Nordstrom, Inc. – Digital Transformation Strategies
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Nordstrom Digital Transformation Strategies Overview
Nordstrom, Inc. (Nordstrom) has been focusing on using artificial intelligence, big data, and augmented reality to digitally transform its operations. The annual ICT spending of Nordstrom was estimated at $383.1 million for 2023. A major share of this spending is earmarked for acquiring software, hardware, and ICT services from vendors. Nordstrom is a specialty fashion retail company operating through multiple retail channels. The company offers a wide selection of branded and private-label merchandise, including shoes, apparel, beauty products, home goods, and accessories for men, women, children, and young adults.
The ‘Nordstrom Digital Transformation Strategies’ report will act as a reference point to understand the company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, accelerators, incubators, technology focus areas, technology partnerships, technology introductions, acquisitions, and ICT spending among others.
Total ICT Spending 2023 | $383.1 million |
ICT Spend by Function | Data Center, Communications, Network, Application, End-User Computing, Management, and Service Desk |
ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems Integrators |
External ICT Spend by Segment | Software (Including Cloud SaaS), Hardware (Including Cloud IaaS), ICT Services, Consulting, Network and Communications, and Others |
Technology Theme Focus | Artificial Intelligence, Big Data, Cloud, and Augmented Reality |
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Digital Transformation Strategies
Nordstrom has deployed emerging digital technologies such as augmented reality and AI-based product recommendation tools in its New York store to offer better customer services. For instance, the store features Lipstick Finder, an augmented reality-based solution, that allows women to virtually apply 400 lipstick colors.
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Nordstrom Technology Theme Focus
Nordstrom is utilizing a number of emerging technologies including artificial intelligence, big data, cloud, and augmented reality among others to achieve operational efficiencies and provide enhanced shopping experiences.
Nordstrom Technology Focus
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Nordstrom Technology Initiatives
Nordstrom has been involved in several strategic technology partnerships and collaborations, technology roll outs, and technology acquisitions over the past few years. For instance, in 2021, the company partnered with Goodfair, an online resale platform, under which Nordstrom started retailing Goodfair’s vintage, secondhand clothing merchandise on Nordstrom.com. The move is aimed at attracting fans of vintage clothing and expanding Nordstrom’s online collection.
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Nordstrom ICT Spend by Function
- Data Center
- Communications
- Network
- Applications
- End-user Computing
- Management
- ICT Service Desk
Nordstrom ICT Spend by Function, 2023 (%)
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Nordstrom ICT Spend by Channel
- Internal Development and Maintenance
- Technology Vendors (Direct)
- Local Resellers
- Telcos
- ICT Services Providers/Consulting Firms
- Specialist Outsourcers
- Systems Integrators
Nordstrom ICT Spend by Channel, 2023 (%)
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Nordstrom External ICT Spend by Segment
- Software (Including Cloud SaaS)
- Hardware (Including Cloud IaaS)
- ICT Services
- Consulting
- Network and Communications
- Others
Nordstrom External ICT Spend by Segment, 2023 (%)
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Scope
This report provides:
- Insight into Nordstrom’s technology activities.
- Insights of its Accelerators, incubators, and other innovation programs.
- Overview of technology initiatives covering partnerships, technology introductions, and technology acquisitions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into Nordstrom’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of Nordstrom in 2023?
The annual ICT spending of Nordstrom was estimated at $383.1 million in 2023.
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Which function accounted for the highest ICT spending for Nordstrom in 2023?
Network accounted for the highest ICT spending by function for Nordstrom in 2023.
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Which channel accounted for the highest ICT spending for Nordstrom in 2023?
Internal development and maintenance accounted for the highest ICT spending by channel for Nordstrom in 2023.
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Which segment accounted for the highest external ICT spending for Nordstrom in 2023?
Software accounted for the highest external ICT spending by segment for Nordstrom in 2023.
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What are the key technology themes in focus for Nordstrom?
Artificial intelligence, big data, cloud, and augmented reality are some of the key technological themes in focus for Nordstrom.
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