin America has been a major challenge for growth in quad-play services in the region. Competition from standalone OTT services will also be a major challenge for multiplay service providers.

– Multiplay household penetration has been comparatively higher in North America with the US and Canada achieving over 60% penetration in 2016. Multiplay services growth in coming years however will be mainly driven by Latin America countries with relatively lower multiplay household penetration.

Reasons to Buy

– This Insider Report provides helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the multiplay services market in North and Latin America based on insights directly from local market players.

– This Insider Report provides a five-year forecast of the multiplay market, developed using GlobalData’s rigorous bottom-up modeling methodologies, to enable executives to effectively position their companies for growth opportunities and emerging trends in demand for their products.

– Three case studies illustrate the findings of the report, providing insight into particular situations in the multiplay market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.

– The report discusses concrete opportunities in the multiplay market, providing a number of actionable recommendations for operators, network vendors and regulators.

AT&T
Bell Canada
Claro Brazil
Entel Chile
ETB Colombia
Entel Bolivia
HBO
Grupo Televisa
Megacable
Movistar Argentina
Movistar Peru
Netflix
Oi Brazil
Rogers Canada
Telecom Argentina
Totalplay Mexico
Verizon
Vivo Brazil

Table of Contents

Table of Contents

Table of contents 3

List of exhibits 5

Executive summary 7

Section 1: Regional Multiplay Context 8

Fixed Broadband and Pay-TV Penetration Matrix 9

Multiplay Market Size and Forecast 10

Multiplay Average Monthly Household Spend 12

Regulatory Framework 13

Section 2: Drivers and Inhibitors Impacting the Multiplay Market in Americas 15

Multiplay Service Drivers and Inhibitors for Operators 16

Driver: Attractive Bundling Pricing 17

Driver: Multi-service Value-added Services 19

Inhibitor: OTT Competition 22

Inhibitor: Lack of Infrastructure to Support FMC 22

Section 3: Case Studies 24

Case Study: Verizon in the US 25

Case Study: Claro in Brazil 27

Case Study: Totalplay in Mexico 29

Key Findings and Recommendations 31

Key Findings 32

Recommendations 33

Acronyms and Definitions 34

Companies Mentioned 36

About the Authors 37

Table

List of Tables

EXHIBIT 1: FIXED BROADBAND AND PAY-TV PENETRATION MATRIX, SELECTED COUNTRIES, AMERICAS, 2016 8

EXHIBIT 2: MULTIPLAY HOUSEHOLDS BY TYPE OF BUNDLE, AMERICAS, 2016 9

EXHIBIT 3: MULTIPLAY HOUSEHOLDS AND PENETRATION, SELECTED COUNTRIES, AMERICAS, 2016 VS 2021 9

EXHIBIT 4: TOTAL MULTIPLAY SERVICES REVENUE, AMERICAS, 2015-2021 10

EXHIBIT 5: MULTIPLAY AVERAGE MONTHLY HOUSEHOLD SPEND, SELECTED COUNTRIES, AMERICAS, 2016 11

EXHIBIT 6 : REGULATION ON MULTIPLAY SERVICES, SELECTED COUNTRIES, AMERICAS 12

EXHIBIT 7: MAIN FACTORS AFFECTING THE MULTIPLAY MARKET GROWTH, AMERICAS, 2017 15

EXHIBIT 8: COMPARISON OF TRIPLE-PLAY AND STANDALONE SERVICES, SELECT OPERATORS, AMERICAS 16

EXHIBIT 9: TRIPLE-PLAY RGUs’ GROWTH FOR ENTEL HOGAR MULTIPLAY SERVICE, CHILE, Q1 2017 VS Q1 2016 17

