NFTs and the Consumer Brand Opportunity – Trend Pulse, Consumer Insight and Brand Implications
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"NFTs and the Consumer Brand Opportunity – Trend Pulse, Consumer Insight and Brand Implications" explores the hype around NFTs and implications for consumer goods brands.
Despite being loosely understood and tentatively valued, the NFT market underwent a meteoric rise in 2021.
Scope
– NFTs appeal to a new market of digitally connected consumers, who wish to play a more active role in brand creation and evolution.
– Brands can use NFTs to revitalize their image and make them more relevant to a new generation of consumers.
– NFTs are a unique and potentially profitable initiative, but consumer brands need to be thoughtful about how to leverage their utility.
Reasons to Buy
– Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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