Americas Mobile Broadband Market Trends and Opportunities

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Mobile Broadband Market Trends and Opportunities in the Americas – 2025,’ a new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile broadband market in Americas. It delivers quantitative and qualitative insights into the mobile market, analyzing key trends and growth drivers in the region.

'Mobile data usage in the Americas will grow strongly between 2025 and 2030, driven by 5G network availability, smartphone adoption, data-centric mobile plans, and an increasing use of OTT platforms for communication and entertainment. A rising number M2M/IoT connections will also contribute to higher data traffic, particularly as more advanced features such as video monitoring and analytics are incorporated.

The M2M/IoT market in the Americas is projected to grow as businesses and governments adopt services like fleet management, asset tracking, smart manufacturing, smart metering, and smart cities.
The US, Mexico, Brazil, and Colombia will be key MVNO subscriptions contributors in the Americas market, with MVNOs diversifying their value propositions and business models to include low-cost plans, loyalty programs, fixed-mobile convergence, and IoT and B2B solutions.

Mobile network operators are integrating with NTNs, focusing on D2D and satellite IoT connectivity. Advances in LEO constellations and 3GPP standards are improving interoperability and providing a clearer framework for development. Current D2D services remain limited and complementary, while satellite IoT is targeting remote, bandwidth‑light industrial use cases.

It provides an in-depth analysis of the following –
• Section 1: The Americas in a Global Context: This section provides a comparison of the Americas' macro-economic KPIs, mobile telecoms market size, and trends with other regions.
• Section 2: Regional Market Trends and Competitive Dynamics: This section analyzes the competitive dynamics that have been shaping the mobile broadband markets in the Americas over the past few years, including market entries, market exits, consolidations, and M&A activities.
• Section 3: Mobile Broadband Subscription Trends: Provides analysis, historical figures, and forecasts of mobile broadband subscriptions and usage trends in the region as well as their growth drivers.
• Section 4: Mobile Broadband Revenue Trends: Examines changes in the breakdown of overall revenue and ARPU over 2025-2030. • Section 5: Key findings: A summary of key findings and growth opportunities for the Americas' mobile broadband market.

Scope

This Regional Insider Report 'Mobile Broadband Trends in the Americas – 2025' provides an assessment of mobile broadband trends and factors within the telecom segment in the Americas. Published annually, the report provides detailed analysis of the near-term opportunities, the Americas' position in a global context, competitive dynamics, and mobile broadband subscription trends in the Americas.

Key Highlights

Unique mobile user penetration of population in the Americas will increase from 86.1% in 2025 to 90.5% in 2030, driven by the availability of affordable smartphones and mobile network coverage expansions.

Mobile subscriptions in the Americas is estimated to reach 1.7 billion in 2025.

5G subscriptions in the Americas will reach 1.3 billion in 2030, or 65.1% of total mobile subscriptions.

Reasons to Buy

This Insider Report provides a comprehensive examination and a thorough, forward-looking analysis of the Americas’ mobile broadband markets trends in a concise analytical format to help executives build proactive and profitable growth strategies.

Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Americas’ mobile broadband markets.

The report is designed for an executive-level audience, with charts and tables boasting presentation quality.

The broad perspective of the report coupled with comprehensive, actionable insights will help operators, equipment vendors, and other telecom industry players better position to seize growth opportunities in the Americas' evolving mobile broadband market.

America Movil
AT&T
Bell Canada
Beyond ONE
Cable & Wireless Panama
Claro Brazil
Claro Chile
Claro Panama
Emnify
General International Telecom
Liberty Latin America
Millicom International Cellular
Mint Mobile
Movistar Uruguay
Nokia
NuCel
Oi
Rogers Canada
Tigo Colombia
Tigo Panama
TIM Brazil
T-Mobile US
Uscellular
Verizon
Vivo Brazil
WOM Chile
WOM Colombia

Table of Contents

Table of Contents

1. Key Takeaways

2. Americas in Global Context

3. Competitive Dynamics

4. Mobile Broadband Subscription Trends

5. Mobile Broadband Revenue Trends

6. Key Takeaways and Recommendations

7. Appendix

Figures

List of Figures

Population, 2021-2026 (millions)

Nominal GDP, 2021-2026 (US$ trillion)

Real GDP growth, 2021-2026

User penetration, 2021 (% of population)

Subscription penetration, 2021 (% of population)

Prepaid subscriptions as a % of total subscription

Monthly ARPU, 2021 (US$)

Data as a share of total ARPU, 2021 (% of ARPU)

Monthly voice MOU, 2021 (minutes/month)

Major competitive changes, 2017-2021

MVNO subscriptions and share of total mobile subscriptions in the Americas, 2020 2026

Top four markets in terms of MVNO market share in the Americas, 2021

Mobile user penetration vs. PPP-adjusted GDP per capita, 2021

Mobile users, the Americas, 2020-2026 (millions)

Mobile subscriptions and penetration in the Americas, 2020-2025

Mobile subscriptions by technology generation, 2021-2026

Top five markets in terms of 5G subscriptions as a % of total subscriptions, 2026

Mobile subscriptions by device type, 2021-2026 (millions)

Net additions by device type, 2021 VS. 2026 (millions)

Mobile handset subscriptions by type, 2021-2026 (millions)

Claro smartphone promotion in Colombia, 2021

M2M/IoT subscriptions and revenue, 2021-2026

Examples of M2M/IoT solutions offered by Telus

Total mobile data traffic in North America, 2021 vs . 2026 (PB)

Total mobile data traffic in Latin America, 2021 vs . 2026 (PB)

Claro Brazil’s commercial postpaid plans, 2021

Mobile ARPU in North America (USD), 2021 vs. 2026

Cost of 1GB of data as % of the total monthly PPP adjusted GDP per capita, 2021 (USD)

Mobile ARPU in Latin America (USD), 2021 vs. 2026

Cost of 1GB of data as % of the total monthly PPP adjusted GDP per capita, 2021 (USD)

Mobile service revenue by device type, 2021 vs. 2026

Fastest growing markets in terms of mobile service revenue; CAGR 2021-2026

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