The global online travel intermediaries (online travel agents, tour operators, and other providers) saw their market value experience rapid growth. In 2019, the global market value reached $592.5 billion. However, companies within the travel industry have faced, and continue to face, unprecedented challenges and uncertainty due to the COVID-19 pandemic. In 2020, as travel came to a virtual standstill, the global market value for online travel intermediaries declined significantly. Looking ahead, the announcement and roll-out of vaccines are expected to gradually increase consumer confidence and contribute to the easing of travel restrictions.
The global online travel market research report provides a detailed industry analysis of online travel, discussing how it is being utilized across the travel and tourism value chain.
The main trends shaping the online travel space in the online travel industry are classified into industry trends and consumer trends.
Industry trends: The key industry trends impacting the theme are artificial intelligence and machine learning, big data, travel apps, conversational platforms, augmented and virtual reality, blockchain and cryptocurrency, cybersecurity, digital covid-19 certificates, the sharing economy, the subscription economy, and climate-conscious options.
Consumer trends: Personalization, online booking, experience economy, shorter booking windows & longer stays, social media, influencers, and user-generated content, Livestream shopping, promotion of virus prevention and uncertainty alleviation, and domestic rediscovery are the consumer trends explained in the report.
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Online Travel– Industry Analysis
Globally, travelers are increasingly online and more mobile savvy than ever before. Alongside this, the market value of online travel intermediaries such as OTAs, tour operators, and other providers, has experienced rapid growth.
Online travel industry analysis also covers:
- Analysis of growth of the online travel market
- Geographical analysis
- Company’s analysis
- Mergers and acquisitions
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Online Travel Industry - Value Chain Analysis
In online travel, three main types of suppliers cater to travelers: third-party, direct, and ancillary suppliers.
Third-party suppliers: Travelers are becoming increasingly accustomed to using third-party suppliers such as OTAs. Companies such as Expedia Group and Booking Holdings are leaders in the OTA space and have largely contributed to the demise of in-store travel agents.
Direct suppliers: Direct suppliers tend to utilize two distribution channels when reaching a customer. A customer can book directly with the supplier or through a travel agent who acts on the supplier’s behalf to engage with the customer and promote the product for sale.
Ancillary suppliers: Ancillary suppliers refer to the extras that travelers book along with their trips, with the fundamental purpose of providing more enjoyment and satisfaction. In the travel arena, travelers are moving online to book all parts of their trips and ancillary suppliers must adapt to accommodate this. Travel insurance is a prime example of an ancillary product that is booked individually. This ancillary product is now more important than ever, with travelers putting additional research into insurance due to concerns around COVID-19.
Online Travel Value Chain
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Leading Companies in the Online Travel Theme
Some of the leading public companies making their mark within the online travel industry:
Some of the leading private companies making their mark within the online travel industry:
- Intrepid Travel
- Trivago NV
To know more about the leading companies associated with online travel, download a free report sample
Online travel Sector Scorecard – Online Travel Theme
At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector.
The thematic screen ranks our universe of companies within a sector based on selected valuation metrics.
Online travel Sector Scorecard – Thematic Screen
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Online Travel Overview
|Market size (2019)||$592.5 bn|
|Key Industry Trends||Artificial Intelligence and Machine Learning, Big Data, Travel Apps, Conversational Platforms, Augmented and Virtual Reality, Blockchain and Cryptocurrency, Cybersecurity, Digital Covid-19 Certificates, The Sharing Economy, The Subscription Economy, and Climate Conscious Options|
|Key Consumer Trends||Personalization, Online Booking, Experience Economy, Shorter Booking Windows & Longer Stays, Social Media, Influencers and User-Generated Content, Livestream Shopping, Promotion Of Virus Prevention and Uncertainty Alleviation, and Domestic Rediscovery|
|Value Chain||Third-Party, Direct, and Ancillary Suppliers|
|Key Public Companies||Airbnb, EasyJet, and Hilton|
|Key Private Companies||GAdventures, Intrepid Travel, and Trivago NV|
This report provides an overview of online travel.
- It identifies the need for online travel to engage with travelers and succeed in a highly fragmented and saturated marketplace.
- This report provides a detailed industry analysis of online travel, discussing how it is being utilized across the travel and tourism value chain.
- We highlight travel and tourism companies that are leading in the online travel theme, such as Booking Holdings, Trip.com Group, Expedia Group, Airbnb, Hilton and easyJet
Reasons to Buy
- Understand the impact of online travel on the tourism industry, using use cases to help you understand how you can adapt and understand this theme.
- Assess the strategies that companies are adopting to succeed in online travel.
- Discover companies that are leading in the space.
- To view real-world trends created by the adoption of online travel from across the travel & tourism space.
- GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage
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Frequently Asked Questions
The online travel market was valued at $592.5 bn in 2019.
The key industry trends impacting the theme are artificial intelligence and machine learning, big data, travel apps, conversational platforms, augmented and virtual reality, blockchain and cryptocurrency, cybersecurity, digital COVID-19 certificates, the sharing economy, the subscription economy, and climate conscious options.
Personalization, online booking, experience economy, shorter booking windows & longer stays, social media, influencers and user-generated content, livestream shopping, promotion of virus prevention and uncertainty alleviation, and domestic rediscovery are the consumer trends explained in the report.
Online travel industry is split into third-party, direct, and ancillary suppliers.
Some of the leading public companies making their mark within online travel industry are Airbnb, easyJet, and Hilton.
Some of the leading private companies making their mark within online travel industry are GAdventures, Intrepid Travel, and Trivago NV.
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