Online Retailing Market Size, Trends and Analysis by Regional and Category Performance, Consumer Insights, Key Players and Forecast to 2029

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The global online retailing report provides analysis, market forecasts, consumer insight and retailer data in the global online retail market to 2029

The global online retail market is projected to grow by 6.1% in 2025, reaching $3,581bn, driven by continued integration of AI and AR into ecommerce experiences.
Asia Pacific is poised to strengthen its dominance in the global online retail market, with its share projected to grow by 3.6ppts to 44.9% between 2024 and 2029, driven by emerging markets such as India, China, and Southeast Asian nations, where rising internet access and smartphone penetration are making online shopping more accessible.
Amazon maintained its leadership in the global online retail market, with revenue growing by 8.0% to $229.8bn in 2024, securing a 6.8% market share.

Key Highlights

Digital innovation will drive growth for the online market

Asia Pacific will dominate the global online retail market out to 2029

Amazon dominates the online market through continued investment in emerging technology

Reasons to Buy

Understand where the demand lies within the Global online retail market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.

Learn how continued inflationary challenges will impact the global online market, and which players are most at threat from changing consumer habits.

Identify the key approaches brands are taking to stand out in the global online retail market, and how these might benefit your business.

Alibaba
Amazon
Apple
ASOS
Best Buy
Chewy.com
Debenhams
E.Leclerc
Extra
Flipkart
IKEA
J.Crew
Jarir
JD.com
Jumbo
Lowe`s
Lulu
Mi
Noon
Ocj
Sainsbury`s
Sam`s Club
Samsung
Shein
Shufersal Online
Souq
Target
Tesco
Trendyol
Vip.com
Walmart
Walmart Supercenter
Wayfair
Zalando
Zara

Table of Contents

Executive Summary

Key Trends in the Global Online Retail Market

Global Market Size with Forecasts to 2029

Channel Performance to 2029

Regional performance with Forecasts to 2029

Category Performance with Forecasts to 2029

Consumer Trends

Top Online Retailers

Appendix

Methodology, Definitions & Contacts

Table

Online Retail Market Value by Country ($ bn) 2019, 2024, 2025(f) & 2029(f) with Forecast Growth ($ bn) and CAGR (%) 2024-2029​

Figures

Global Online Retail Market Value, 2019, 2024 & 2029(f) ($ bn) with five-year CAGR (%)

Global Online Retail Market Value ($ bn) 2019–2029(f), Annual Growth (%), and Penetration (%)

Global Online & Offline Retail Market Size ($ bn) and Online Penetration (%), 2019-2029(f)

Online vs Offline Annual Growth (%), 2019-2029(f)

Online Specialists & Other Online Retail Value ($ bn), and Online Specialist Share of Market (%), 2019-2029

Online Specialists vs Other Online Retail Annual Growth (%), 2019-2029(f)

Online Specialists vs Other Online Retail Annual Growth (%), 2019-2029(f)

Channel Shares (%) within the Global Retail Market, 2024, 2025(f) & 2029(f)

Share of Global Online Retail Market by Region (%) 2019, 2024, and 2029

Regional Growth (%) within the Global Online Retail Market, 2019-2029

Top 10 Global Online Retail Countries by Value ($ bn) 2019, 2024, 2024 & 2029 with Forecast Growth 2024-2029

Top 10 Global Online Retail Countries by Value Growth (%), CAGR 2024–2029

Category Share within the Global Online Retail Market (%), 2019, 2024 & 2029

Category Growth (%) within the Global Online Retail Market, 2019-2029

Category-wise Sales in the Global Online Retail Market ($ Bn) 2019, 2024, 2025 & 2029 with Forecast Growth 2024-2029 

Global Online Retail Categories By Compound Annual Growth (%) 2024–2029

How do you see your lifestyle evolving in the next three months for purchasing grocery products online?

Consumers that see themselves purchasing grocery products more frequently online by age group in the next three months

How do you see your lifestyle evolving in the next three months for purchasing non-grocery products (e.g. clothing, electrical products) online?

Consumers that see themselves purchasing non-grocery products more frequently online by age group in the next three months

How do you see your lifestyle evolving in the next three months for purchasing non-grocery products (e.g. clothing, electrical products) via social media?

Consumers that see themselves purchasing non-grocery products more frequently via social media by age group in the next three months

Top 10 Global Retailers by Online Market Share (%), and Y-o-Y Change (ppts), 2022-2024

Top 10 Retailers in Americas by Online Market Share (%), and Y-o-Y Change (ppts), 2022-2024

Top 10 Retailers in Europe by Online Market Share (%), and Y-o-Y Change (ppts), 2022-2024

Top 10 Retailers in APAC by Online Market Share (%), and Y-o-Y Change (ppts), 2022-2024

Top 10 Retailers in MEA by Online Market Share (%), and Y-o-Y Change (ppts), 2022-2024

Amazon 2019-2024 Global Online Retail Sales ($ bn), Annual Growth and Market Share (%)

JD.com 2019-2024 Global Online Retail Sales ($ bn), Annual Growth and Market Share (%)

Zalando 2019-2024 Global Online Retail Sales ($ m), Annual Growth and Market Share (%)

Mi 2019-2024 Global Online Retail Sales ($ m) and Annual Growth and Market Share (%)

Online Retailing Market Size, Trends and Analysis by Regional and Category Performance, Consumer Insights, Key Players and Forecast to 2029 standard reports
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