EXHIBIT 10: FIXED SERVICE REVENUE GROWTH FOR MOVISTAR, PERU, Q1 2017 VS Q1 2016 17

EXHIBIT 11: VALUE-ADDED SERVICE OPTIONS AVAILABLE FOR OPERATORS TO INTEGRATE WITH MULTIPLAY BUNDLES 18

EXHIBIT 12: EXAMPLES OF VALUE-ADDED SERVICES BY TELECOM OPERATORS ACROSS THE REGION 19

EXHIBIT 13: OPERATOR’S OTT INITIATIVES, AMERICAS 20

EXHIBIT 14: COUNTRIES WITH LESS THAN 7.5% FIXED BROADBAND POPULATION PENETRATION IN LATAM, 2016 21

EXHIBIT 15: FTTH/B ACCESS LINE CAGR IN SELECT LATAM COUNTRIES, 2016 – 21 22

EXHIBIT 16: SELECT LATAM COUNTRIES WITH HIGHEST NET ADDITIONS OF FTTH/B FIXED BROADBAND LINES, 2016-2021 22

EXHIBIT 17: KEY FACTS, MULTIPLAY OFFERING, VERIZON US, 2017 24

EXHIBIT 18: VERIZON MULTIPLAY FORECAST, 2015 – 2021 25

EXHIBIT 19: KEY FACTS, MULTIPLAY OFFERING, CLARO BRAZIL, 2017 26

EXHIBIT 20: KEY ELEMENTS AND PRICING OF CLARO BRAZIL’S SELECTED QUAD-PLAY PLANS, 2017 27

EXHIBIT 21: KEY FACTS, MULTIPLAY OFFERING, TOTALPLAY MEXICO, 2017 28

EXHIBIT 22: TOTALPLAY MULTIPLAY AND PARTNERHSIP STRAGEGY, MEXICO 29

Figures

List of Figures

EXHIBIT 1: FIXED BROADBAND AND PAY-TV PENETRATION MATRIX, SELECTED COUNTRIES, AMERICAS, 2016 8

EXHIBIT 2: MULTIPLAY HOUSEHOLDS BY TYPE OF BUNDLE, AMERICAS, 2016 9

EXHIBIT 3: MULTIPLAY HOUSEHOLDS AND PENETRATION, SELECTED COUNTRIES, AMERICAS, 2016 VS 2021 9

EXHIBIT 4: TOTAL MULTIPLAY SERVICES REVENUE, AMERICAS, 2015-2021 10

EXHIBIT 5: MULTIPLAY AVERAGE MONTHLY HOUSEHOLD SPEND, SELECTED COUNTRIES, AMERICAS, 2016 11

EXHIBIT 6 : REGULATION ON MULTIPLAY SERVICES, SELECTED COUNTRIES, AMERICAS 12

EXHIBIT 7: MAIN FACTORS AFFECTING THE MULTIPLAY MARKET GROWTH, AMERICAS, 2017 15

EXHIBIT 8: COMPARISON OF TRIPLE-PLAY AND STANDALONE SERVICES, SELECT OPERATORS, AMERICAS 16

EXHIBIT 9: TRIPLE-PLAY RGUs’ GROWTH FOR ENTEL HOGAR MULTIPLAY SERVICE, CHILE, Q1 2017 VS Q1 2016 17

EXHIBIT 10: FIXED SERVICE REVENUE GROWTH FOR MOVISTAR, PERU, Q1 2017 VS Q1 2016 17

EXHIBIT 11: VALUE-ADDED SERVICE OPTIONS AVAILABLE FOR OPERATORS TO INTEGRATE WITH MULTIPLAY BUNDLES 18

EXHIBIT 12: EXAMPLES OF VALUE-ADDED SERVICES BY TELECOM OPERATORS ACROSS THE REGION 19

EXHIBIT 13: OPERATOR’S OTT INITIATIVES, AMERICAS 20

EXHIBIT 14: COUNTRIES WITH LESS THAN 7.5% FIXED BROADBAND POPULATION PENETRATION IN LATAM, 2016 21

EXHIBIT 15: FTTH/B ACCESS LINE CAGR IN SELECT LATAM COUNTRIES, 2016 – 21 22

EXHIBIT 16: SELECT LATAM COUNTRIES WITH HIGHEST NET ADDITIONS OF FTTH/B FIXED BROADBAND LINES, 2016-2021 22

EXHIBIT 17: KEY FACTS, MULTIPLAY OFFERING, VERIZON US, 2017 24

EXHIBIT 18: VERIZON MULTIPLAY FORECAST, 2015 – 2021 25

EXHIBIT 19: KEY FACTS, MULTIPLAY OFFERING, CLARO BRAZIL, 2017 26

EXHIBIT 20: KEY ELEMENTS AND PRICING OF CLARO BRAZIL’S SELECTED QUAD-PLAY PLANS, 2017 27

EXHIBIT 21: KEY FACTS, MULTIPLAY OFFERING, TOTALPLAY MEXICO, 2017 28

EXHIBIT 22: TOTALPLAY MULTIPLAY AND PARTNERHSIP STRAGEGY, MEXICO 29

Frequently asked questions

Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region standard reports
Currency USD
$1,195

Can be used by individual purchaser only

$3,585

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region in real time.

  • Access a live Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.