Top Trends in Non-Alcoholic Beverages – Affordability, Digitalization, Health and Wellness, ESG and Demographics

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Top Trends in the Non-Alcoholic Beverages Report Overview

The impact of the COVID-19 pandemic and the new economic realities since have reshaped consumers’ social and economic behavior. New combinations of ‘who, what, when, where, and why’ are forming around non-alcoholic beverages (NAB). Occasions are still emerging, combining old and new locations, motivations, and product choices.

The top trend in the non-alcoholic beverages report explores the key trends shaping non-alcoholic beverages in the next few years and why they have come about. The report will help you gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Top Trends Thoughtful Indulgence, Cocooning and Insipiences, Digital Optimization, and Ingredient Focus

Top Trends in the Non-Alcoholic Beverages

The top trends in the non-alcoholic beverages sector are thoughtful indulgence, cocooning and incipience, digital optimization, and ingredient focus.

Thoughtful Indulgence—Future of On-Trade: Although the premium price segment of the soft drinks market will remain the smallest for the next few years, it is the fastest growing overall while discount soft drinks report the slowest growth. Consumers are increasingly demanding high-quality NABs because although they are a non-essential grocery purchase, they remain a small everyday or regular luxury that remains affordable despite inflationary pressure.

Cocooning and Incipience: A good example of cocooning and incipience would be Chatime, Australia. Chatime is a bubble teashop chain that was founded in 2005 in Taiwan and now has over 1,000 outlets globally and in Australia alone it currently has over 100. In Australia is has launched a bubble tea kit that allows consumers to make the beverage at home, available to buy in Woolworth supermarkets as well as online. This type of product may be appealing to more experimental Australian consumers who seek alternatives to traditional tea and coffee beverages at home. Tapioca pearls are an uncommon ingredient in typical retail spaces in Australia so this product enables a speciality beverage to be more accessible at home.

Global: Price Segmentation of Soft Drinks by Volume (Billion Liters), 2022–27

Global: Price Segmentation of Soft Drinks by Volume (Billion Liters), 2022–27For more insights into the top trends in non-alcoholic beverages, download a free report sample

 

Cocooning and Insperiences: Cocooning/insperiences are having a resurgence post-pandemic mainly due to the cost-of-living crisis. The survey data shows that concern about inflation and its impact on household budgets is extremely high across all generations. This is naturally driving consumers to purchase food and drinks from supermarkets/retailers more frequently instead of buying from on-trade channels.

Global: “How often do you order food and drink from the following locations?”, Q4 20221

Global: "How often do you order food and drink from the following locations?”, Q4 20221

For more insights into the top trends in non-alcoholic beverages, download a free report sample

Digital Optimization: Although ESG consistently dominates, digitalization has started to catch up in recent years in terms of investment and corporate focus. Hiring trends in consumer goods have significantly accelerated since the pandemic, reflecting how corporate structures are rapidly shifting to accommodate more digital and technological operations.

Global: Hiring Activity in Consumer Goods, By Theme, July 2019 To January 2023

Global: Hiring Activity in Consumer Goods, By Theme, July 2019 To January 2023

For more insights into the top trends in non-alcoholic beverages, download a free report sample

Ingredient Focus: It is interesting to note that almost half of the consumers globally found ‘immunity-boosting’ to be an essential factor in food and drink products, reflecting how the threat of the pandemic continues driving people to seek healthier lifestyle choices. Thus, NAB manufacturers will have to take increased care of the ingredients they use in products in 2023 and beyond.

Global: “How Influential are the Following Factors When Deciding Which Food and Drink Products to Purchase?”, Q1 2022

Global: "How Influential are the Following Factors When Deciding Which Food and Drink Products to Purchase?", Q1 2022

For more insights into the top trends in non-alcoholic beverages, download a free report sample

Scope

The report explores the key trends shaping non-alcoholic beverages in the next few years and why they have come about.

Key Highlights

  • There is a growing conflict between value and premium offerings. In on-trade companies will increasingly look for complex beverages and inviting outlet spaces to tempt people back to on-premise. On the other hand, companies focused on off-trade sales will attempt to find more convenient and affordable products and services.
  • Technology will underpin the at-home experience. Emerging and growing technologies such as the Metaverse and Virtual Reality are offering consumers an enhanced experience at home.
  • Demand for sugar-free beverages will overtake regular product variants. Consumers increasingly expect low and no-sugar variants of regular beverages particularly in carbonates and energy drinks to be available as standard.

Reasons to Buy

  • Understand multiple trends and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Coca Cola
Pepsi
Prime Hydration
C2 Freeze
Mate Mate
Foxtrot
Starbucks
Chatime
ROBOjuice
LabelMotionAR
Pabst Blue Ribbon
Playmore
Spare Food

Table of Contents

Executive Summary

Industry Overview

Trends Overview

Evolving Demand Spaces

Key Industry Trends

Thoughtful Indulgence – The Future of On Trade

Cocooning and Insperiences

Digital Optimization

Ingredient Focus

Take-Outs and Looking Ahead

Appendix

Frequently asked questions

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