Netherlands Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update

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Netherlands Source Tourism Report Overview

The total outbound trips in the Netherlands reached 34.07 million in 2023. The Netherlands saw a major impact on the travel sector as a result of COVID-19. However, currently, all travel restrictions have been lifted in the country and travelers are allowed to travel across the world. This plays a crucial role in supporting outbound tourism in the Netherlands.

The Netherlands source tourism market research report provides an in-depth analysis of source markets and infrastructure developments. The report also offers a comprehensive understanding of the Netherlands’ source tourism market dynamics through opportunities and challenges analysis. Furthermore, a detailed evaluation of the types of travelers will help in understanding the propensity of the demand side.

Key Segments ·       Domestic Tourism

·       Outbound Tourism

Key Tourism Types ·       Sun and Beach Holidays

·       City Break Holidays

·       Adventure/Sport Holidays

·       Cultural Holidays

·       Visiting Friends or Family

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Netherlands Source Tourism Market Segmentation by Segments

Outbound tourism led the Dutch source tourism market in 2023

The key segments included in the Netherlands source tourism sector are domestic tourism and outbound tourism. Dutch citizens can travel visa-free to 160 countries globally, providing travelers with multiple options when choosing a holiday destination. This also creates more opportunities for tourism providers to attract different types of Dutch tourists, depending on their offerings, as well as the needs of travelers. Leisure is the main purpose for outbound travel in the country and is mostly carried out by families. Air travel is the most popular mode of transport for international departure.

Netherlands Source Tourism Market Analysis by Segments, 2023 (%)

Netherlands Source Tourism Market Analysis by Segments, 2023 (%)

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Netherlands Source Tourism Market Segmentation by Types

Sun and beach holidays were the most preferred holiday type for Dutch travelers in 2021

Sun and beach, city break, adventure/sport, culture, and visiting friends or family (VFR) are a few of the common tourism types in the Netherlands tourism market. The sun and beach vacation type held the highest market share among the tourism types in 2021. Dutch travelers continue to travel to domestic and outbound destinations in search of sun and beach holidays. In this regard, international destinations that promote their sun and beach offerings should attract Dutch travelers as it’s the most popular holiday type.

Netherlands Source Tourism Market Analysis by Tourism Types, 2021 (%)

Netherlands Source Tourism Market Analysis by Tourism Types, 2021 (%)

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Netherlands Source Tourism - Opportunities and Challenges

Social media presents a great way to influence the younger demographic to travel internationally. To appeal to younger Dutch travelers, destinations should focus on utilizing platforms like Facebook and Twitter for millennials and TikTok and Instagram for Gen Z. On the other hand, when targeting older generations who are more likely to spend more, traditional marketing methods like general media and in-store travel agencies would likely prove more effective.

The cost-of-living crisis on a global scale, as well as the energy and oil crisis, was exacerbated during the pandemic. Additionally, the escalating crisis between Russia and Ukraine, coupled with intensified economic sanctions, is further contributing to cost increases. Such geopolitical disruptions have a financial impact on travelers. Due to financial constraints, many individuals may opt for domestic vacations or forgo traveling altogether.

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Segments Covered in the Report

Netherlands Source Tourism Segments Outlook (%, 2023)

  • Domestic Tourism
  • Outbound Tourism

Netherlands Source Tourism Types Outlook (%, 2023)

  • Sun and Beach Holidays
  • City Break Holidays
  • Adventure/Sport Holidays
  • Cultural Holidays
  • Visiting Friends or Family


This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the outbound travel market.

Key Highlights

In 2023 domestic tourism increased by 28%, making a full recovery relative to pandemic levels.

Leisure continues to be the most popular purpose for travel in domestic tourism. Dutch travelers took 15.5 million leisure trips in 2023, which accounted for 57% of total trips. Domestic VFR trips taken by Netherlands stood at 9.85 million trips in 2023, an increase by 146% compared to the year before (4 million trips in 2022).

In 2023, the number of international departures hit 34.08 million, exceeding pre-pandemic levels. GlobalData forecasts international departures will grow to 46.38 million by 2028 from 2023 at a CAGR of 6.35%.

Total outbound expenditure is expected to reach and exceed 2019 levels in 2024, whereas domestic expenditure had already exceeded 2019 levels in 2023.

Reasons to Buy

  • This report provides a clear insight into developments in the Netherland’s regional and outbound tourism markets.
  • The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

KLM Cityhopper
Transavia Holland
TUI fly Netherlands
Corendon Dutch Airlines


  • 1. Overview

    • 1.1. Country Snapshot 2023
    • 1.2. At a glance: Netherlands’ tourism market in 2023
    • 1.3. Risk
    • 1.4. Main Findings

  • 2. Netherlands’ Tourist Profile

    • 2.1. What types of holidays do Dutch travelers take?
    • 2.2. Insight into the Dutch traveler

  • 3. Domestic Tourism

    • 3.1. Domestic Flows
    • 3.2. Domestic Spending

  • 4. Outbound Tourism

    • 4.1. Outbound Flows
    • 4.2. Outbound Spending

  • 5. Main and Developing Destination Markets

    • 5.1. Where did Dutch tourists travel to in 2023?
    • 5.2. Main Destination Markets
    • 5.3. Developing Destination Markets

  • 6. Outlook

    • 6.1. Opportunities
    • 6.2. Challenges

  • 7. Appendix

Frequently asked questions

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